Exam 11: Retailing and Wholesaling

Which of the following is true about rack jobbers?

Bright @ Night allows its independent members, retailers of lighting fixtures, to concentrate their buying power and to plan collaborative promotional and pricing activities.Bright @ Night is a _____.

Explain the relationship between a franchisee and a franchiser.Give examples of two franchises.

Fresh-cut flowers that used to be available only from florists can now be purchased at neighbourhood supermarkets.The competition between the supermarket and the florist for flower sales is an example of _____.

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a _____.

The assortment of products within each product line in a store is referred to as its _____.

Stores that carry a considerable assortment (depth) of a related line of items are called _____.

_____ retailing occurs outside a retail store, such as through direct marketing, direct selling, and automatic vending.

During the Christmas season, Give & Take Inc., a gifts store, sets up kiosks in many shopping centres for customers who might not be able to travel to a centre that contains a full-sized gift store.By creating these kiosks in a variety of locations, Give & Take Inc.is creating _____ utility.

Dell Computers allows online shoppers to choose the components in their computer instead of buying one "off the shelf".This exemplifies

For online shoppers under 35 years old, recommendations of social media friends are ____ important compared to celebrity endorsements.

_____ includes all activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use.

Studies reveal that most of the top 10 retailers operate solely in their countries of origin.

Which of the following would most likely use truck jobbers to distribute its products?

Bar codes can be used to send consumers who scan the codes to places online and are very effective marketing tools.

How are QR codes used by in-store shoppers?

Mercedes-Benz sells the B series cars in Canada but not in the United States.This is most likely because

What is scrambled merchandising?

Explain the concept of shopper marketing.