Exam 9: Marketing Research

Plognas Inc.and Naslog Inc.are manufacturers of diapers.Gita,a likely consumer,relates to Plognas as an adult diaper brand,whereas she relates to Naslog as a kids diaper brand.These associations made by Gita with the manufacturers indicate:

Tengermart is a chain of discount stores.It owns and manages brands such as Streetsmart Wear and Blue Veils.These brands are examples of:

A product sold without a brand name,typically in a commodities market,is called a:

Brands enable customers to make quick decisions.

Shopping products/services are products consumers either do not normally think of buying or do not know about.

Neon Corp.,an electronic goods manufacturing company,uses the picture of an animated kangaroo on its product.This picture helps in creating distinction from its other competitors in the market.This picture is an example of a:

A product label on a package is a communication tool.

Lakronis Inc.,a clothing line,acquired a music company and entered the music retail industry.Since Lakronis was known in the market for its high quality,it hoped that this perception would carry over to its new product as well.This is an example of:

Suppose you want to open a consumer electronics store.What would be the product mix breadth of your company? What would be the product line depth?

The practice of marketing two or more brands together,on the same package or promotion,is called:

Product mix breadth refers to the number of:

Which of the following holds true for the term "brand personality"?

Pearly and Waves are two teeth whitening brands.Though Pearly charges more than Waves,both use the same "magical" ingredient (peroxide)and produce the same result.Most consumers typically opt for Waves.Which of the following is most likely influencing their purchase decision?

Identify the term that refers to the names,terms,designs,symbols,or any other features that identify one seller's good or service as distinct from those of other sellers.

Palates Corp.is a food manufacturer.It has different brand names for products in different categories,including Babys (baby food),Vegan (vegetarian meals),and Slim Foods (diet meals and supplements).These different types of products are examples of:

Vinkruet Coffee House has differentiated itself from its competitors by allowing customers to sit in the café for as long as they want and giving them access to the café's library.Additionally,celebrities have endorsed the brand,which has helped the café create a better brand image among the target customers.This is an example of:

Boone Inc.,a soft-drink company,extended its brand name to include soaps.Boone did not succeed in selling its soaps and,as a result,sales of its core brand also declined.It took considerable effort to regain customers who had turned to other soft drinks.This decline was most likely due to its:

Convenience products/services are products or services toward which customers show such a strong preference that they will expend considerable effort to search for the best suppliers.

Which of the following brands are also known as manufacturer brands?

A dairy farm launched a catchy new singing commercial.The lines were: Milk for health, Milk for fun,Milk for the young,Milk for everyone.This is an example of a: