Question 1

What is not a popular service offered by social networking sites?

Accepted Answer

A)  Download music 
B)  Send messages 
C)  Play games 
D)  Buy groceries 
E)  Upload photos 
A)  Download music 
B)  Send messages 
C)  Play games 
D)  Buy groceries 
E)  Upload photos

Question 2

Which of the following is not a reason why a Fortune 500 company might maintain a blog?

Accepted Answer

A)  To answer consumer concerns and questions 
B)  To spread negative information 
C)  To build enthusiasm for its products 
D)  To highlight positive company news and information 
E)  To defend corporate reputation 
A)  To answer consumer concerns and questions 
B)  To spread negative information 
C)  To build enthusiasm for its products 
D)  To highlight positive company news and information 
E)  To defend corporate reputation

Question 3

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

Accepted Answer

A)  manager 
B)  employees 
C)  target markets 
D)  marketing mix 
E)  advertising campaign 
A)  manager 
B)  employees 
C)  target markets 
D)  marketing mix 
E)  advertising campaign

Question 4

IOWatch experienced low end-user interest and drew little ___________ as a result.

Accepted Answer

A)  customer reviews 
B)  debt 
C)  advertising income 
D)  criticism 
E)  scrutiny 
A)  customer reviews 
B)  debt 
C)  advertising income 
D)  criticism 
E)  scrutiny

Question 5

_______ is the most popular online social networking site in the world.

Accepted Answer

A)  Myspace 
B)  LinkedIn 
C)  Friendster 
D)  Facebook 
E)  Twitter 
A)  Myspace 
B)  LinkedIn 
C)  Friendster 
D)  Facebook 
E)  Twitter

Question 6

What is not an essential difference between digital and traditional media?

Accepted Answer

A)  They make customer communications richer,faster,and interactive. 
B)  They help companies reach new target markets more easily and quickly. 
C)  They help marketers utilize new resources in seeking out and communication with customers. 
D)  They help companies reach target markets more affordably. 
E)  Digital media require a completely different marketing mix. 
A)  They make customer communications richer,faster,and interactive. 
B)  They help companies reach new target markets more easily and quickly. 
C)  They help marketers utilize new resources in seeking out and communication with customers. 
D)  They help companies reach target markets more affordably. 
E)  Digital media require a completely different marketing mix.

Question 7

Digital media make it easy for companies to add benefits and services to enhance products.

Accepted Answer

A) True 
 B)False

Question 8

Media sharing sites tend to allow businesses to be more _______ than reactive because they do not permit companies to respond to or interact with customers.

Accepted Answer

A)  pricing oriented 
B)  distributional 
C)  promotional 
D)  progressive 
E)  virtual 
A)  pricing oriented 
B)  distributional 
C)  promotional 
D)  progressive 
E)  virtual

Question 9

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

Accepted Answer

Digital media are electronic media that

Question 10

How have technological advances in the Internet and information technology changed the environment for business?

Accepted Answer

Marketers now have the ability to conver

Question 11

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

Accepted Answer

A)  Marketing mix 
B)  E-business 
C)  Business 
D)  Digital marketing 
E)  Social networking 
A)  Marketing mix 
B)  E-business 
C)  Business 
D)  Digital marketing 
E)  Social networking

Question 12

The phenomenal growth of digital media has provided new ways of conducting business.

Accepted Answer

A) True 
 B)False

Question 13

Technology and the Internet have dramatically changed the business environment.

Accepted Answer

A) True 
 B)False

Question 14

All of the following firms are examples of businesses that could not exist without digital media except

Accepted Answer

A)  Best Buy. 
B)  YouTube. 
C)  Second Life. 
D)  Amazon. 
E)  Hulu. 
A)  Best Buy. 
B)  YouTube. 
C)  Second Life. 
D)  Amazon. 
E)  Hulu.

Question 15

___________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Accepted Answer

A)  Privacy violations 
B)  Identity theft 
C)  Bank fraud 
D)  Intellectual property theft 
E)  Online fraud 
A)  Privacy violations 
B)  Identity theft 
C)  Bank fraud 
D)  Intellectual property theft 
E)  Online fraud

Question 16

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

Accepted Answer

A)  Facebook 
B)  Wikipedia 
C)  Twitter 
D)  Second Life 
E)  CafeMom 
A)  Facebook 
B)  Wikipedia 
C)  Twitter 
D)  Second Life 
E)  CafeMom

Question 17

Digital marketing can enhance the value of products.

Accepted Answer

A) True 
 B)False

Question 18

______ is the most flexible element of the marketing mix.

Accepted Answer

A)  Promotion 
B)  Distribution 
C)  Price 
D)  Product 
E)  Placement 
A)  Promotion 
B)  Distribution 
C)  Price 
D)  Product 
E)  Placement

Question 19

Google is challenging established companies in all but one of the following industries:

Accepted Answer

A)  mobile phones. 
B)  book publishing. 
C)  newspapers. 
D)  grocery stores. 
E)  advertising. 
A)  mobile phones. 
B)  book publishing. 
C)  newspapers. 
D)  grocery stores. 
E)  advertising.

Question 20

Why does shopping online raise more privacy concerns than shopping in a store?

Accepted Answer

A)  It is more anonymous to shop online 
B)  Shoppers can go to more stores more quickly 
C)  Businesses can track consumers on a more personal level 
D)  The kinds of things people buy are different online 
E)  Shopping online is just as safe as shopping in stores 
A)  It is more anonymous to shop online 
B)  Shoppers can go to more stores more quickly 
C)  Businesses can track consumers on a more personal level 
D)  The kinds of things people buy are different online 
E)  Shopping online is just as safe as shopping in stores

What is not a popular service offered by social networking sites?

Which of the following is not a reason why a Fortune 500 company might maintain a blog?

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

IOWatch experienced low end-user interest and drew little ___________ as a result.

_______ is the most popular online social networking site in the world.

What is not an essential difference between digital and traditional media?

Digital media make it easy for companies to add benefits and services to enhance products.

Media sharing sites tend to allow businesses to be more _______ than reactive because they do not permit companies to respond to or interact with customers.

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

How have technological advances in the Internet and information technology changed the environment for business?

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

The phenomenal growth of digital media has provided new ways of conducting business.

Technology and the Internet have dramatically changed the business environment.

All of the following firms are examples of businesses that could not exist without digital media except

___________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

Digital marketing can enhance the value of products.

______ is the most flexible element of the marketing mix.

Google is challenging established companies in all but one of the following industries:

Why does shopping online raise more privacy concerns than shopping in a store?

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Customer-Driven Marketing

Dimensions of Marketing Strategy

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters

Exam 13: Digital Marketing and Social Networking

What is not a popular service offered by social networking sites?

Which of the following is not a reason why a Fortune 500 company might maintain a blog?

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

IOWatch experienced low end-user interest and drew little ___________ as a result.

_______ is the most popular online social networking site in the world.

What is not an essential difference between digital and traditional media?

Digital media make it easy for companies to add benefits and services to enhance products.

Media sharing sites tend to allow businesses to be more _______ than reactive because they do not permit companies to respond to or interact with customers.

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

How have technological advances in the Internet and information technology changed the environment for business?

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

The phenomenal growth of digital media has provided new ways of conducting business.

Technology and the Internet have dramatically changed the business environment.

All of the following firms are examples of businesses that could not exist without digital media except

___________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

Digital marketing can enhance the value of products.

______ is the most flexible element of the marketing mix.

Google is challenging established companies in all but one of the following industries:

Why does shopping online raise more privacy concerns than shopping in a store?

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Customer-Driven Marketing

Dimensions of Marketing Strategy

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters