Exam 13: Digital Marketing and Social Networking

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Marketing over mobile devices has been facilitated by _______,which allow(s)users to perform a variety of functions,such as playing games or comparing product prices from different stores.

E-business has had much more impact in certain industries where the cost of business and customer transactions has been very high.

Consumers' tendency to trust other consumers over corporations is one factor behind the rise in consumer-generated information.

Digital media have fundamentally altered the marketing mix.

The fine line between protecting intellectual property and ______ makes it difficult to address online piracy.

What is Freeware?

The Internet is not considered a distribution channel.

When a message gets shared from person to person many times,________ has occurred.

Online social networks are a valuable part of marketing because they change the way consumers communicate with each other and with firms.

The practice of ______ involves companies offering to harvest personal information from social networking and other sites.

Which of the following is an industry that may not experience large decreases in the cost of communication gained from the digital communications?

In the future,most significant competitiveness gains will come from improvements in _____.

Intellectual property is technically protected by laws and regulations,but companies still suffer billions of dollars in losses related to intellectual property theft each year.

Why did Paul decide to accept the position at Penteverate? What can he do to retain his job after his first failure?

Consumer consumption patterns have not changed very much over time.

________ are the channel that most observers think will dominate digital communication in the future.

How do digital media help companies become more environmentally friendly?

What is the number-one consumer complaint to government agencies when it comes to the Internet and identity theft?

Some companies have begun to use podcasts as internal tools for teams working on projects that require a great deal of documentation.