Question 1

Retailers like Eddie Bauer and The Disney Store that sell at retail stores,through their catalogues,and at their online website are examples of _____ retailers.

Accepted Answer

A) intratype 
B) integrated multichannel 
C) vertically integrated 
D) multimediary 
A) intratype 
B) integrated multichannel 
C) vertically integrated 
D) multimediary

Question 2

According to the retail life cycle with respect to the positions of various current forms of retail outlets,which of the following can be considered to be in the accelerated development stage?

Accepted Answer

A) value-retail centres 
B) convenience stores 
C) warehouse clubs 
D) general stores 
A) value-retail centres 
B) convenience stores 
C) warehouse clubs 
D) general stores

Question 3

Consumers are able to search for,evaluate,and order products through the Internet.This type of shopping occurs through:

Accepted Answer

A) deep discount stores. 
B) power centres. 
C) television home shopping. 
D) online retailing. 
A) deep discount stores. 
B) power centres. 
C) television home shopping. 
D) online retailing.

Question 4

What future changes may be expected in retailing?

Accepted Answer

The answer of What future changes may be expected in...

Question 5

Sport Chek decided to offer a unique in-store experience for consumers.Anyone who was interested in purchasing a specific shoe,they would allow that shoe to be custom made to the individual's foot size and specifications.This was something that could only occur in the store.Sport Check is attempting to address the challenge of:

Accepted Answer

A) individuals ordering the wrong shoe size 
B) showrooming 
C) in-store lethargy 
D) increased presence of Amazon.ca 
A) individuals ordering the wrong shoe size 
B) showrooming 
C) in-store lethargy 
D) increased presence of Amazon.ca

Question 6

Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:

Accepted Answer

A) breadth of line. 
B) intertype competition. 
C) scrambled merchandising. 
D) multi-service merchandising. 
A) breadth of line. 
B) intertype competition. 
C) scrambled merchandising. 
D) multi-service merchandising.

Question 7

List the six store locations,or settings.How has the location of stores changed over the years?

Accepted Answer

The answer of List the six store locations,or settings.How has...

Question 8

List all of the forms of non-store retailing and give an example for each.

Accepted Answer

The answer of List all of the forms of non-store...

Question 9

Many catalogue retailers such as Sharper Image now accept each of the following EXCEPT:

Accepted Answer

A) telephone orders 
B) mail orders 
C) online orders 
D) in-person orders 
A) telephone orders 
B) mail orders 
C) online orders 
D) in-person orders

Question 10

Which of the following is a commonly used method of classifying retail outlets?

Accepted Answer

A) service versus product 
B) form of ownership 
C) proportion of national brands carried 
D) revenue generated 
A) service versus product 
B) form of ownership 
C) proportion of national brands carried 
D) revenue generated

Question 11

Rona,Tim Hortons,and Canadian Tire are all examples of _____________ businesses.

Accepted Answer

A) manufacturing 
B) wholesaling 
C) retailing 
D) facilitating 
A) manufacturing 
B) wholesaling 
C) retailing 
D) facilitating

Question 12

Regional shopping centres are:

Accepted Answer

A) suburban malls of today, containing up to 100 stores with a typical drawing distance of over 5 to 10 miles from the mall. 
B) retail clusters in downtown areas. 
C) retail site locations that typically have one primary store and often about 20 to 40 smaller outlets and that serve a population base of about 100,000. 
D) clusters of stores that serve people who are within a five to ten minute drive and live in a population base under 30,000. 
A) suburban malls of today, containing up to 100 stores with a typical drawing distance of over 5 to 10 miles from the mall. 
B) retail clusters in downtown areas. 
C) retail site locations that typically have one primary store and often about 20 to 40 smaller outlets and that serve a population base of about 100,000. 
D) clusters of stores that serve people who are within a five to ten minute drive and live in a population base under 30,000.

Question 13

All of the following are described as aspects of v-commerce,except:

Accepted Answer

A) some vending machines are integrated with Wi-Fi 
B) vending machines only sell fast-food (chips, pop, chocolate bars, etc.) 
C) vending machines can accept cashless purchases from smartphones 
D) new machines are becoming 'green' 
A) some vending machines are integrated with Wi-Fi 
B) vending machines only sell fast-food (chips, pop, chocolate bars, etc.) 
C) vending machines can accept cashless purchases from smartphones 
D) new machines are becoming 'green'

Question 14

Store layout,colours,lighting,and signage are all considered part of a store's retail:

Accepted Answer

A) atmosphere. 
B) image. 
C) psychological attributes. 
D) antecedent attributes. 
A) atmosphere. 
B) image. 
C) psychological attributes. 
D) antecedent attributes.

