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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    You View a Selection at Amazon
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You View a Selection at Amazon

Question 158

Question 158

Multiple Choice

you view a selection at Amazon.com and see "Customers who bought this (item) also bought …",you are seeing the application of __________.


A) real-time e-commerce
B) connectivity
C) interactive marketing
D) personalization
E) collaborative filtering

Correct Answer:

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