Question 1

Which of the following websites would be most useful for Mark to find new employees for the company?

Accepted Answer

A)  Google+ 
B)  Twitter 
C)  LinkedIn 
D)  YouTube 
E)  Picasa 
A)  Google+ 
B)  Twitter 
C)  LinkedIn 
D)  YouTube 
E)  Picasa

Question 2

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Accepted Answer

A)  Facebook 
B)  YouTube 
C)  LinkedIn 
D)  Flickr 
E)  Personal blogs 
A)  Facebook 
B)  YouTube 
C)  LinkedIn 
D)  Flickr 
E)  Personal blogs

Question 3

Which of the following websites would be most useful for Mark to study market trends and actively engage with customers to identify their expectations and grievances?

Accepted Answer

A)  Facebook 
B)  Flickr 
C)  Vine 
D)  YouTube 
E)  Picasa 
A)  Facebook 
B)  Flickr 
C)  Vine 
D)  YouTube 
E)  Picasa

Question 4

Which of the following is a metric used to measure individual social media effectiveness or equity?

Accepted Answer

A)  Extended network 
B)  Sentiment analysis 
C)  Conversion rate 
D)  Hits 
E)  Bounce rate 
A)  Extended network 
B)  Sentiment analysis 
C)  Conversion rate 
D)  Hits 
E)  Bounce rate

Question 5

Which of the following is true of Facebook?

Accepted Answer

A)  It is a corporate blog designed to allow marketing managers to maintain a two-way dialogue directly with end users. 
B)  It allows companies to broadcast from their own channel,that is,a site that contains content relevant only to the company's own products. 
C)  It enables sharing updates,news,and opinions,as well as monitoring popular news stories and tracking growing trends. 
D)  It is designed as a platform for gaming communities to interact online and draw in new customers interested in gaming. 
E)  It is an exclusive forum for professionals and entrepreneurs to build their networks. 
A)  It is a corporate blog designed to allow marketing managers to maintain a two-way dialogue directly with end users. 
B)  It allows companies to broadcast from their own channel,that is,a site that contains content relevant only to the company's own products. 
C)  It enables sharing updates,news,and opinions,as well as monitoring popular news stories and tracking growing trends. 
D)  It is designed as a platform for gaming communities to interact online and draw in new customers interested in gaming. 
E)  It is an exclusive forum for professionals and entrepreneurs to build their networks.

Question 6

Advertising through which of the following media is likely to be most expensive?

Accepted Answer

A)  Corporate website 
B)  Facebook fan page 
C)  Television 
D)  Google+ profile 
E)  YouTube channel 
A)  Corporate website 
B)  Facebook fan page 
C)  Television 
D)  Google+ profile 
E)  YouTube channel

Question 7

Which of the following is an example of a microblogging site?

Accepted Answer

A)  LinkedIn 
B)  Vidyard 
C)  Twitter 
D)  Vimeo 
E)  Picasa 
A)  LinkedIn 
B)  Vidyard 
C)  Twitter 
D)  Vimeo 
E)  Picasa

Question 8

The process of using games or gamelike elements to encourage participation is called:

Accepted Answer

A)  gaming. 
B)  simulation. 
C)  design thinking. 
D)  game-learning. 
E)  gamification. 
A)  gaming. 
B)  simulation. 
C)  design thinking. 
D)  game-learning. 
E)  gamification.

Question 9

Which of the following types of analytics is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Accepted Answer

A)  Content 
B)  Social 
C)  Mobile 
D)  Conversion 
E)  Advertising 
A)  Content 
B)  Social 
C)  Mobile 
D)  Conversion 
E)  Advertising

Question 10

Which of the following is primarily a professional networking site?

Accepted Answer

A)  YouTube 
B)  Facebook 
C)  Instagram 
D)  Pinterest 
E)  LinkedIn 
A)  YouTube 
B)  Facebook 
C)  Instagram 
D)  Pinterest 
E)  LinkedIn

Question 11

The restaurant regularly posts tips and recipes for its customers.It also invites them to share tips and recipes that are rare or unique to their culture.On which of the following forums is one most likely to find these posts?

Accepted Answer

A)  YouTube video 
B)  Restaurant's blog 
C)  Restaurant's LinkedIn profile 
D)  Print media articles on the restaurant 
E)  Local newspaper flyers 
A)  YouTube video 
B)  Restaurant's blog 
C)  Restaurant's LinkedIn profile 
D)  Print media articles on the restaurant 
E)  Local newspaper flyers

Question 12

Which of the following websites would help Patrick identify and target potential customers accurately,reach out to the maximum number of people in a short time,and excite them with promotional deals and offers on the foods offered?

Accepted Answer

A)  Twitpic 
B)  YouTube 
C)  Flickr 
D)  Picasa 
E)  Facebook 
A)  Twitpic 
B)  YouTube 
C)  Flickr 
D)  Picasa 
E)  Facebook

Question 13

Which of the following types of analytics is used to track the effectiveness of social,mobile,search and display ads,as well as divide ad effectiveness by device,platform,or type?

