Question 1

Job analysis refers to

Accepted Answer

A) a thorough evaluation of a salesperson's performance based upon both input and output objectives. 
B) a detailed assessment to determine what occurred at which stage in the selling process that prevented a qualified lead being converted into a sale. 
C) a study of a particular sales position, including how the job is to be performed and the tasks that make up the job. 
D) a protocol used to assign relative weights to various aspects of the selling process to create an individualized compensation plan. 
E) a written document that describes the job relationships and requirements that characterize each sales position. 
A) a thorough evaluation of a salesperson's performance based upon both input and output objectives. 
B) a detailed assessment to determine what occurred at which stage in the selling process that prevented a qualified lead being converted into a sale. 
C) a study of a particular sales position, including how the job is to be performed and the tasks that make up the job. 
D) a protocol used to assign relative weights to various aspects of the selling process to create an individualized compensation plan. 
E) a written document that describes the job relationships and requirements that characterize each sales position.

Question 2

A(n) __________ is a written document that describes job relationships and requirements that characterize each sales position.

Accepted Answer

A) sales plan 
B) job analysis 
C) employee contract 
D) job description 
E) personal performance plan 
A) sales plan 
B) job analysis 
C) employee contract 
D) job description 
E) personal performance plan

Question 3

A disadvantage of a customer sales organization is

Accepted Answer

A) the need to assign just one salesperson to local, regional, national, and global territories. 
B) an increased need for multilingual salespeople. 
C) the smaller number of qualified sales managers. 
D) the need for close teamwork among a diverse salesforce. 
E) higher administrative costs and some duplication of selling effort. 
A) the need to assign just one salesperson to local, regional, national, and global territories. 
B) an increased need for multilingual salespeople. 
C) the smaller number of qualified sales managers. 
D) the need for close teamwork among a diverse salesforce. 
E) higher administrative costs and some duplication of selling effort.

Question 4

All of the following are aspects of a job description for a salesperson except

Accepted Answer

A) the physical and mental demands of the job. 
B) the customers to be called on. 
C) the types of products and services to be sold. 
D) to whom a salesperson reports. 
E) effective communication and listening skills. 
A) the physical and mental demands of the job. 
B) the customers to be called on. 
C) the types of products and services to be sold. 
D) to whom a salesperson reports. 
E) effective communication and listening skills.

Question 5

Account management policies are policies that

Accepted Answer

A) specify how salespeople will be compensated and how sales performance will be evaluated. 
B) specify which products or services will be offered to which consumers, through which outlets, and at what price. 
C) specify the organizational structure of the salesforce and set the sales goals for both individual sales representatives and the salesforce as a whole. 
D) specify whom salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out. 
E) determine the sales quotas for the upcoming year based upon past sales performance and current estimates of demand. 
A) specify how salespeople will be compensated and how sales performance will be evaluated. 
B) specify which products or services will be offered to which consumers, through which outlets, and at what price. 
C) specify the organizational structure of the salesforce and set the sales goals for both individual sales representatives and the salesforce as a whole. 
D) specify whom salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out. 
E) determine the sales quotas for the upcoming year based upon past sales performance and current estimates of demand.

Question 6

At which stage in the personal selling process would a salesperson ask the customer whether he or she is satisfied with the product?

Accepted Answer

A) assumptive close 
B) final close 
C) urgency close 
D) follow-up 
E) postpurchase evaluation 
A) assumptive close 
B) final close 
C) urgency close 
D) follow-up 
E) postpurchase evaluation

Question 7

Federal regulations contain provisions that allow consumers to avoid being called at any time through the __________ and impose fines for violations.

Accepted Answer

A) Do Not Disturb Registry 
B) Do Not Call Registry 
C) Do Not Interrupt Registry 
D) Do Not Infringe Registry 
E) Do Not Agitate Registry 
A) Do Not Disturb Registry 
B) Do Not Call Registry 
C) Do Not Interrupt Registry 
D) Do Not Infringe Registry 
E) Do Not Agitate Registry

Question 8

In the __________ stage of the personal selling process, the first impression is critical.

Accepted Answer

A) prospecting 
B) preapproach 
C) approach 
D) close 
E) follow-up 
A) prospecting 
B) preapproach 
C) approach 
D) close 
E) follow-up

Question 9

When Daniel was hired to work for Bush Refrigeration Co., he was told, "The sales training program is 18 weeks, and we'll pay you $750 per week during that time." While in training, the company used a __________ to compensate Daniel for his time and effort.

Accepted Answer

A) sales response compensation plan 
B) combination compensation plan 
C) straight salary compensation plan 
D) straight commission compensation plan 
E) market share compensation plan 
A) sales response compensation plan 
B) combination compensation plan 
C) straight salary compensation plan 
D) straight commission compensation plan 
E) market share compensation plan

Question 10

Consultative selling refers to a presentation format that

Accepted Answer

A) emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers. 
B) focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution. 
C) consists of information that must be provided in an accurate, thorough, and step-by-step manner to inform the prospect. 
D) assumes that given the appropriate stimulus by a salesperson, the prospect will buy. 
E) involves adjusting the presentation to fit the selling situation, such as knowing when to offer solutions and when to ask for more information. 
A) emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers. 
B) focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution. 
C) consists of information that must be provided in an accurate, thorough, and step-by-step manner to inform the prospect. 
D) assumes that given the appropriate stimulus by a salesperson, the prospect will buy. 
E) involves adjusting the presentation to fit the selling situation, such as knowing when to offer solutions and when to ask for more information.

Question 11

If an individual wants the product, can afford to buy it, and is the decision maker, this person is referred to as

Accepted Answer

A) an activated lead. 
B) a proactive buyer. 
C) a lead. 
D) a hot prospect. 
E) a qualified prospect. 
A) an activated lead. 
B) a proactive buyer. 
C) a lead. 
D) a hot prospect. 
E) a qualified prospect.

Question 12

"Everyone lives by selling something" was an observation made by

Accepted Answer

A) Steve Jobs. 
B) Ralph Waldo Emerson. 
C) Donald Trump. 
D) Robert Louis Stevenson. 
E) Lindsey Smith. 
A) Steve Jobs. 
B) Ralph Waldo Emerson. 
C) Donald Trump. 
D) Robert Louis Stevenson. 
E) Lindsey Smith.

Question 13

Sales research and practice show that knowledge of the customer and sales situation are key ingredients for

Accepted Answer

A) personal selling. 
B) team selling. 
C) formula selling. 
D) adaptive selling. 
E) missionary selling. 
A) personal selling. 
B) team selling. 
C) formula selling. 
D) adaptive selling. 
E) missionary selling.

Question 14

Selling that involves adjusting the presentation to fit the selling situation is known as

Accepted Answer

A) team selling. 
B) personal selling. 
C) adaptive selling. 
D) need-satisfying selling. 
E) one-on-one selling. 
A) team selling. 
B) personal selling. 
C) adaptive selling. 
D) need-satisfying selling. 
E) one-on-one selling.

Question 15

In 2001, Xerox began a shift to a __________ that focused on helping customers solve their business problems rather than just placing more equipment in their office.

Accepted Answer

A) multitiered sales system 
B) salesforce automation system 
C) product-oriented sales organization 
D) geographic-oriented sales organization 
E) consultative selling model 
A) multitiered sales system 
B) salesforce automation system 
C) product-oriented sales organization 
D) geographic-oriented sales organization 
E) consultative selling model

Question 16

A memorized, standardized message conveyed to every prospect is referred to as a

Accepted Answer

A) stimulus-response presentation. 
B) canned sales presentation. 
C) directed selling presentation. 
D) mnemonic sales format. 
E) standardized sales format. 
A) stimulus-response presentation. 
B) canned sales presentation. 
C) directed selling presentation. 
D) mnemonic sales format. 
E) standardized sales format.

Question 17

The office memo read, "Sales representatives from Kansas, Nebraska, Iowa, and Missouri will report directly to the Midwest regional manager." From this information, it would appear the company that issued the memo uses a __________ sales organization for its salesforce.

Accepted Answer

A) profit 
B) customer 
C) product 
D) geographical 
E) market 
A) profit 
B) customer 
C) product 
D) geographical 
E) market

Question 18

Selling objectives can be __________ and focus on dollar or unit sales volume, number of new customers added, and profit. Alternatively, they can be __________ and emphasize the number of sales calls and selling expenses.

Accepted Answer

A) input-related; output-related 
B) output-related; input-related 
C) financially related; accounting-related 
D) customer-related; salesperson-related 
E) short-term; long-term 
A) input-related; output-related 
B) output-related; input-related 
C) financially related; accounting-related 
D) customer-related; salesperson-related 
E) short-term; long-term

Question 19

The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as

Accepted Answer

A) inbound telemarketing. 
B) outbound telemarketing. 
C) outbound videoconferencing. 
D) interactive marketing. 
E) multichannel selling. 
A) inbound telemarketing. 
B) outbound telemarketing. 
C) outbound videoconferencing. 
D) interactive marketing. 
E) multichannel selling.

Question 20

Sales activities occurring before, during, and after the sale itself, and which consist of six stages, are referred to as

Accepted Answer

A) the new-product process. 
B) the strategic marketing process. 
C) the personal selling process. 
D) the consumer purchase decision process. 
E) relational selling. 
A) the new-product process. 
B) the strategic marketing process. 
C) the personal selling process. 
D) the consumer purchase decision process. 
E) relational selling.

Exam 20: Personal Selling and Sales Management

Job analysis refers to

A(n) __________ is a written document that describes job relationships and requirements that characterize each sales position.

A disadvantage of a customer sales organization is

All of the following are aspects of a job description for a salesperson except

Account management policies are policies that

At which stage in the personal selling process would a salesperson ask the customer whether he or she is satisfied with the product?

Federal regulations contain provisions that allow consumers to avoid being called at any time through the __________ and impose fines for violations.

In the __________ stage of the personal selling process, the first impression is critical.

When Daniel was hired to work for Bush Refrigeration Co., he was told, "The sales training program is 18 weeks, and we'll pay you $750 per week during that time." While in training, the company used a __________ to compensate Daniel for his time and effort.

Consultative selling refers to a presentation format that

If an individual wants the product, can afford to buy it, and is the decision maker, this person is referred to as

"Everyone lives by selling something" was an observation made by

Sales research and practice show that knowledge of the customer and sales situation are key ingredients for

Selling that involves adjusting the presentation to fit the selling situation is known as

In 2001, Xerox began a shift to a __________ that focused on helping customers solve their business problems rather than just placing more equipment in their office.

A memorized, standardized message conveyed to every prospect is referred to as a

The office memo read, "Sales representatives from Kansas, Nebraska, Iowa, and Missouri will report directly to the Midwest regional manager." From this information, it would appear the company that issued the memo uses a __________ sales organization for its salesforce.

Selling objectives can be __________ and focus on dollar or unit sales volume, number of new customers added, and profit. Alternatively, they can be __________ and emphasize the number of sales calls and selling expenses.

The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as

Sales activities occurring before, during, and after the sale itself, and which consist of six stages, are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters

Selling objectives can be and focus on dollar or unit sales volume, number of new customers added, and profit. Alternatively, they can be and emphasize the number of sales calls and selling expenses.