Question 1

One of the strengths inherent in the use of the BCG portfolio analysis is the fact that it:

Accepted Answer

A) is remarkably easy to locate an SBU on the BCG matrix. 
B) considers all factors that might impact an SBU's value to an organization. 
C) acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children. 
D) forces firms to assess their SBUs in terms of relative market share and industry growth rate. 
A) is remarkably easy to locate an SBU on the BCG matrix. 
B) considers all factors that might impact an SBU's value to an organization. 
C) acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children. 
D) forces firms to assess their SBUs in terms of relative market share and industry growth rate.

Question 2

Figure: 2-4  
-SBUs found in quadrant "D" (Figure 2-4)would be called

Accepted Answer

A) stars. 
B) question marks. 
C) cash cows. 
D) dogs. 
A) stars. 
B) question marks. 
C) cash cows. 
D) dogs.

Question 3

Bell Canada issued a statement to their shareholders that said: "sales revenue is our focus over the next five years." Shareholders created a petition because they felt their concerns were not being met.The main reason why shareholders were concerned was because Bell Canada implicitly said: "we will ____________"

Accepted Answer

A) increases sales levels and strives for a constant level of profits. 
B) maintains sales levels and strives for maximum profitability. 
C) maintains or increases sales levels even though profitability may not be at the maximum. 
D) decreases sales levels but increases profit margins. 
A) increases sales levels and strives for a constant level of profits. 
B) maintains sales levels and strives for maximum profitability. 
C) maintains or increases sales levels even though profitability may not be at the maximum. 
D) decreases sales levels but increases profit margins.

Question 4

All of the following are often contained in a company's mission statement except:

Accepted Answer

A) customers 
B) markets 
C) technology 
D) beliefs 
A) customers 
B) markets 
C) technology 
D) beliefs

Question 5

The 'Alternative Energy Group' of GE likely has which focus:

Accepted Answer

A) directs overall strategy for the organization. 
B) markets a set of related products to a clearly defined group of customers. 
C) has marketing and other specialized activities. 
D) also has a comparable non-business unit. 
A) directs overall strategy for the organization. 
B) markets a set of related products to a clearly defined group of customers. 
C) has marketing and other specialized activities. 
D) also has a comparable non-business unit.

Question 6

There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's manufacturer is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.This is an example of:

Accepted Answer

A) consumer standards. 
B) perceptual segments 
C) marketing armaments. 
D) points of difference. 
A) consumer standards. 
B) perceptual segments 
C) marketing armaments. 
D) points of difference.

Question 7

Facebook has a stated goal that they provide free,onsite day care for employee's children,and free,healthy lunches for employees.Facebook is concerned with:

Accepted Answer

A) return on investment 
B) market share 
C) employee welfare 
D) sales revenue 
A) return on investment 
B) market share 
C) employee welfare 
D) sales revenue

Question 8

Brittany read on the second page of the stockholder's report for a manufacturer of automobile parts,"Our goal for the next five year period is to double our return on investment." She now knows the company has _____ goals.

Accepted Answer

A) profit 
B) sales revenue 
C) market share 
D) unit sales 
A) profit 
B) sales revenue 
C) market share 
D) unit sales

Question 9

All of the following are critical components of a cohesive marketing program,except:

Accepted Answer

A) product 
B) price. 
C) promotion. 
D) advertising. 
A) product 
B) price. 
C) promotion. 
D) advertising.

Question 10

The Boston Consulting Group's business portfolio analysis model can be used to guide a firm as it tries to change its relative market share (the factor on the horizontal axis).What conscious decisions can management make on the role each SBU should have in the future and how money should be budgeted for its operations?

Accepted Answer

The answer of The Boston Consulting Group's business portfolio analysis...

Question 11

Figure: 2-2  
-In Figure 2-2,section "A" represents the "why" element of visionary organization.This is referred to as

Accepted Answer

A) organizational tactics. 
B) organizational mission. 
C) organizational foundation. 
D) organizational direction. 
A) organizational tactics. 
B) organizational mission. 
C) organizational foundation. 
D) organizational direction.

Question 12

At a recent executive meeting,the marketing manager said: "starting tomorrow,we will Tweet five times a day!" This decision is an example of a(n):

Accepted Answer

A) marketing tactic 
B) marketing strategy 
C) rash decision 
D) un-analyzed decision 
A) marketing tactic 
B) marketing strategy 
C) rash decision 
D) un-analyzed decision

Question 13

Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS→ Bar which has "45 percent less fat than average of the leading chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy.Mars is ____________ in the second stage of the strategic marketing process.

Accepted Answer

A) executing the marketing program 
B) planning the marketing program 
C) designing the marketing organization 
D) determining the marketing strategy 
A) executing the marketing program 
B) planning the marketing program 
C) designing the marketing organization 
D) determining the marketing strategy

Question 14

Taking stock of where an organization has been recently,where it is now,and where it is headed in light of the organization's plans and the external factors and trends affecting it is called the:

Accepted Answer

A) systems analysis. 
B) strategic market planning. 
C) goal setting. 
D) situation analysis. 
A) systems analysis. 
B) strategic market planning. 
C) goal setting. 
D) situation analysis.

Question 15

Which of the following is NOT one of Canadian Tire's core businesses?

Accepted Answer

A) Canadian Tire Retail. 
B) Canadian Tire Travel Services. 
C) PartSource. 
D) Canadian Tire Financial Services. 
A) Canadian Tire Retail. 
B) Canadian Tire Travel Services. 
C) PartSource. 
D) Canadian Tire Financial Services.

Question 16

Craig Conway is CEO of a software design company named PeopleSoft,a company that has automated many human resource functions such as tracking vacation time.Conway operates at the _____ level of his organization.

Accepted Answer

A) business unit 
B) functional 
C) corporate 
D) strategic 
A) business unit 
B) functional 
C) corporate 
D) strategic

Question 17

Which of the following statements about quality as a competitive advantage is true?

Accepted Answer

A) The only way to create a competitive advantage is by improving quality. 
B) To be successful, a competitive advantage does not have to be unique. 
C) An innovation can be a source of a competitive advantage. 
D) A company must ignore costs when establishing a competitive advantage. 
A) The only way to create a competitive advantage is by improving quality. 
B) To be successful, a competitive advantage does not have to be unique. 
C) An innovation can be a source of a competitive advantage. 
D) A company must ignore costs when establishing a competitive advantage.

Question 18

In the early months of 2002,strikes throughout Nigeria almost led to the country's financial ruin.For a company trying to do business in Nigeria during those months,the strikes would be an example of a(n):

Accepted Answer

A) strength. 
B) weakness. 
C) threat. 
D) opportunity. 
A) strength. 
B) weakness. 
C) threat. 
D) opportunity.

Question 19

Figure: 2-2  
-In Figure 2-2,section "C" represents the "how" element of visionary organization.This is referred to as

Accepted Answer

A) organizational tactics. 
B) organizational mission. 
C) organizational foundation. 
D) organizational direction. 
A) organizational tactics. 
B) organizational mission. 
C) organizational foundation. 
D) organizational direction.

Question 20

In terms of an organization's vision,railroads may have lost business because they:

Accepted Answer

A) are too slow and cumbersome. 
B) defined their business too narrowly. 
C) defined their business too broadly. 
D) priced their services too high. 
A) are too slow and cumbersome. 
B) defined their business too narrowly. 
C) defined their business too broadly. 
D) priced their services too high.

One of the strengths inherent in the use of the BCG portfolio analysis is the fact that it:

Figure: 2-4 -SBUs found in quadrant "D" (Figure 2-4)would be called

All of the following are often contained in a company's mission statement except:

The 'Alternative Energy Group' of GE likely has which focus:

Facebook has a stated goal that they provide free,onsite day care for employee's children,and free,healthy lunches for employees.Facebook is concerned with:

Brittany read on the second page of the stockholder's report for a manufacturer of automobile parts,"Our goal for the next five year period is to double our return on investment." She now knows the company has _____ goals.

All of the following are critical components of a cohesive marketing program,except:

Figure: 2-2 -In Figure 2-2,section "A" represents the "why" element of visionary organization.This is referred to as

At a recent executive meeting,the marketing manager said: "starting tomorrow,we will Tweet five times a day!" This decision is an example of a(n):

Taking stock of where an organization has been recently,where it is now,and where it is headed in light of the organization's plans and the external factors and trends affecting it is called the:

Which of the following is NOT one of Canadian Tire's core businesses?

Craig Conway is CEO of a software design company named PeopleSoft,a company that has automated many human resource functions such as tracking vacation time.Conway operates at the _____ level of his organization.

Which of the following statements about quality as a competitive advantage is true?

In the early months of 2002,strikes throughout Nigeria almost led to the country's financial ruin.For a company trying to do business in Nigeria during those months,the strikes would be an example of a(n):

Figure: 2-2 -In Figure 2-2,section "C" represents the "how" element of visionary organization.This is referred to as

In terms of an organization's vision,railroads may have lost business because they:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 2: Developing Successful Marketing Strategies

One of the strengths inherent in the use of the BCG portfolio analysis is the fact that it:

Figure: 2-4 -SBUs found in quadrant "D" (Figure 2-4)would be called

All of the following are often contained in a company's mission statement except:

The 'Alternative Energy Group' of GE likely has which focus:

Facebook has a stated goal that they provide free,onsite day care for employee's children,and free,healthy lunches for employees.Facebook is concerned with:

Brittany read on the second page of the stockholder's report for a manufacturer of automobile parts,"Our goal for the next five year period is to double our return on investment." She now knows the company has _____ goals.

All of the following are critical components of a cohesive marketing program,except:

Figure: 2-2 -In Figure 2-2,section "A" represents the "why" element of visionary organization.This is referred to as

At a recent executive meeting,the marketing manager said: "starting tomorrow,we will Tweet five times a day!" This decision is an example of a(n):

Taking stock of where an organization has been recently,where it is now,and where it is headed in light of the organization's plans and the external factors and trends affecting it is called the:

Which of the following is NOT one of Canadian Tire's core businesses?

Craig Conway is CEO of a software design company named PeopleSoft,a company that has automated many human resource functions such as tracking vacation time.Conway operates at the _____ level of his organization.

Which of the following statements about quality as a competitive advantage is true?

In the early months of 2002,strikes throughout Nigeria almost led to the country's financial ruin.For a company trying to do business in Nigeria during those months,the strikes would be an example of a(n):

Figure: 2-2 -In Figure 2-2,section "C" represents the "how" element of visionary organization.This is referred to as

In terms of an organization's vision,railroads may have lost business because they:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters