Exam 20: Using Social Media to Connect With Consumers

What is another term that is sometimes used interchangeably with "social media?"

Figure: 20-1 -Based on the social media identified in Figure 20-1,blogs are

With a limited marketing budget,the AOI team concluded the best way to develop a following was to

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

In classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as

The website that enables users to send and receive messages up to 140 characters long is

Figure: 20-1 -Based on the social media identified in Figure 20-1,the social media site rated highest in self-disclosure but lowest in media richness is

A business hoping to generate large online sales through posting ads on social networking sites,but only pay when an ad actually generates a sale,should use a performance measure of

A blog is __________,whereas a wiki is __________.

A recent study completed of 4,000 Canadians found that _________ are regular social media users.

In a recent analysis,what percentage of "tweets" on Twitter was considered "pointless babble?"

TB Figure: 1 -According to TB Figure 1,the source of information most used by college students in 2009 was

While YouTube and Vimeo both allow users to upload videos,Vimeo focuses on __________ and YouTube focuses on __________.

Web 2.0 is a term that describes

Social media deliberately seek to ensure that the message does not end with an individual receiver.Social media seek to reach __________.

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as

What is one way in which the Internet has changed and brought about the term "Web 2.0?"

In classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as __________,whereas the degree to which a person's thoughts,feelings,likes,and dislikes are made public is referred to as __________.

A publicly accessible personal journal and online forum for an individual or organization is a __________,whereas a website whose online content is created and edited by the ongoing collaboration of end users is a __________.

In 2010,T-Mobile ran a holiday TV ad that featured Chuck Norris tailored to consumers in a single country-the Czech Republic.But it crossed country boundaries to reach Polish and Slovakian consumers.This marketing strategy is considered a(n):