Question 1

An IKEA mail order catalog is an example of __________ retailing.

Accepted Answer

A) intrusive 
B) intertype 
C) scrambled 
D) nonstore 
E) hypermarket 
A) intrusive 
B) intertype 
C) scrambled 
D) nonstore 
E) hypermarket

Question 2

Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending, is referred to as

Accepted Answer

A) limited-line retailing. 
B) nonstore retailing. 
C) scrambled merchandising. 
D) a hypermarket. 
E) intertype competition. 
A) limited-line retailing. 
B) nonstore retailing. 
C) scrambled merchandising. 
D) a hypermarket. 
E) intertype competition.

Question 3

At the Christmas Tree Shop, customers can shop for Christmas gifts and decor at any time of the year. What type of utility primarily does this store provide for its customers?

Accepted Answer

A) place and conformance 
B) possession and form 
C) form 
D) performance 
E) time 
A) place and conformance 
B) possession and form 
C) form 
D) performance 
E) time

Question 4

The retailing mix refers to the activities related to the management of and the merchandise in the store, which includes

Accepted Answer

A) retail pricing, store location, retail communication, and merchandise. 
B) product, price, promotion, and place. 
C) the utilities of time, form, possession, and price. 
D) the colors, sizes, shapes, and point-of-purchase display locations of the store's products. 
E) selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products. 
A) retail pricing, store location, retail communication, and merchandise. 
B) product, price, promotion, and place. 
C) the utilities of time, form, possession, and price. 
D) the colors, sizes, shapes, and point-of-purchase display locations of the store's products. 
E) selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.

Question 5

Store layout, colors, lighting, and music are all considered part of a store's retail

Accepted Answer

A) sensory management plan. 
B) measurable attributes. 
C) antecedent attributes. 
D) emotive appeal. 
E) atmosphere. 
A) sensory management plan. 
B) measurable attributes. 
C) antecedent attributes. 
D) emotive appeal. 
E) atmosphere.

Question 6

Independently owned stores that band together to act like a chain are referred to as

Accepted Answer

A) corporate chains. 
B) cooperative marketing systems. 
C) contractual systems. 
D) regional shopping centers. 
E) self-service systems. 
A) corporate chains. 
B) cooperative marketing systems. 
C) contractual systems. 
D) regional shopping centers. 
E) self-service systems.

Question 7

Located predominately in Europe, large stores (more than 200,000 square feet) that offer thousands of different food, grocery, and general merchandise products are referred to as

Accepted Answer

A) discount wholesalers. 
B) discount retailers. 
C) supermarkets. 
D) hypermarkets. 
E) retail cooperatives. 
A) discount wholesalers. 
B) discount retailers. 
C) supermarkets. 
D) hypermarkets. 
E) retail cooperatives.

Question 8

A method of classification that describes how many different types of products a store carries and in what assortment is referred to as a

Accepted Answer

A) product mix. 
B) service level. 
C) product variety. 
D) store composition. 
E) merchandise line. 
A) product mix. 
B) service level. 
C) product variety. 
D) store composition. 
E) merchandise line.

Question 9

Rack jobbers are wholesalers that

Accepted Answer

A) furnish the shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B) own the merchandise they sell and have retailers store it in their warehouses. 
C) own the merchandise they sell but do not physically handle, stock, or deliver it. 
D) have a small warehouse from which they stock their trucks for distribution to retailers. 
E) work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory. 
A) furnish the shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B) own the merchandise they sell and have retailers store it in their warehouses. 
C) own the merchandise they sell but do not physically handle, stock, or deliver it. 
D) have a small warehouse from which they stock their trucks for distribution to retailers. 
E) work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.

Question 10

As a result of legislation, consumers who do not want to receive telephone calls related to company sales efforts can

Accepted Answer

A) purchase telephones that block unwanted calls. 
B) place their telephone numbers on the National Do Not Call Registry. 
C) request phone numbers that begin with the area code 555 that automatically block telemarketing solicitors. 
D) request phone numbers that begin with the area code 888 that automatically block telemarketing solicitors. 
E) use an unlisted telephone number. 
A) purchase telephones that block unwanted calls. 
B) place their telephone numbers on the National Do Not Call Registry. 
C) request phone numbers that begin with the area code 555 that automatically block telemarketing solicitors. 
D) request phone numbers that begin with the area code 888 that automatically block telemarketing solicitors. 
E) use an unlisted telephone number.

Question 11

One way neighborhood grocers can take advantage of volume discounts commonly available to corporate chains is to

Accepted Answer

A) purchase a franchise membership. 
B) become a subsidiary of a larger supermarket chain such as Kroger. 
C) join a professional merchant association and hire food brokers to negotiate lower prices for produce and dry goods. 
D) create a grocery networking system to exchange coupon vouchers. 
E) participate in a retailer-sponsored cooperative with other independent grocers. 
A) purchase a franchise membership. 
B) become a subsidiary of a larger supermarket chain such as Kroger. 
C) join a professional merchant association and hire food brokers to negotiate lower prices for produce and dry goods. 
D) create a grocery networking system to exchange coupon vouchers. 
E) participate in a retailer-sponsored cooperative with other independent grocers.

Question 12

A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of

Accepted Answer

A) interface marketing. 
B) flex marketing. 
C) direct selling. 
D) interactive selling. 
E) responsive selling. 
A) interface marketing. 
B) flex marketing. 
C) direct selling. 
D) interactive selling. 
E) responsive selling.

