Exam 8: Ethics and Marketing

It is not always easy to determine if someone is being treated with respect in marketing situations. A condition for respect requires that customer consent be not only voluntary, but also ____.

Externalities show that even if both parties to the exchange receive actual benefits from the exchange, other parties external to the exchange might be adversely affected.

The simple situation in which two parties come together and freely agree to an exchange is ethically legitimate only prima facie because:

The _____ ethical tradition would take the two parties' agreement as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

The _____ standard of tort law focuses on the sense of responsibility that involves liability or fault.

Which of the following statements is true about stealth marketing?

General vulnerability occurs when:

Identify the "Four Ps" of marketing.

Consumer vulnerability occurs when:

On the sole basis that someone wants to buy something and someone else is willing to sell it, a transaction is ethically legitimate.

Which of the following is true about strict product liability?

The implied warranty of merchantability holds that in selling a product, a business implicitly offers assurances that the product is reasonably suitable for its purpose.

Which of the following is true about tort law?

Explain the rights-based and the utilitarian perspectives on the situation of an exchange between two parties, coming together freely.

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

The legal doctrine of _____ is ethically controversial because it holds a business accountable for paying damages whether or not it was at fault.

Outline how the "reasonable person" concept can be interpreted in different ways. How can it lead to one interpreting this concept normatively?

Explain the concept of negligence.

A condition for respect requires that consent be not only voluntary, but also informed.