Question 1

Facebook can best be characterized as a media sharing site.

Accepted Answer

A) True 
 B)False

Question 2

Social media offers more one-to-one ways for marketers to meet customers.Use this fact to identify five implications for marketers.

Accepted Answer

1.Marketers must realize that the often

Question 3

Which of the following is an example of owned media?

Accepted Answer

A)  The tweet that Winnie-who works out regularly at FitBody Bootcamp-sent to her followers about how much weight she's lost since she's been working out 
B)  An e-mail sent by Garrett to the manager of FitBody Bootcamp, asking about what types of workout programs the gym offers 
C)  The Facebook page created by FitBody Bootcamp to let members know about special events at the gym 
D)  The display advertisement that FitBody Bootcamp purchased on the local newspaper's Web site 
E)  The personal blog "Feeling the Burn," maintained by Andy, who is one of the instructors at FitBody Bootcamp 
A)  The tweet that Winnie-who works out regularly at FitBody Bootcamp-sent to her followers about how much weight she's lost since she's been working out 
B)  An e-mail sent by Garrett to the manager of FitBody Bootcamp, asking about what types of workout programs the gym offers 
C)  The Facebook page created by FitBody Bootcamp to let members know about special events at the gym 
D)  The display advertisement that FitBody Bootcamp purchased on the local newspaper's Web site 
E)  The personal blog "Feeling the Burn," maintained by Andy, who is one of the instructors at FitBody Bootcamp

Question 4

_____ disseminate marketing-controlled information and are effective platforms for developing thought leadership and fostering better relationships with stakeholders.

Accepted Answer

A)  press releases 
B)  corporate blogs 
C)  virtual worlds 
D)  radio advertising 
E)  media sharing sites 
A)  press releases 
B)  corporate blogs 
C)  virtual worlds 
D)  radio advertising 
E)  media sharing sites

Question 5

Which of the following games is probably the MOST appropriate for marketing and advertising?

Accepted Answer

A)  Dungeon Runners 
B)  World of Warcraft 
C)  Texas Hold'em Poker 
D)  Legends of Future Past 
E)  The Chronicles of Spellborn 
A)  Dungeon Runners 
B)  World of Warcraft 
C)  Texas Hold'em Poker 
D)  Legends of Future Past 
E)  The Chronicles of Spellborn

Exam 35: Social Media and Marketing

Facebook can best be characterized as a media sharing site.

Social media offers more one-to-one ways for marketers to meet customers.Use this fact to identify five implications for marketers.

Which of the following is an example of owned media?

_____ disseminate marketing-controlled information and are effective platforms for developing thought leadership and fostering better relationships with stakeholders.

Which of the following games is probably the MOST appropriate for marketing and advertising?

An Overview of Marketing

Case Study Girl Scout Cookies

Strategic Planning for Competitive Advantage

Case Study Disney: The Happiest Brand on Earth

Ethics and Social Responsibility

Case Study Barclays Bank: Banking on Ethics

The Marketing Environment

Case Study Daimler/BMW: A New Breed of Driver

Developing a Global Vision

Case Study P&G Unilever Panasonic: The $2-a-Day Initiative

Consumer Decision Making

Case Study eBay: Creating Customers on the Move

Business Marketing

Case Study Pantone: This Year’s Color: Honeysuckle

Segmenting and Targeting Markets

Coke Zero

Marketing Research

Case Study Marriott International: A Marriott Site for Those on the Move

Product Concepts

Case Study Ford Motor Co.: One Ford; One Big Turnaround

Developing and Managing Products

Case Study Harmonix: Embrace Your Inner Rock Star

Services and Nonprofit Organization Marketing

Minute Clinic

Supply Chain Management

The U.S.Transportation Industry: Planning for a Potential Post-Recession Capacity Crunch

Marketing Channels and Retailing

Nordstrom's

Marketing Communications

HBO's True Blood

Advertising Public Relations and Sales Promotion

Burger King

Personal Selling and Sales Management

Ron Popeil

Facebook: Advertising’s Troubling Future

Pricing Concepts

Groupon vs.LivingSocial: Coupon Wars

Setting the Right Price

Black Friday Sales: Deal…or No Deal?

Telekom Austria Group: Sustainability to Increase Value

Mary Kay Inc: Taps into a Changing Demographic

Prestige Brands Inc-Transforming the Business

Cutco Cutlery Corporation: Direct to Consumer for Over 60 Years!

Lap Dance at Boston Blazers Lacrosse Game: Promotional Mistake or Creative Genius?

Will a New Reservation System Translate to Higher Prices for Travelers?

Concerns over Sustainability Result in Social Media Disaster for Nestlé

Four Loko Targets Young College Hedonists

McAfee Virus Protection Update Crashes Computers Worldwide

Microsoft Implies Distribution of Angry Birds on Windows Phone 7

Yellow Tail’s Tails-for-Tails Campaign

Concerns over Sustainability Result in Social Media Disaster for Nestlé

Filters