Question 1

Discuss the appeal to marketers of online social networking sites.Why are marketers utilizing them more and more?

Accepted Answer

Social networking sites have grown in po

Question 2

The Internet is a new ________ for making products available at the right time,at the right place,and in the right quantities.

Accepted Answer

A)  pricing strategy 
B)  promotional device 
C)  distribution channel 
D)  promotion channel 
E)  marketing mix 
A)  pricing strategy 
B)  promotional device 
C)  distribution channel 
D)  promotion channel 
E)  marketing mix

Question 3

Marketers accustomed to traditional media usually find the transition to digital media easy.

Accepted Answer

A) True 
 B)False

Question 4

______ permit website operators to track how often a user visits the site,what he or she looks at while there,and in what sequence,but they also allow Web users to customize services and content.

Accepted Answer

A)  QR codes 
B)  Viruses 
C)  Apps 
D)  Widgets 
E)  Cookies 
A)  QR codes 
B)  Viruses 
C)  Apps 
D)  Widgets 
E)  Cookies

Question 5

Which of the following enables website visitors to customize services,such as virtual shopping carts,as well as the particular content they see when they log onto a website?

Accepted Answer

A)  Apps 
B)  Podcasts 
C)  Wikis 
D)  Blogs 
E)  Cookies 
A)  Apps 
B)  Podcasts 
C)  Wikis 
D)  Blogs 
E)  Cookies

Question 6

Conducting _____ means carrying out the goals of business through the use of the Internet.

Accepted Answer

A)  marketing 
B)  e-business 
C)  digital marketing 
D)  business 
E)  digital media 
A)  marketing 
B)  e-business 
C)  digital marketing 
D)  business 
E)  digital media

Question 7

According to the text,which of the following is not a reason consumers use to rationalize the pirating of software,videogames,movies,and music?

Accepted Answer

A)  Some are influenced by friends who engage in piracy and digital swapping 
B)  Many feel they just don't have the money to pay for what they want 
C)  Some feel that being tech-savvy allows them to exploit the opportunity to pirate 
D)  Some feel there's no reason for it to be illegal 
E)  Some enjoy the thrill of getting away with something that has limited consequences 
A)  Some are influenced by friends who engage in piracy and digital swapping 
B)  Many feel they just don't have the money to pay for what they want 
C)  Some feel that being tech-savvy allows them to exploit the opportunity to pirate 
D)  Some feel there's no reason for it to be illegal 
E)  Some enjoy the thrill of getting away with something that has limited consequences

Question 8

Phishing is a scam in which con artists counterfeit a well-known website and send out e-mails directing victims to it.

Accepted Answer

A) True 
 B)False

Question 9

Digital media are more consumer-driven than traditional media.

Accepted Answer

A) True 
 B)False

Question 10

__________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

Accepted Answer

A)  Podcasts 
B)  Wikis 
C)  Blogs 
D)  Social networking sites 
E)  Virtual realities 
A)  Podcasts 
B)  Wikis 
C)  Blogs 
D)  Social networking sites 
E)  Virtual realities

Question 11

Blogs are always positive for companies.

Accepted Answer

A) True 
 B)False

Question 12

Why is privacy such a problem on the Internet? What can be done to improve privacy for those who choose to surf the web and shop online?

Accepted Answer

Unlike shopping in a store,shopping onli

Question 13

Which of the following is not a difference between digital media and traditional media?

Accepted Answer

A)  Digital media make customer communications richer. 
B)  Digital media help companies reach new target markets. 
C)  Digital media help marketers utilize new resources. 
D)  Digital media make communications more confusing. 
E)  Digital media help marketers and customers share information. 
A)  Digital media make customer communications richer. 
B)  Digital media help companies reach new target markets. 
C)  Digital media help marketers utilize new resources. 
D)  Digital media make communications more confusing. 
E)  Digital media help marketers and customers share information.

Question 14

Illegal sharing of Internet content is not a major intellectual property problem.

Accepted Answer

A) True 
 B)False

Question 15

What is a likely reason that Myspace now lags behind Facebook?

Accepted Answer

A)  Its focus on art and music 
B)  Its focus on teens and young adults 
C)  A failure to include a "like" button 
D)  A failure to innovate 
E)  A failure to promote viral marketing 
A)  Its focus on art and music 
B)  Its focus on teens and young adults 
C)  A failure to include a "like" button 
D)  A failure to innovate 
E)  A failure to promote viral marketing

Discuss the appeal to marketers of online social networking sites.Why are marketers utilizing them more and more?

The Internet is a new ________ for making products available at the right time,at the right place,and in the right quantities.

Marketers accustomed to traditional media usually find the transition to digital media easy.

______ permit website operators to track how often a user visits the site,what he or she looks at while there,and in what sequence,but they also allow Web users to customize services and content.

Which of the following enables website visitors to customize services,such as virtual shopping carts,as well as the particular content they see when they log onto a website?

Conducting _____ means carrying out the goals of business through the use of the Internet.

According to the text,which of the following is not a reason consumers use to rationalize the pirating of software,videogames,movies,and music?

Phishing is a scam in which con artists counterfeit a well-known website and send out e-mails directing victims to it.

Digital media are more consumer-driven than traditional media.

__________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

Blogs are always positive for companies.

Why is privacy such a problem on the Internet? What can be done to improve privacy for those who choose to surf the web and shop online?

Which of the following is not a difference between digital media and traditional media?

Illegal sharing of Internet content is not a major intellectual property problem.

What is a likely reason that Myspace now lags behind Facebook?

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Customer-Driven Marketing

Dimensions of Marketing Strategy

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters

Exam 13: Digital Marketing and Social Networking

Discuss the appeal to marketers of online social networking sites.Why are marketers utilizing them more and more?

The Internet is a new ________ for making products available at the right time,at the right place,and in the right quantities.

Marketers accustomed to traditional media usually find the transition to digital media easy.

______ permit website operators to track how often a user visits the site,what he or she looks at while there,and in what sequence,but they also allow Web users to customize services and content.

Which of the following enables website visitors to customize services,such as virtual shopping carts,as well as the particular content they see when they log onto a website?

Conducting _____ means carrying out the goals of business through the use of the Internet.

According to the text,which of the following is not a reason consumers use to rationalize the pirating of software,videogames,movies,and music?

Phishing is a scam in which con artists counterfeit a well-known website and send out e-mails directing victims to it.

Digital media are more consumer-driven than traditional media.

__________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

Blogs are always positive for companies.

Why is privacy such a problem on the Internet? What can be done to improve privacy for those who choose to surf the web and shop online?

Which of the following is not a difference between digital media and traditional media?

Illegal sharing of Internet content is not a major intellectual property problem.

What is a likely reason that Myspace now lags behind Facebook?

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Customer-Driven Marketing

Dimensions of Marketing Strategy

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters