Exam 5: Electronic Commerce

C2C marketplaces that are supported by advertising are said to be _____.

Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?

Encryption scrambles the contents of a file so that no unauthorized personnel can read it.

Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials commerce?

PayPal is an example of a(n) _____.

Mass customization refers to designing products which appeal to as many people as possible.

People are most comfortable buying _____ products over the Internet.

What does "click-and-order," or "pure play," refer to?

If you wanted to maximize your profits through e-commerce, what type of merchandise does the author suggest you sell?

A(n) _____ appears under a Web page and cannot be seen until the page is closed.

What is the percentage of potential customers who visit your site who actually buy something?

Which type of e-commerce occurs when a government entity sells products and services to businesses?

If you wanted to avoid the failure of the dot-com businesses from the late 1990s, what does the author recommend you do?

Which type of digital wallet maintains your e-commerce information on the seller's Web site?

If you were on the Dell site purchasing a computer and Dell provided you a link to the MacAfee site so that you can easily buy virus protection software, MacAfee would be considered a(n) _____ program.

The auto industry is currently creating customer Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?

Digital products are one of the best products to offer in a B2C environment.

Mobility refers to the ease with which you can carry around your technology.

_____ are Internet-based companies that make it easy for one person to pay another person over the Internet.

Which type of e-commerce occurs when an individual sells products and services to another individual?