Question 1

Discuss the ethical issues associated with advertising.

Accepted Answer

Advertising provides information for market exchanges and therefore contributes to market efficiency and to overall happiness. Advertising information also contributes to the information necessary for autonomous individuals to make informed choices. But each of these rationales assumes that the information is True and accurate.The principle-based tradition in ethics would have the strongest objections to manipulation. Manipulation is a clear example of disrespect for persons since it bypasses their own rational decision making. Because the evil rests with the intention to use another as a means, even unsuccessful manipulations are guilty of this ethical wrong.The utilitarian tradition would offer a more conditional critique of manipulation, depending on the consequences. There surely can be cases of paternalistic manipulation, in which someone is manipulated for their own good. But even in such cases, unforeseen harms can occur. In general, because most manipulation is done to further the manipulator's own ends at the expense of the manipulated, utilitarians would be inclined to think that manipulation lessens overall happiness.A particularly egregious form of manipulation occurs when vulnerable people are targeted for abuse. Cigarette advertising aimed at children and marketing practices targeted at elderly populations for such goods and services as insurance, nursing homes etc. are examples.

Question 2

While approaching an ethical issue in marketing, the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

Accepted Answer

A) True 
 B)False  False

Question 3

An employer is held liable for damages caused by an accident involving an employee driving the company car on company business. Identify the law underlying this decision.

Accepted Answer

A) The doctrine of caveat emptor 
B) The doctrine of respondent superior 
C) Implied warranty of merchantability 
D) The doctrine of caveat lector 
A) The doctrine of caveat emptor 
B) The doctrine of respondent superior 
C) Implied warranty of merchantability 
D) The doctrine of caveat lector B

Question 4

Identify the practice of promoting a product by misleading consumers about the environmentally beneficial aspects of the product.

Accepted Answer

A) Greenwashing 
B) Redlining 
C) Gentrification 
D) Greenskinning 
A) Greenwashing 
B) Redlining 
C) Gentrification 
D) Greenskinning

Question 5

Explain the contractual standards for product safety.

Accepted Answer

The caveat emptor approach understands m

Question 6

A consumer's consent to purchase a product is not informed if that consumer is:

Accepted Answer

A) unwilling to listen to the product details from the sales person. 
B) injured after using the product and filed a product liability suit. 
C) asked to buy a product without a warranty. 
D) being misled or deceived about the product. 
A) unwilling to listen to the product details from the sales person. 
B) injured after using the product and filed a product liability suit. 
C) asked to buy a product without a warranty. 
D) being misled or deceived about the product.

Question 7

Economist John Kenneth Galbraith claimed that advertising and marketing were creating the very consumer demand that production then aimed to satisfy. Dubbed the "_____," this assertion held that consumer demand relied on what producers had to sell.

Accepted Answer

dependence effect
Explanation: In his 19

Question 8

The _____ tradition offers a conditional critique of manipulation, depending on the consequences.

Accepted Answer

utilitarian
Explanation: The u

Question 9

Explain the utilitarian perspective of manipulation.

Accepted Answer

The utilitarian tradition would offer a

Question 10

When consumers are injured by a product in which no negligence is involved and no one is at fault, the legal doctrine of strict product liability holds manufacturers accountable.

Accepted Answer

A) True 
 B)False

Question 11

While approaching an ethical issue in marketing, the _____ tradition would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

Accepted Answer

utilitarian
Explanation: While approachi

Question 12

Negligence involves the ability to foresee the consequences of our acts.

Accepted Answer

A) True 
 B)False

Question 13

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause. This claim supports the:

Accepted Answer

A) strict product liability standard. 
B) actual foreseeability standard. 
C) reasonable person standard. 
D) consent and informed decision standard. 
A) strict product liability standard. 
B) actual foreseeability standard. 
C) reasonable person standard. 
D) consent and informed decision standard.

Question 14

According to the _____ approach, every purchase involves the informed consent of the buyer and therefore it is assumed to be ethically legitimate.

Accepted Answer

caveat emptor
Explanation: The caveat em

Question 15

Outline the implication of the social contract tradition within business.

Accepted Answer

The social contract tradition in ethics

Question 16

Identify one of the implications of the "dependence effect."

Accepted Answer

A) Unless a seller explicitly warrants a product as safe, buyers are liable for any harm they suffer. 
B) Advertising and marketing create consumer wants that support the entire economy. 
C) The court's ruling on product liability cases is dependent on the extent of manipulation. 
D) By creating consumer wants, advertising and other marketing practices violate consumer autonomy. 
A) Unless a seller explicitly warrants a product as safe, buyers are liable for any harm they suffer. 
B) Advertising and marketing create consumer wants that support the entire economy. 
C) The court's ruling on product liability cases is dependent on the extent of manipulation. 
D) By creating consumer wants, advertising and other marketing practices violate consumer autonomy.

Question 17

Which of the following statements is correct about the implied warranty of merchantability?

Accepted Answer

A) It refers to the caveat emptor approach. 
B) This standard shifts the burden of proof from producers to consumers. 
C) Most courts allow a business to completely disclaim the implied warranty of merchantability. 
D) Many businesses issue a disclaimer of liability, or offer an expressed and limited warranty to limit their liability. 
A) It refers to the caveat emptor approach. 
B) This standard shifts the burden of proof from producers to consumers. 
C) Most courts allow a business to completely disclaim the implied warranty of merchantability. 
D) Many businesses issue a disclaimer of liability, or offer an expressed and limited warranty to limit their liability.

Question 18

Which of the following is an often overlooked aspect of advertising?

Accepted Answer

A) Pricing function 
B) Evaluation function 
C) Educational function 
D) Watchdog function 
A) Pricing function 
B) Evaluation function 
C) Educational function 
D) Watchdog function

Question 19

The condition where lesser consumption leads to unhappiness is termed "affluenza".

Accepted Answer

A) True 
 B)False

Question 20

A business will seek to limit its liability by explicitly disowning any promise or warranty by:

Accepted Answer

A) using the caveat venditor principle. 
B) issuing a disclaimer of liability. 
C) completely disclaiming the implied warranty of merchantability. 
D) denying responsibility for the behavior of its suppliers. 
A) using the caveat venditor principle. 
B) issuing a disclaimer of liability. 
C) completely disclaiming the implied warranty of merchantability. 
D) denying responsibility for the behavior of its suppliers.

Discuss the ethical issues associated with advertising.

While approaching an ethical issue in marketing, the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

An employer is held liable for damages caused by an accident involving an employee driving the company car on company business. Identify the law underlying this decision.

Identify the practice of promoting a product by misleading consumers about the environmentally beneficial aspects of the product.

Explain the contractual standards for product safety.

A consumer's consent to purchase a product is not informed if that consumer is:

Economist John Kenneth Galbraith claimed that advertising and marketing were creating the very consumer demand that production then aimed to satisfy. Dubbed the "_____," this assertion held that consumer demand relied on what producers had to sell.

The _____ tradition offers a conditional critique of manipulation, depending on the consequences.

Explain the utilitarian perspective of manipulation.

When consumers are injured by a product in which no negligence is involved and no one is at fault, the legal doctrine of strict product liability holds manufacturers accountable.

While approaching an ethical issue in marketing, the _____ tradition would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

Negligence involves the ability to foresee the consequences of our acts.

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause. This claim supports the:

According to the _____ approach, every purchase involves the informed consent of the buyer and therefore it is assumed to be ethically legitimate.

Outline the implication of the social contract tradition within business.

Identify one of the implications of the "dependence effect."

Which of the following statements is correct about the implied warranty of merchantability?

Which of the following is an often overlooked aspect of advertising?

The condition where lesser consumption leads to unhappiness is termed "affluenza".

A business will seek to limit its liability by explicitly disowning any promise or warranty by:

Ethics and Business

Ethical Decision Making: Personal and Professional Contexts

Philosophical Ethics and Business

The Corporate Culture-Impact and Implications

Corporate Social Responsibility

Ethical Decision Making: Employer Responsibilities and Employee Rights

Ethical Decision Making: Technology and Privacy in the Workplace

Business and Environmental Sustainability

Ethical Decision Making: Corporate Governance, Accounting, and Finance

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Exam 8: Ethics and Marketing

Discuss the ethical issues associated with advertising.

While approaching an ethical issue in marketing, the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

An employer is held liable for damages caused by an accident involving an employee driving the company car on company business. Identify the law underlying this decision.

Identify the practice of promoting a product by misleading consumers about the environmentally beneficial aspects of the product.

Explain the contractual standards for product safety.

A consumer's consent to purchase a product is not informed if that consumer is:

Economist John Kenneth Galbraith claimed that advertising and marketing were creating the very consumer demand that production then aimed to satisfy. Dubbed the "_____," this assertion held that consumer demand relied on what producers had to sell.

The _____ tradition offers a conditional critique of manipulation, depending on the consequences.

Explain the utilitarian perspective of manipulation.

When consumers are injured by a product in which no negligence is involved and no one is at fault, the legal doctrine of strict product liability holds manufacturers accountable.

While approaching an ethical issue in marketing, the _____ tradition would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

Negligence involves the ability to foresee the consequences of our acts.

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause. This claim supports the:

According to the _____ approach, every purchase involves the informed consent of the buyer and therefore it is assumed to be ethically legitimate.

Outline the implication of the social contract tradition within business.

Identify one of the implications of the "dependence effect."

Which of the following statements is correct about the implied warranty of merchantability?

Which of the following is an often overlooked aspect of advertising?

The condition where lesser consumption leads to unhappiness is termed "affluenza".

A business will seek to limit its liability by explicitly disowning any promise or warranty by:

Ethics and Business

Ethical Decision Making: Personal and Professional Contexts

Philosophical Ethics and Business

The Corporate Culture-Impact and Implications

Corporate Social Responsibility

Ethical Decision Making: Employer Responsibilities and Employee Rights

Ethical Decision Making: Technology and Privacy in the Workplace

Business and Environmental Sustainability

Ethical Decision Making: Corporate Governance, Accounting, and Finance

Filters