Question 1

A collaborative relationship between independent firms in which the partnering firms do not create an equity partnership is called:

Accepted Answer

A)  a strategic alliance. 
B)  a franchising agreement. 
C)  a joint venture. 
D)  direct investment. 
E)  indirect exporting. 
A)  a strategic alliance. 
B)  a franchising agreement. 
C)  a joint venture. 
D)  direct investment. 
E)  indirect exporting.

Question 2

The policies of a country aimed at restricting trade and global marketing are called:

Accepted Answer

A)  trade liberalization policies. 
B)  free trade policies. 
C)  protectionist policies. 
D)  pricing policies. 
E)  fair trade policies. 
A)  trade liberalization policies. 
B)  free trade policies. 
C)  protectionist policies. 
D)  pricing policies. 
E)  fair trade policies.

Question 3

Describe Geert Hofstede's cultural dimensions concept.

Accepted Answer

One important cultural classification sc

Question 4

An image representing factors of economic analysis  
-Firms measure a foreign country's market potential by using the human development index.This method allows firms to determine the:

Accepted Answer

A)  market value of goods and services that are produced by the country in that year. 
B)  relative wealth of that particular country. 
C)  lifestyle elements that drive consumption levels of goods and services. 
D)  distribution of population within a particular region. 
E)  number of intermediaries required in the supply chain. 
A)  market value of goods and services that are produced by the country in that year. 
B)  relative wealth of that particular country. 
C)  lifestyle elements that drive consumption levels of goods and services. 
D)  distribution of population within a particular region. 
E)  number of intermediaries required in the supply chain.

Question 5

What is glocalization?

Accepted Answer

When firms offer standardized

Question 6

Canada is a member of:

Accepted Answer

A)  the European Union. 
B)  the North American Free Trade Agreement. 
C)  the Central America Free Trade Agreement. 
D)  the Association of Southeast Asian Nations. 
E)  Mercosur. 
A)  the European Union. 
B)  the North American Free Trade Agreement. 
C)  the Central America Free Trade Agreement. 
D)  the Association of Southeast Asian Nations. 
E)  Mercosur.

Question 7

The policies of a country aimed at encouraging global trade and marketing are referred to as:

Accepted Answer

A)  protectionist policies. 
B)  trade sanctions. 
C)  trade liberalization policies. 
D)  tariffs. 
E)  import quotas. 
A)  protectionist policies. 
B)  trade sanctions. 
C)  trade liberalization policies. 
D)  tariffs. 
E)  import quotas.

Question 8

Which of the following market entry strategies requires the least financial risk but also allows for only a limited return to the firm?

Accepted Answer

A)  Strategic alliance 
B)  Direct investment 
C)  Joint venture 
D)  Exporting 
E)  Franchising 
A)  Strategic alliance 
B)  Direct investment 
C)  Joint venture 
D)  Exporting 
E)  Franchising

Question 9

The type of entry strategy used by Zest is:

Accepted Answer

A)  joint venture. 
B)  franchising. 
C)  exporting. 
D)  direct investment. 
E)  strategic alliance. 
A)  joint venture. 
B)  franchising. 
C)  exporting. 
D)  direct investment. 
E)  strategic alliance.

Question 10

Which of the following can benefit domestically made products by reducing the availability of imported merchandise?

Accepted Answer

A)  Dumping 
B)  Franchising 
C)  Quotas 
D)  Glocalization 
E)  Direct investment 
A)  Dumping 
B)  Franchising 
C)  Quotas 
D)  Glocalization 
E)  Direct investment

Question 11

Some criticize that when U.S.firms enter foreign markets,the U.S.products and services overwhelm the local culture.This is an example of cultural imperialism.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following results when a country exports more goods than it imports?

Accepted Answer

A)  Trade deficit 
B)  Trade sanctions 
C)  Glocalization 
D)  Trade surplus 
E)  Embargo 
A)  Trade deficit 
B)  Trade sanctions 
C)  Glocalization 
D)  Trade surplus 
E)  Embargo

Question 13

A trade deficit means that a country imports more goods than it exports.

Accepted Answer

A) True 
 B)False

Question 14

Determining the selling price in the global market­place is an extremely difficult task.Which of the following best explains the rationale for the above statement?

Accepted Answer

A)  Rules governing the competitive marketplace and factors such as quotas and antidumping laws play a significant role in many countries. 
B)  The increasing literacy levels have significantly impacted the way products are being delivered and consumed in developing nations. 
C)  Shorter distribution channels have complicated the value chains in most economies. 
D)  Differences in language,customs,and culture also complicate marketers' ability to communicate with customers in various countries. 
E)  In most countries,retailers sell below the cost of production and advertise reduced prices in advance of sales. 
A)  Rules governing the competitive marketplace and factors such as quotas and antidumping laws play a significant role in many countries. 
B)  The increasing literacy levels have significantly impacted the way products are being delivered and consumed in developing nations. 
C)  Shorter distribution channels have complicated the value chains in most economies. 
D)  Differences in language,customs,and culture also complicate marketers' ability to communicate with customers in various countries. 
E)  In most countries,retailers sell below the cost of production and advertise reduced prices in advance of sales.

