Exam 35: Social Media and Marketing

This morning,Katrina received the following text message on her cell phone: Don't forget your haircut appointment today at 10 am with Jane at HairNow.See you soon.This is an example of a mobile ad.

Location-based social networking sites:

Which type of social media site allows users to post,read,rate,and comment on opinions about many different kinds of products and services?

Which type of social media user posts comments,ratings,and reviews of products and services on blogs and forums?

Briefly explain what apps are and describe how a business can use them from a marketing perspective.

The best way a company can increase sales using social media is to improve customer service.

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her impressions of local restaurants on Yelp.As a social media user,Monette would best be characterized as a joiner.

Corina is a big fan of the British television program Doctor Who.She writes about her love of all things Whovian on her ______,called Wibbly Wobbly Ramblings,where readers can post comments about what she has written.

Social bookmarking sites such as Delicious and StumbleUpon differ from social news sites such as Reddit and Digg in that:

_____ percent of the world's mobile phones can receive text messages.

Estefan works as a production editor for a major textbook publisher.He hopes to build a list of freelancers whom he can call on to edit and proofread materials for his company.LinkedIn would be a good place for Estefan to find such individuals.

Which of the following statements about the use of social media in marketing is TRUE?

Videos made by teens that focus on fashion are called:

Which mobile marketing tool allows 160-character text messages to be sent to and from cell phones?

Using Social Media Effectively Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another, and (5) embracing--using customers as a source of product innovation. Marketers should also keep in mind that, more and more, customers expect companies to use social media. According to a recent survey, more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves, a whopping 85 percent believe that companies should have an active social media presence. Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty. -Refer to Using Social Media Effectively.Which of the following resources would be MOST likely to help an organization achieve the goal of energizing customers?

Blogs with strict post length limits are called:

A movie studio wants to give fans a sneak peek of the trailer for an upcoming film.Which of the following would be the best platform for the studio to use?

Hallmark Cards Hallmark Cards is just one of thousands of companies that have a strong online presence. Hallmark's Twitter account and Facebook page allow the company to talk directly to customers and also lets the customers talk to each other. Hallmark Social Calendar is a Facebook app that helps users stay on top of special events like birthdays and anniversaries; customers can use the app to send electronic cards to their friends' PCs and cell phones. In addition, Hallmark operates several blogs, where it shares anecdotes about the company and often solicits opinions on various aspects of greeting card design and on ideas for gifts and their pricing. The company encourages Facebook fans to talk about their lifestyles and even upload photos of themselves so that it can better understand its market. The conversations consumers have with each other often result in interesting insights, such as gift ideas for specific occasions and the prices they are willing to pay for different gifts. -Refer to Hallmark Cards.Hallmark's Facebook page is best characterized as:

Research indicates that the number of people who contribute content on social media sites is actually decreasing.

Of the following,who is MOST likely to be a LinkedIn user?