Question 1

The variety of different items a store carries is referred to as the

Accepted Answer

A) retailing mix. 
B) depth of product line. 
C) breadth of product line. 
D) width of product line. 
E) length of product line. 
A) retailing mix. 
B) depth of product line. 
C) breadth of product line. 
D) width of product line. 
E) length of product line.

Question 2

Kitchen Window is a one-stop treasure trove for cooks. The locally owned gourmet specialty store carries more than 14,000 items in stock. Its knowledgeable staff offers personalized service and will even gift-wrap your purchases free of charge. It also offers a shop for repairs should your appliances need maintenance. Kitchen Window is __________ retailer.

Accepted Answer

A) an exclusive-service 
B) an upscale-service 
C) a self-service 
D) a limited-service 
E) a full-service 
A) an exclusive-service 
B) an upscale-service 
C) a self-service 
D) a limited-service 
E) a full-service

Question 3

Organizations that decide to franchise (franchisors) have __________ expansion costs accompanied by __________ control, compared to owning their own retail outlets.

Accepted Answer

A) greater; greater 
B) reduced; reduced 
C) greater; reduced 
D) reduced; greater 
E) greater; about the same 
A) greater; greater 
B) reduced; reduced 
C) greater; reduced 
D) reduced; greater 
E) greater; about the same

Question 4

Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?

Accepted Answer

A) warehouse club 
B) hypermarket 
C) outlet store 
D) everyday value retailer 
E) extreme-value retailer 
A) warehouse club 
B) hypermarket 
C) outlet store 
D) everyday value retailer 
E) extreme-value retailer

Question 5

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Accepted Answer

A) breadth of product line 
B) depth of product line 
C) variety of brand extension 
D) breadth of product class 
E) product mix 
A) breadth of product line 
B) depth of product line 
C) variety of brand extension 
D) breadth of product class 
E) product mix

Question 6

Independently owned firms that take title to the merchandise they handle are referred to as

Accepted Answer

A) brokers. 
B) agencies. 
C) virtual retailers. 
D) merchant wholesalers. 
E) merchant retailers. 
A) brokers. 
B) agencies. 
C) virtual retailers. 
D) merchant wholesalers. 
E) merchant retailers.

Question 7

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Accepted Answer

A) $420 billion 
B) $14 billion 
C) $190 billion 
D) $22 billion 
E) $642 billion 
A) $420 billion 
B) $14 billion 
C) $190 billion 
D) $22 billion 
E) $642 billion

Question 8

Many supermarkets have in-store restaurants where a customer can buy prepared meals to take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are engaged in __________ competition.

Accepted Answer

A) intertype 
B) institutional 
C) intermodal 
D) functional 
E) selective 
A) intertype 
B) institutional 
C) intermodal 
D) functional 
E) selective

Question 9

Freightfinder.com is an Internet company that is called a "go-between." If a trucker needs to find a load for a particular trade lane, he or she can visit this site, list the price and available truck space, and find a company that needs a shipment moved. Since the purpose of this website is to put buyer and sellers together so that a single sale can be made, this website can be categorized as

Accepted Answer

A) a selling agent. 
B) a manufacturer's representative. 
C) a manufacturer's agent. 
D) a broker. 
E) an administrator. 
A) a selling agent. 
B) a manufacturer's representative. 
C) a manufacturer's agent. 
D) a broker. 
E) an administrator.

Question 10

Direct selling, sometimes called __________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Accepted Answer

A) interface marketing 
B) flex marketing 
C) interactive selling 
D) responsive selling 
E) door-to-door retailing 
A) interface marketing 
B) flex marketing 
C) interactive selling 
D) responsive selling 
E) door-to-door retailing

The variety of different items a store carries is referred to as the

Organizations that decide to franchise (franchisors) have expansion costs accompanied by control, compared to owning their own retail outlets.

Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Independently owned firms that take title to the merchandise they handle are referred to as

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Many supermarkets have in-store restaurants where a customer can buy prepared meals to take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are engaged in __________ competition.

Direct selling, sometimes called __________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters

Exam 16: Retailing and Wholesaling

The variety of different items a store carries is referred to as the

Organizations that decide to franchise (franchisors) have __________ expansion costs accompanied by __________ control, compared to owning their own retail outlets.

Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Independently owned firms that take title to the merchandise they handle are referred to as

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Many supermarkets have in-store restaurants where a customer can buy prepared meals to take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are engaged in __________ competition.

Direct selling, sometimes called __________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters

Organizations that decide to franchise (franchisors) have expansion costs accompanied by control, compared to owning their own retail outlets.