For Most American Consumers,the Brand Name Benetton Brings to Mind

For most American consumers,the brand name Benetton brings to mind a retail-clothing store that carries many products that bear the Benetton brand.But Edizone Holding,which also owns a chain of restaurants,several toll roads in Italy,and a telecommunications company,holds the Benetton Group.The list of the company's holdings indicates that the company's managers believe in growth through:

A) market penetration
B) diversification
C) product development
D) market development
E) market integration

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