Exam 6: Business-To-Business Marketing

Cyclic Inc.launches a new bike in the market.Although it maintains the same quality as other bikes in the market,it offers a much lower price.Which of the following strategies is used by the company to create an image of a low-cost,high-quality brand among its consumers?

Personal ideas and feelings about a product or brand drive the customers toward or away from a brand or company.

Discuss the use of value as a positioning method with examples.

Sturdy International sells its helmets to everyone in the market.There are no different strategies or products for different groups.This is an example of a(n):

Makers Shoes often has interesting offers for regular customers.These customers are the first to be informed about a new collection.Also,when shoes are on sale,they receive a newsletter in which they are given the opportunity to be the first to avail themselves of the special discounts available.In this case,the segmentation approach used by the company is:

A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.In this case,the segmentation approach used by the company is:

A company makes packaged juices for the Canadian market,and different flavours are developed for specific regions.In this case,the segmentation approach used by the company is:

The first tagline hinted at the product attribute of luxury and comfort while travelling."Suite on Wheels" is an example of a:

For a segmentation strategy to be successful,the customers in a segment must react differently to a firm's offering.

A local bakery customizes its pastries and cakes to suit individual customer requirements.This is an example of:

An automobile ad is created in such a way that it appeals to people who value individuality.The company aims at grouping customers based on their personality characteristics.This is an example of:

A credit card company issues a special card only to those customers who spend more than $100,000 a year on its other cards.In this case,the segmentation approach used by the company is:

Which of the following best describes a maker under the VALS™ classification?

The grouping of consumers on the basis of a combination of geographic,demographic,and lifestyle characteristics is called:

A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.The graph would be called a:

Marketers can track and compare sales performance among various clusters in different locations with the help of PSYTE and PRIZM CE,which are:

Cramwool Inc.,an apparel company,targets several market segments with a different offering for each.Explain the segmentation strategy Cramwool is using.

A company develops a variety of exotic breads targeted at suburban areas where large families reside,and the demand for easy breakfast options is high.In this case,the segmentation approach used by the company is:

The website provided by Tinfol allowed customers to personalize the perfumes.This is an example of:

Which of the following is true of the PSYTE system?