Question 13

Central business district refers to

Accepted Answer

A) a suburban mall that contains up to 100 stores and draws customer from 5 to 10 miles away. 
B) the oldest retailing setting, located in a community's downtown area. 
C) a retail location that typically has one primary store and about 20 to 40 smaller outlets, and serves a population base of about 100,000. 
D) a cluster of stores that serves people who are within a 5- to 10-minute drive and serves a population base of under 30,000. 
E) a collection of large stores over 100,000 square feet that offers a mix of about 40 percent food products and 60 percent general merchandise items. 
A) a suburban mall that contains up to 100 stores and draws customer from 5 to 10 miles away. 
B) the oldest retailing setting, located in a community's downtown area. 
C) a retail location that typically has one primary store and about 20 to 40 smaller outlets, and serves a population base of about 100,000. 
D) a cluster of stores that serves people who are within a 5- to 10-minute drive and serves a population base of under 30,000. 
E) a collection of large stores over 100,000 square feet that offers a mix of about 40 percent food products and 60 percent general merchandise items.

Question 14

Retailing is an important marketing activity. Not only do producers and consumers meet through retailing actions, but retailing also creates

Accepted Answer

A) the nation's largest source of tax revenues. 
B) the largest source of charitable contributions. 
C) limited utilities for consumers. 
D) customer value. 
E) a sense of community. 
A) the nation's largest source of tax revenues. 
B) the largest source of charitable contributions. 
C) limited utilities for consumers. 
D) customer value. 
E) a sense of community.

Question 15

Which of the following statements regarding retail pricing is most accurate?

Accepted Answer

A) Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store. 
B) Consumers are influenced more by a store's ambience than its prices. 
C) Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions. 
D) New technology has almost made shoplifting a thing of the past. 
E) The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups. 
A) Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store. 
B) Consumers are influenced more by a store's ambience than its prices. 
C) Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions. 
D) New technology has almost made shoplifting a thing of the past. 
E) The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups.

Question 16

Walmart and Home Depot emphasize consistently low prices and eliminate most markdowns with a retail pricing strategy called

Accepted Answer

A) low-margin pricing. 
B) value-based pricing. 
C) everyday low pricing. 
D) everyday fair pricing. 
E) markdown pricing. 
A) low-margin pricing. 
B) value-based pricing. 
C) everyday low pricing. 
D) everyday fair pricing. 
E) markdown pricing.

Question 17

Vending machines are an example of

Accepted Answer

A) hypermarkets. 
B) direct mail. 
C) scrambled merchandising. 
D) intertype competition. 
E) nonstore retailing. 
A) hypermarkets. 
B) direct mail. 
C) scrambled merchandising. 
D) intertype competition. 
E) nonstore retailing.

Question 18

According to the Direct Marketing Association, annual telemarketing sales exceed

Accepted Answer

A) $103 billion. 
B) $280 billion. 
C) $137 billion. 
D) $332 billion. 
E) $500 billion. 
A) $103 billion. 
B) $280 billion. 
C) $137 billion. 
D) $332 billion. 
E) $500 billion.

Question 19

Victoria's Secret, a nationwide chain, carries great depth in women's lingerie-and almost no other products. Victoria's Secret is an example of

Accepted Answer

A) a limited-line store. 
B) a single-line store. 
C) an intertype outlet. 
D) a general merchandise store. 
E) a scrambled merchandise store. 
A) a limited-line store. 
B) a single-line store. 
C) an intertype outlet. 
D) a general merchandise store. 
E) a scrambled merchandise store.

Question 20

The horizontal dimension of the retail positioning matrix is

Accepted Answer

A) depth of product line. 
B) value added. 
C) relative market share. 
D) breadth of product line. 
E) stage in the retail life cycle. 
A) depth of product line. 
B) value added. 
C) relative market share. 
D) breadth of product line. 
E) stage in the retail life cycle.

Exam 16: Retailing and Wholesaling

An IKEA mail order catalog is an example of __________ retailing.

Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending, is referred to as

At the Christmas Tree Shop, customers can shop for Christmas gifts and decor at any time of the year. What type of utility primarily does this store provide for its customers?

The retailing mix refers to the activities related to the management of and the merchandise in the store, which includes

Store layout, colors, lighting, and music are all considered part of a store's retail

Independently owned stores that band together to act like a chain are referred to as

Located predominately in Europe, large stores (more than 200,000 square feet) that offer thousands of different food, grocery, and general merchandise products are referred to as

A method of classification that describes how many different types of products a store carries and in what assortment is referred to as a

Rack jobbers are wholesalers that

As a result of legislation, consumers who do not want to receive telephone calls related to company sales efforts can

One way neighborhood grocers can take advantage of volume discounts commonly available to corporate chains is to

Central business district refers to

Retailing is an important marketing activity. Not only do producers and consumers meet through retailing actions, but retailing also creates

Which of the following statements regarding retail pricing is most accurate?

Walmart and Home Depot emphasize consistently low prices and eliminate most markdowns with a retail pricing strategy called

Vending machines are an example of

According to the Direct Marketing Association, annual telemarketing sales exceed

Victoria's Secret, a nationwide chain, carries great depth in women's lingerie-and almost no other products. Victoria's Secret is an example of

The horizontal dimension of the retail positioning matrix is

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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