Question 1

Direct mail and catalogue retailing are examples of _____.

Accepted Answer

A) hypermarkets 
B) single-line stores 
C) non-store retailing 
D) online retailing 
A) hypermarkets 
B) single-line stores 
C) non-store retailing 
D) online retailing

Question 2

Which of the following statements about direct selling is true?

Accepted Answer

A) Unlike other forms of non-store retailing, direct selling takes place in the business market. 
B) Direct selling lacks demonstrations of the products in question. 
C) Success of direct sales results from the convenience and personalized service provided. 
D) Direct sales have been growing rapidly. 
A) Unlike other forms of non-store retailing, direct selling takes place in the business market. 
B) Direct selling lacks demonstrations of the products in question. 
C) Success of direct sales results from the convenience and personalized service provided. 
D) Direct sales have been growing rapidly.

Question 3

At which level of service would the retail customer perform the greatest number of functions?

Accepted Answer

A) exclusive service 
B) selective service 
C) self-service 
D) limited service 
A) exclusive service 
B) selective service 
C) self-service 
D) limited service

Question 4

_____ are stores that carry a variety of product lines with limited depth.

Accepted Answer

A) Limited-line stores 
B) General merchandise stores 
C) Scrambled merchandise stores 
D) Hypermarkets 
A) Limited-line stores 
B) General merchandise stores 
C) Scrambled merchandise stores 
D) Hypermarkets

Question 5

Pally's Supermarket accepts debit and credit cards as well as cash and cheques for purchases.Its acceptance of various forms of payment provides its customers with _____ utility.

Accepted Answer

A) time 
B) place 
C) possession 
D) form 
A) time 
B) place 
C) possession 
D) form

Question 6

Limited- and single-line stores are often referred to as _____.

Accepted Answer

A) specialty outlets 
B) general merchandise stores 
C) scrambled merchandise stores 
D) intertype outlets 
A) specialty outlets 
B) general merchandise stores 
C) scrambled merchandise stores 
D) intertype outlets

Question 7

Selling agents are agents who:

Accepted Answer

A) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B) work for several producers and carry non-competitive, complementary merchandise in an exclusive territory. 
C) take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise. 
D) represent a single producer and are responsible for the entire marketing function of that producer. 
A) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B) work for several producers and carry non-competitive, complementary merchandise in an exclusive territory. 
C) take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise. 
D) represent a single producer and are responsible for the entire marketing function of that producer.

Question 8

A community shopping centre is a:

Accepted Answer

A) suburban mall containing up to 100 stores, often including one or two anchor stores, with a typical driving distance of over 5 to 15 kilometres from the city centre. 
B) cluster of stores in a downtown area. 
C) retail location that has one primary store and often about 20 to 40 smaller outlets and serves those who are within a 2- to 5-kilometre drive. 
D) cluster of stores that serves people who are within a 5- to 10-minute drive and live in a population base under 30,000. 
A) suburban mall containing up to 100 stores, often including one or two anchor stores, with a typical driving distance of over 5 to 15 kilometres from the city centre. 
B) cluster of stores in a downtown area. 
C) retail location that has one primary store and often about 20 to 40 smaller outlets and serves those who are within a 2- to 5-kilometre drive. 
D) cluster of stores that serves people who are within a 5- to 10-minute drive and live in a population base under 30,000.

Question 9

_____ furnish the racks or shelves that display merchandise in retail stores and perform all channel functions.They sell on consignment to retailers, which means they retain the title to the products displayed and bill retailers only for the merchandise sold.

Accepted Answer

A) Cash and carry wholesalers 
B) Rack jobbers 
C) Truck jobbers 
D) General merchandise wholesalers 
A) Cash and carry wholesalers 
B) Rack jobbers 
C) Truck jobbers 
D) General merchandise wholesalers

Question 10

The popularity of vending machines results from products being offered at a lower price than those in stores.

Accepted Answer

A) True 
 B)False

Question 11

The largest retailers in Canada are predominantly in the food business.

Accepted Answer

A) True 
 B)False

Question 12

Smartphones are being integrated into the shopping experience and have a variety of tools to make it easy for the consumer to make the exchange. While shopping, Ann uses her smartphone to scan _____ codes that are encoded with information ranging from text, to photos, to website addresses.

Accepted Answer

A) bar 
B) quick response 
C) address 
D) camera 
A) bar 
B) quick response 
C) address 
D) camera

Question 13

Although franchising increases the parent company's degree of control, it leads to an increase in costs of expansion.

Accepted Answer

A) True 
 B)False

Question 14

The ability to shop over the Internet 24/7 provides consumers with _____ utility.

Accepted Answer

A) time 
B) convenience 
C) possession 
D) form 
A) time 
B) convenience 
C) possession 
D) form

Question 15

Interactive capability of Internet/web-enabled technologies that assist customers to make informed choices is one of the reasons for consumers shopping online.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is true about cash and carry wholesalers?

Accepted Answer

A) They furnish shelves that display merchandise in retail stores. 
B) They sell only to buyers who call on them. 
C) They are specialty merchandise wholesalers. 
D) They handle perishable items that are sold on credit. 
A) They furnish shelves that display merchandise in retail stores. 
B) They sell only to buyers who call on them. 
C) They are specialty merchandise wholesalers. 
D) They handle perishable items that are sold on credit.

Question 17

Customers enjoy the advantages of convenience, quality personal service, and lifestyle compatibility through corporate chains.

Accepted Answer

A) True 
 B)False

Question 18

Limited service is at the extreme end of the level-of-service continuum because the customer performs many functions and little service is provided by the outlet.

Accepted Answer

A) True 
 B)False

Question 19

Milky Way Inc., a regional manufacturer of dairy products, has developed a frozen soy-based yogurt product.The company feels that the choice of its distribution channel is critical to its new product's success, especially since the product is a perishable item, and the company wants to have it distributed across the nation.However, it will take some time before sales take off, and it wants to make sure the marketing program is consistent everywhere.It should use:

Accepted Answer

A) manufacturers' agents to sell to truck jobbers who in turn will deal with retailers. 
B) the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers. 
C) a dual distribution system composed of both direct and indirect wholesalers. 
D) a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers. 
A) manufacturers' agents to sell to truck jobbers who in turn will deal with retailers. 
B) the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers. 
C) a dual distribution system composed of both direct and indirect wholesalers. 
D) a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers.

Question 20

The stores of Farow & Grey's Inc.carry clothing for men, women, and children; cosmetics; and housewares.This variety of different lines that a store carries refers to the depth of product line.

Accepted Answer

A) True 
 B)False

Direct mail and catalogue retailing are examples of _____.

Which of the following statements about direct selling is true?

At which level of service would the retail customer perform the greatest number of functions?

_____ are stores that carry a variety of product lines with limited depth.

Pally's Supermarket accepts debit and credit cards as well as cash and cheques for purchases.Its acceptance of various forms of payment provides its customers with _____ utility.

Limited- and single-line stores are often referred to as _____.

Selling agents are agents who:

A community shopping centre is a:

_____ furnish the racks or shelves that display merchandise in retail stores and perform all channel functions.They sell on consignment to retailers, which means they retain the title to the products displayed and bill retailers only for the merchandise sold.

The popularity of vending machines results from products being offered at a lower price than those in stores.

The largest retailers in Canada are predominantly in the food business.

Smartphones are being integrated into the shopping experience and have a variety of tools to make it easy for the consumer to make the exchange. While shopping, Ann uses her smartphone to scan _____ codes that are encoded with information ranging from text, to photos, to website addresses.

Although franchising increases the parent company's degree of control, it leads to an increase in costs of expansion.

The ability to shop over the Internet 24/7 provides consumers with _____ utility.

Interactive capability of Internet/web-enabled technologies that assist customers to make informed choices is one of the reasons for consumers shopping online.

Which of the following is true about cash and carry wholesalers?

Customers enjoy the advantages of convenience, quality personal service, and lifestyle compatibility through corporate chains.

Limited service is at the extreme end of the level-of-service continuum because the customer performs many functions and little service is provided by the outlet.

The stores of Farow & Grey's Inc.carry clothing for men, women, and children; cosmetics; and housewares.This variety of different lines that a store carries refers to the depth of product line.

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 11: Retailing and Wholesaling

Direct mail and catalogue retailing are examples of _____.

Which of the following statements about direct selling is true?

At which level of service would the retail customer perform the greatest number of functions?

_____ are stores that carry a variety of product lines with limited depth.

Pally's Supermarket accepts debit and credit cards as well as cash and cheques for purchases.Its acceptance of various forms of payment provides its customers with _____ utility.

Limited- and single-line stores are often referred to as _____.

Selling agents are agents who:

A community shopping centre is a:

_____ furnish the racks or shelves that display merchandise in retail stores and perform all channel functions.They sell on consignment to retailers, which means they retain the title to the products displayed and bill retailers only for the merchandise sold.

The popularity of vending machines results from products being offered at a lower price than those in stores.

The largest retailers in Canada are predominantly in the food business.

Smartphones are being integrated into the shopping experience and have a variety of tools to make it easy for the consumer to make the exchange. While shopping, Ann uses her smartphone to scan _____ codes that are encoded with information ranging from text, to photos, to website addresses.

Although franchising increases the parent company's degree of control, it leads to an increase in costs of expansion.

The ability to shop over the Internet 24/7 provides consumers with _____ utility.

Interactive capability of Internet/web-enabled technologies that assist customers to make informed choices is one of the reasons for consumers shopping online.

Which of the following is true about cash and carry wholesalers?

Customers enjoy the advantages of convenience, quality personal service, and lifestyle compatibility through corporate chains.

Limited service is at the extreme end of the level-of-service continuum because the customer performs many functions and little service is provided by the outlet.

The stores of Farow & Grey's Inc.carry clothing for men, women, and children; cosmetics; and housewares.This variety of different lines that a store carries refers to the depth of product line.

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters