Exam 5: Electronic Commerce

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When the Vancouver premier and the Prime Minister of Canada share information electronically, it is an example of _____.

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Verified

horizontal government (integration

When you purchase your books for this course from an online source such as Amazon.com, you are conducting which type of e-commerce?

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Verified

D

A(n) _____ e-marketplace brings together buyers and sellers from the same industry.

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vertical

What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?

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What is the term for electronic commerce conducted over a wireless device?

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Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customized order?

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Indirect materials are materials that are necessary for running a modern corporation, but do not relate to the company's primary business activities.

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Which type of e-commerce refers to the electronic commerce activities performed within a nation's government or between governments?

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Which scrambling technique provides you with two keys: a public key that everyone in an organization can have to scramble the contents of a file and a private key for the intended recipient to unscramble the file?

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Which of the following groups is the fastest growing demographic group being targeted for identify theft?

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Untethered access - where YOU are and not where the MACHINE is a - is sometimes referred to as cloud computing.

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_____ products are best suited for B2C e-commerce.

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________ encompasses what you have the ability to do with your technology while carrying it around.

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Which type of e-commerce model typically requires the use of an intermediary organization in order to complete the transactions?

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A(n) _____ is a formal business plan that outlines key business issues such as customer targets and projected targets for income statement and balance sheet items.

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A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market.

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If your company sold widgets to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?

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Which type of e-commerce occurs when an individual sells products and services to a business?

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Viral marketing uses viruses transmitted via e-mail to advertise products.

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Chris Anderson, editor-in-chief of Wired Magazine, refers to the tail of a sales curve as the ________.

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