Exam 3: Strategic Planning for Competitive Advantage

What is the most critical element in successful strategic planning?

Coca-Cola vending machines are found all over the world.The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink.Critics of these new vending machines are concerned that entertaining technology is being used to market sugary products.In terms of a SWOT analysis,this concern would be an example of a(n):

Tub King is a small company that refinishes antique claw foot bathtubs and antique sinks,and provides training for bathtub refinishing.The company's management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends.Tub King is conducting a(n):

Of the following,what is the most useful objective for Purina cat food?

The marketing plan is a written document that acts as a guidebook of marketing activities for the marketing manager.

The marketing of new organic cotton tee-shirts for Life is good's existing customers would be an example of a _____ strategy.

What is environmental scanning? Name four environmental forces that affect marketing decision making.

PepsiCo's annual report has the following statement: "Our business is to increase the value of our shareholder's investment.We do this through sales growth,cost controls,and wise investment of resources.We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe,wholesome,economically efficient,and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity." This statement is an example of PepsiCo's:

Technol Medical Products makes specialty face masks to shield healthcare workers from infection.Because it focuses on this narrow market,it is able to outsell its primary competitors--3M and Johnson & Johnson.Technol has a(n):

There is an overabundance of apartments in Atlanta.Post Properties,the owner of many of the metropolitan area's largest apartment complexes,has reduced its rent so it can fill vacant apartments.Which marketing mix element did Post change to create more demand for its apartments?

_____ is the process of anticipating events and determining strategies to achieve organizational objectives.

The _____ answers the question,"What business are we in,and where are we going?"

Heinz is introducing 400 new products in the next two years.To know which markets to reach,Heinz should first perform a:

For most American consumers,the brand name Benetton brings to mind a retail clothing store that carries many products that bear the Benetton brand.But Edizone Holding,which also owns a chain of restaurants,several toll roads in Italy,and a telecommunications company,holds the Benetton Group.The list of the company's holdings indicates that the company's managers believe in growth through: