Exam 1: Marketing Fundamentals

Word-of-mouth awareness is generated by _____.

Which of the following is not an element of the marketing mix?

The two central concerns of marketing are:

Roxta Confectioners has launched two new products-Big Bear Candy for children and Dark Coffee Sticks for adults.Roxta has set up a different approach for each product.Big Bear Candy will be sold at $0.99 at all retail stores, close to the cash counters.Dark Coffee Sticks will be sold at $4.99, and instead of being merchandised at cash counters, it will be on the shelves of many grocery stores.Roxta has decided to advertise Big Bear Candy to children through television ads.It has also conducted events and games to "Meet Big Bear." For Dark Coffee Sticks, Roxta has tried to connect with adults through newspaper ads and social media.Roxta has been successful in realizing profits through its two products.Roxta used television ads and "Meet the Bear" events for its Big Bear Candy, while it used social media and newspaper ads for Dark Coffee Sticks.Which element of the marketing mix has Roxta used?

In the _____ stage, manufacturers focused organizational efforts on selling as many products as possible, and started to hard-sell to make a profit.

Digital technologies have reduced the need for consumer protections in marketing.

The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is _____.

In the early 1900s, goods tended to sell, regardless of their quality, because they were in short supply, while consumer needs were not a priority.This is true of the _____ stage.

Instead of using mass media, Mycoffee Ltd.creates an occasion for a few consumers to interact personally with the brand, taste its coffees, and spread the word to their friends.This is referred to as _____.

The businesses in a particular neighbourhood of Winnipeg are of the view that an organization should assess and satisfy the needs of customers in a way that also provides for society's well-being.This view is referred to as _____.

Which of the following businesses is least likely to be able to engage in relationship marketing?

Corporate social responsibility (CSR) is:

The _____ stage refers to the stage when organizations focused efforts on manufacturing goods, up until the 1930s.

_____ includes the conception of products, and the pricing, promotion, and distribution programs designed to make a profit and generate revenue or support for an organization.

Strategic alliance is a form of partnership marketing.

Starbucks interacts with customers using Facebook, Twitter and Instagram.They also encourage customers to use mobile payments and submit suggestions through their Starbucks app.These approaches exemplify:

CRM or Customer Relationship Management is a tool typically utilized by firms in the production orientation stage.

When brands make themselves relevant online during popular events or newsworthy occurrences, it is called:

The marketing orientation stage set in when organizations started focusing on satisfying the needs of consumers while achieving organizational objectives.

_____ is an approach rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.