Question 15

The policies aimed at encouraging global trade and marketing are referred to as protectionist policies.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a composite measure of life expectancy at birth,educational attainment,and whether the average incomes are sufficient to meet basic needs of life in a country?

Accepted Answer

A)  GDP 
B)  GNP 
C)  HDI 
D)  GNH 
E)  PPP 
A)  GDP 
B)  GNP 
C)  HDI 
D)  GNH 
E)  PPP

Question 17

The type of entry strategy chosen by the construction firm is:

Accepted Answer

A)  exporting. 
B)  franchising. 
C)  a joint venture. 
D)  direct investment. 
E)  a strategic alliance. 
A)  exporting. 
B)  franchising. 
C)  a joint venture. 
D)  direct investment. 
E)  a strategic alliance.

Question 18

A trade surplus results when a country imports more goods than it exports.

Accepted Answer

A) True 
 B)False

Question 19

A financial services firm enters a new market by combining its resources with a local firm in a foreign country.The firm enters into this alliance because the local firm can provide it with a greater understanding of the market.This entry strategy employed by the firm is called:

Accepted Answer

A)  licensing. 
B)  a joint venture. 
C)  a strategic alliance. 
D)  direct investment. 
E)  a franchising agreement. 
A)  licensing. 
B)  a joint venture. 
C)  a strategic alliance. 
D)  direct investment. 
E)  a franchising agreement.

Question 20

Which of the following is NOT a protectionist policy?

Accepted Answer

A)  A tariff 
B)  An embargo 
C)  An exchange control 
D)  A trade agreement 
E)  A quota 
A)  A tariff 
B)  An embargo 
C)  An exchange control 
D)  A trade agreement 
E)  A quota

A collaborative relationship between independent firms in which the partnering firms do not create an equity partnership is called:

The policies of a country aimed at restricting trade and global marketing are called:

Describe Geert Hofstede's cultural dimensions concept.

An image representing factors of economic analysis -Firms measure a foreign country's market potential by using the human development index.This method allows firms to determine the:

What is glocalization?

Canada is a member of:

The policies of a country aimed at encouraging global trade and marketing are referred to as:

Which of the following market entry strategies requires the least financial risk but also allows for only a limited return to the firm?

The type of entry strategy used by Zest is:

Which of the following can benefit domestically made products by reducing the availability of imported merchandise?

Some criticize that when U.S.firms enter foreign markets,the U.S.products and services overwhelm the local culture.This is an example of cultural imperialism.

Which of the following results when a country exports more goods than it imports?

A trade deficit means that a country imports more goods than it exports.

Determining the selling price in the global marketplace is an extremely difficult task.Which of the following best explains the rationale for the above statement?

The policies aimed at encouraging global trade and marketing are referred to as protectionist policies.

Which of the following is a composite measure of life expectancy at birth,educational attainment,and whether the average incomes are sufficient to meet basic needs of life in a country?

The type of entry strategy chosen by the construction firm is:

A trade surplus results when a country imports more goods than it exports.

A financial services firm enters a new market by combining its resources with a local firm in a foreign country.The firm enters into this alliance because the local firm can provide it with a greater understanding of the market.This entry strategy employed by the firm is called:

Which of the following is NOT a protectionist policy?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Advertising, Public Relations, and Sales Promotions

Filters

Exam 17: Integrated Marketing Communications

A collaborative relationship between independent firms in which the partnering firms do not create an equity partnership is called:

The policies of a country aimed at restricting trade and global marketing are called:

Describe Geert Hofstede's cultural dimensions concept.

An image representing factors of economic analysis -Firms measure a foreign country's market potential by using the human development index.This method allows firms to determine the:

What is glocalization?

Canada is a member of:

The policies of a country aimed at encouraging global trade and marketing are referred to as:

Which of the following market entry strategies requires the least financial risk but also allows for only a limited return to the firm?

The type of entry strategy used by Zest is:

Which of the following can benefit domestically made products by reducing the availability of imported merchandise?

Some criticize that when U.S.firms enter foreign markets,the U.S.products and services overwhelm the local culture.This is an example of cultural imperialism.

Which of the following results when a country exports more goods than it imports?

A trade deficit means that a country imports more goods than it exports.

Determining the selling price in the global market­place is an extremely difficult task.Which of the following best explains the rationale for the above statement?

The policies aimed at encouraging global trade and marketing are referred to as protectionist policies.

Which of the following is a composite measure of life expectancy at birth,educational attainment,and whether the average incomes are sufficient to meet basic needs of life in a country?

The type of entry strategy chosen by the construction firm is:

A trade surplus results when a country imports more goods than it exports.

A financial services firm enters a new market by combining its resources with a local firm in a foreign country.The firm enters into this alliance because the local firm can provide it with a greater understanding of the market.This entry strategy employed by the firm is called:

Which of the following is NOT a protectionist policy?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Advertising, Public Relations, and Sales Promotions

Filters

Determining the selling price in the global marketplace is an extremely difficult task.Which of the following best explains the rationale for the above statement?