Question 15

Direct selling is likely to continue to grow in markets:

Accepted Answer

A) inside Canada. 
B) where convenience is not important. 
C) where there is a lack of effective distribution channels. 
D) in which consumers are knowledgeable shoppers. 
A) inside Canada. 
B) where convenience is not important. 
C) where there is a lack of effective distribution channels. 
D) in which consumers are knowledgeable shoppers.

Question 16

A community shopping centre is a:

Accepted Answer

A) suburban mall containing up to 100 stores that the typical drawing distance is over 5 to 10 miles from the mall.They often contain one or two anchor stores. 
B) cluster of stores in a downtown area. 
C) retail site location that typically has one primary store and often about 20 to 40 smaller outlets and serves a population of consumers who are within a 10 to 20 minute drive. 
D) cluster of stores that serves people who are within a five to ten minute drive and live in a population base under 30,000. 
A) suburban mall containing up to 100 stores that the typical drawing distance is over 5 to 10 miles from the mall.They often contain one or two anchor stores. 
B) cluster of stores in a downtown area. 
C) retail site location that typically has one primary store and often about 20 to 40 smaller outlets and serves a population of consumers who are within a 10 to 20 minute drive. 
D) cluster of stores that serves people who are within a five to ten minute drive and live in a population base under 30,000.

Question 17

During the days before Christmas,a health spa wants to recruit new clients.The owners realize that many people make New Year resolutions and will be looking to become fitter.What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?

Accepted Answer

A) automatic vending 
B) direct mail 
C) television home shopping 
D) online retailing 
A) automatic vending 
B) direct mail 
C) television home shopping 
D) online retailing

Question 18

Hudson's Bay,Walmart,Loblaws,and First Choice Haircutters are all examples of a(n)________.

Accepted Answer

A) independent retailer 
B) corporate chain 
C) contractual system 
D) business franchise 
A) independent retailer 
B) corporate chain 
C) contractual system 
D) business franchise

Question 19

Describe the retail life cycle.

Accepted Answer

The answer of Describe the retail life cycle....

Question 20

Large stores (over 200,000 square feet)which offer a mix of 40 percent food products and 60 percent general merchandise are referred to as:

Accepted Answer

A) Discount wholesalers 
B) Discount retailers 
C) Hypermarkets 
D) Supermarkets 
A) Discount wholesalers 
B) Discount retailers 
C) Hypermarkets 
D) Supermarkets

Retailers like Eddie Bauer and The Disney Store that sell at retail stores,through their catalogues,and at their online website are examples of _____ retailers.

According to the retail life cycle with respect to the positions of various current forms of retail outlets,which of the following can be considered to be in the accelerated development stage?

Consumers are able to search for,evaluate,and order products through the Internet.This type of shopping occurs through:

What future changes may be expected in retailing?

Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:

List the six store locations,or settings.How has the location of stores changed over the years?

List all of the forms of non-store retailing and give an example for each.

Many catalogue retailers such as Sharper Image now accept each of the following EXCEPT:

Which of the following is a commonly used method of classifying retail outlets?

Rona,Tim Hortons,and Canadian Tire are all examples of _____________ businesses.

Regional shopping centres are:

All of the following are described as aspects of v-commerce,except:

Store layout,colours,lighting,and signage are all considered part of a store's retail:

Direct selling is likely to continue to grow in markets:

A community shopping centre is a:

Hudson's Bay,Walmart,Loblaws,and First Choice Haircutters are all examples of a(n)________.

Describe the retail life cycle.

Large stores (over 200,000 square feet)which offer a mix of 40 percent food products and 60 percent general merchandise are referred to as:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 15: Retailing

Retailers like Eddie Bauer and The Disney Store that sell at retail stores,through their catalogues,and at their online website are examples of _____ retailers.

According to the retail life cycle with respect to the positions of various current forms of retail outlets,which of the following can be considered to be in the accelerated development stage?

Consumers are able to search for,evaluate,and order products through the Internet.This type of shopping occurs through:

What future changes may be expected in retailing?

Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:

List the six store locations,or settings.How has the location of stores changed over the years?

List all of the forms of non-store retailing and give an example for each.

Many catalogue retailers such as Sharper Image now accept each of the following EXCEPT:

Which of the following is a commonly used method of classifying retail outlets?

Rona,Tim Hortons,and Canadian Tire are all examples of _____________ businesses.

Regional shopping centres are:

All of the following are described as aspects of v-commerce,except:

Store layout,colours,lighting,and signage are all considered part of a store's retail:

Direct selling is likely to continue to grow in markets:

A community shopping centre is a:

Hudson's Bay,Walmart,Loblaws,and First Choice Haircutters are all examples of a(n)________.

Describe the retail life cycle.

Large stores (over 200,000 square feet)which offer a mix of 40 percent food products and 60 percent general merchandise are referred to as:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters