Exam 1: Marketing Fundamentals

Relationship marketing involves a personal, ongoing relationship between an organization and its customers that often starts before a sale occurs and lasts well beyond the point when a sale has concluded.

Helga is responsible for identifying communication tools needed to connect with the consumers and inform them about her company's product.Which of the following aspects of the marketing mix does Helga deal with?

Consumers' rights to privacy and do-not-track policies are important issues for marketers.

Which element of the marketing mix is demonstrated when an art gallery suggests a $2.00 donation at the door?

Which of the following is true of marketing?

Explain the concept of corporate social responsibility (CSR).Give an example of an organization that includes CSR in its business plans.

An educational software company is developing a new line of computer software to teach preschoolers letter and number recognition.What is the primary target market for this new product?

In marketing, the term product encompasses goods, services, and ideas.Explain each with an example.

Roxta Confectioners has launched two new products-Big Bear Candy for children and Dark Coffee Sticks for adults.Roxta has set up a different approach for each product.Big Bear Candy will be sold at $0.99 at all retail stores, close to the cash counters.Dark Coffee Sticks will be sold at $4.99, and instead of being merchandised at cash counters, it will be on the shelves of many grocery stores.Roxta has decided to advertise Big Bear Candy to children through television ads.It has also conducted events and games to "Meet Big Bear." For Dark Coffee Sticks, Roxta has tried to connect with adults through newspaper ads and social media.Roxta has been successful in realizing profits through its two products.By identifying the needs of the two different target groups for its two products, and devising a marketing mix to launch its products successfully, Roxta shaped the elements of the marketing mix to create a _____.

An idea is a concept that typically looks for support.

Metrics are an important area that measures and monitors business performance.

How have digital technologies like social media and mobile applications changed the world for marketers?

Content marketing refers to firms sharing blogs, research papers, infographics and other digital resources with current and potential customers.

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to:

Seven Eleven Shopping Mart has launched an offer to attract more customers.It will be giving discounted movieonline.com coupons to all customers who make purchases of $75 and above at any Seven Eleven store.The offer is valid on three special days.Seven Eleven is also hosting a "Have Fun Fair" at all stores, which includes children's scavenger hunts, a jumping castle, bingo, and educational demonstrations.Seven Eleven will be presenting the winners with free shopping coupons worth $100 at its stores.Which of the following is true of Seven Eleven's partnership with movieonline.com?

An attribute that makes up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels is called _____.

Walmart's mission includes developing a combination of benefits for its customers through quality products at reasonable prices with quality service, and giving its customers the best products at the best price.This statement represents the company's strategies at achieving _____.

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Which stage of business is Happy Traveller Ltd.most likely at?

To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door.This statement is most closely related to the _____ element of the marketing mix.

Which of the following is an example of an idea?