Accepted Answer

A)  Content 
B)  Social 
C)  Mobile 
D)  Conversion 
E)  Advertising 
A)  Content 
B)  Social 
C)  Mobile 
D)  Conversion 
E)  Advertising

Question 14

How are price check apps beneficial to customers?

Accepted Answer

Using a price check app,such as at Amazo

Question 15

The percentage of times a visitor leaves a site almost immediately is called conversion rates.

Accepted Answer

A) True 
 B)False

Question 16

Explain the features of professional blogs.

Accepted Answer

From a marketing perspective,professiona

Question 17

In the context of the 4E framework of social media,offering customers interesting deals that would be relevant to them is part of:

Accepted Answer

A)  exciting the customer. 
B)  educating the customer. 
C)  experiencing a product. 
D)  engaging the customer. 
E)  evaluating a product. 
A)  exciting the customer. 
B)  educating the customer. 
C)  experiencing a product. 
D)  engaging the customer. 
E)  evaluating a product.

Question 18

Which of the following is a similarity between professional blogs and personal blogs?

Accepted Answer

A)  In both blogs,bloggers write their recommendations for products and services in return for remuneration from firms. 
B)  Marketers have considerably less control over the content of both blogs when compared to corporate blogs. 
C)  Both blogs are primarily used to excite customers with offers and deals on products and services. 
D)  It is possible for firms to educate their customers about their products or services using both blogs. 
E)  Both blogs have little role to play in influencing customers perception of a product or service. 
A)  In both blogs,bloggers write their recommendations for products and services in return for remuneration from firms. 
B)  Marketers have considerably less control over the content of both blogs when compared to corporate blogs. 
C)  Both blogs are primarily used to excite customers with offers and deals on products and services. 
D)  It is possible for firms to educate their customers about their products or services using both blogs. 
E)  Both blogs have little role to play in influencing customers perception of a product or service.

Question 19

Which of the following is less effective for specific or detailed analysis of social influence?

Accepted Answer

A)  PeerIndex 
B)  Twitalyzer 
C)  Postrank 
D)  Klout 
E)  Tweetlevel 
A)  PeerIndex 
B)  Twitalyzer 
C)  Postrank 
D)  Klout 
E)  Tweetlevel

Question 20

Facebook is primarily a:

Accepted Answer

A)  social networking site. 
B)  video-sharing site. 
C)  photo site. 
D)  microblog. 
E)  corporate blog. 
A)  social networking site. 
B)  video-sharing site. 
C)  photo site. 
D)  microblog. 
E)  corporate blog.

Which of the following websites would be most useful for Mark to find new employees for the company?

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Which of the following websites would be most useful for Mark to study market trends and actively engage with customers to identify their expectations and grievances?

Which of the following is a metric used to measure individual social media effectiveness or equity?

Which of the following is true of Facebook?

Advertising through which of the following media is likely to be most expensive?

Which of the following is an example of a microblogging site?

The process of using games or gamelike elements to encourage participation is called:

Which of the following types of analytics is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Which of the following is primarily a professional networking site?

The restaurant regularly posts tips and recipes for its customers.It also invites them to share tips and recipes that are rare or unique to their culture.On which of the following forums is one most likely to find these posts?

Which of the following websites would help Patrick identify and target potential customers accurately,reach out to the maximum number of people in a short time,and excite them with promotional deals and offers on the foods offered?

Which of the following types of analytics is used to track the effectiveness of social,mobile,search and display ads,as well as divide ad effectiveness by device,platform,or type?

How are price check apps beneficial to customers?

The percentage of times a visitor leaves a site almost immediately is called conversion rates.

Explain the features of professional blogs.

In the context of the 4E framework of social media,offering customers interesting deals that would be relevant to them is part of:

Which of the following is a similarity between professional blogs and personal blogs?

Which of the following is less effective for specific or detailed analysis of social influence?

Facebook is primarily a:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 16: Retailing and Multichannel Marketing

Which of the following websites would be most useful for Mark to find new employees for the company?

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Which of the following websites would be most useful for Mark to study market trends and actively engage with customers to identify their expectations and grievances?

Which of the following is a metric used to measure individual social media effectiveness or equity?

Which of the following is true of Facebook?

Advertising through which of the following media is likely to be most expensive?

Which of the following is an example of a microblogging site?

The process of using games or gamelike elements to encourage participation is called:

Which of the following types of analytics is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Which of the following is primarily a professional networking site?

The restaurant regularly posts tips and recipes for its customers.It also invites them to share tips and recipes that are rare or unique to their culture.On which of the following forums is one most likely to find these posts?

Which of the following websites would help Patrick identify and target potential customers accurately,reach out to the maximum number of people in a short time,and excite them with promotional deals and offers on the foods offered?

Which of the following types of analytics is used to track the effectiveness of social,mobile,search and display ads,as well as divide ad effectiveness by device,platform,or type?

How are price check apps beneficial to customers?

The percentage of times a visitor leaves a site almost immediately is called conversion rates.

Explain the features of professional blogs.

In the context of the 4E framework of social media,offering customers interesting deals that would be relevant to them is part of:

Which of the following is a similarity between professional blogs and personal blogs?

Which of the following is less effective for specific or detailed analysis of social influence?

Facebook is primarily a:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters