Question 1

Summarize the three issues pertaining to marketing ethically.

Accepted Answer

It will be helpful to keep three concern

Question 2

In a strict liability case, if it can be proved that a business was as careful as possible about its product or service, it is not held liable for the harm that results from its use.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an example of consumer vulnerability?

Accepted Answer

A) Elderly people susceptible to expensive health care bills 
B) Poor people susceptible to bankruptcy 
C) Children susceptible to any bright, attractive items of no practical value 
D) Single women walking alone at night susceptible to sexual assault 
A) Elderly people susceptible to expensive health care bills 
B) Poor people susceptible to bankruptcy 
C) Children susceptible to any bright, attractive items of no practical value 
D) Single women walking alone at night susceptible to sexual assault

Question 4

List out all the factors considered and the decisions made in the process of marketing.

Accepted Answer

Even before a product is created, a prod

Question 5

The utilitarian tradition in ethics would have the strongest objections to manipulation.

Accepted Answer

A) True 
 B)False

Question 6

Consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange.

Accepted Answer

A) True 
 B)False

Question 7

In selling a product, a business offers tacit assurances that the product is reasonably suitable for its purpose. The law refers to this as the:

Accepted Answer

A) doctrine of caveat emptor. 
B) implied warranty of merchantability. 
C) doctrine of caveat lector. 
D) implied warranty of productivity. 
A) doctrine of caveat emptor. 
B) implied warranty of merchantability. 
C) doctrine of caveat lector. 
D) implied warranty of productivity.

Question 8

Outline the duties under a contract model, and the ethical perspective that underlies tort law.

Accepted Answer

Under a contract model, the only duties

Question 9

Which of the following statements is true about manipulation?

Accepted Answer

A) It involves total control of direction or management. 
B) A person cannot manipulate someone without deception. 
C) It implies guiding people's behavior with their conscious understanding. 
D) To manipulate something is to guide or direct its behavior. 
A) It involves total control of direction or management. 
B) A person cannot manipulate someone without deception. 
C) It implies guiding people's behavior with their conscious understanding. 
D) To manipulate something is to guide or direct its behavior.

Question 10

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

Accepted Answer

A) the degree to which individuals freely participate in an exchange. 
B) the degree to which the transaction provided actual as opposed to merely apparent benefits. 
C) about other values that are affected by the exchange. 
D) about the personal characters of the parties that are involved in the exchange. 
A) the degree to which individuals freely participate in an exchange. 
B) the degree to which the transaction provided actual as opposed to merely apparent benefits. 
C) about other values that are affected by the exchange. 
D) about the personal characters of the parties that are involved in the exchange.

Question 11

UniCo-a multinational corporation that specializes in designing, developing, and selling consumer electronics-outsources manufacturing products to a third-world country company. Human rights activists have criticized UniCo for operating inhumane sweatshops at the manufacturing plants to gain profits. Although UniCo. is not directly liable to the labor exploitation, it threatens to pull out its business from the contracted company if the laborers are not provided with dignified wages and good working conditions. Which of the following responsibilities did the company fulfill in this scenario?

Accepted Answer

A) Caveat emptor 
B) Implied merchantability 
C) Respondent superior 
D) Strict liability 
A) Caveat emptor 
B) Implied merchantability 
C) Respondent superior 
D) Strict liability

Question 12

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign. This type of campaign is called:

Accepted Answer

A) imminent marketing. 
B) word-of-mouth marketing. 
C) network marketing. 
D) undercover marketing. 
A) imminent marketing. 
B) word-of-mouth marketing. 
C) network marketing. 
D) undercover marketing.

Question 13

Which of the following ethical traditions would have the strongest objections to manipulation?

Accepted Answer

A) Economic 
B) Virtue-based 
C) Principle-based 
D) Utilitarian 
A) Economic 
B) Virtue-based 
C) Principle-based 
D) Utilitarian

Question 14

The legal doctrine of strict liability is ethically controversial because:

Accepted Answer

A) it assumes informed consent of the buyer and therefore it is assumed to be ethically legitimate. 
B) it allows consumers to assume that products are safe for use. 
C) it holds that consumer demand depends upon what producers sell. 
D) it holds a business accountable for paying damages whether or not it was at fault. 
A) it assumes informed consent of the buyer and therefore it is assumed to be ethically legitimate. 
B) it allows consumers to assume that products are safe for use. 
C) it holds that consumer demand depends upon what producers sell. 
D) it holds a business accountable for paying damages whether or not it was at fault.

Question 15

The 'Four Ps' of marketing include product, price, promotion, and placement.

Accepted Answer

A) True 
 B)False

Question 16

Describe the ethical manifestations associated with a contractual standard of product safety.

Accepted Answer

Even the simple model of a contractual m

Question 17

The _____ ethical tradition would see a simple situation of an agreement for an exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

Accepted Answer

A) role-based 
B) rights-based 
C) rules-based 
D) strategy-based 
A) role-based 
B) rights-based 
C) rules-based 
D) strategy-based

Question 18

Which of the following refers to the growing marketing practice of taking back one's products after their useful life?

Accepted Answer

A) Reintermediation 
B) Reverse channels 
C) Disintermediation 
D) Forward integration 
A) Reintermediation 
B) Reverse channels 
C) Disintermediation 
D) Forward integration

Question 19

The _____ standard implies that unthoughtful people cannot be negligent, since one escapes liability by not actually thinking about the consequences of one's act.

Accepted Answer

actual foreseeability
Explanation: The a

Question 20

The implied warranty of merchantability shifts the burden of proof from:

Accepted Answer

A) producers to consumers. 
B) producers to suppliers. 
C) consumers to producers. 
D) suppliers to consumers. 
A) producers to consumers. 
B) producers to suppliers. 
C) consumers to producers. 
D) suppliers to consumers.

Summarize the three issues pertaining to marketing ethically.

In a strict liability case, if it can be proved that a business was as careful as possible about its product or service, it is not held liable for the harm that results from its use.

Which of the following is an example of consumer vulnerability?

List out all the factors considered and the decisions made in the process of marketing.

The utilitarian tradition in ethics would have the strongest objections to manipulation.

Consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange.

In selling a product, a business offers tacit assurances that the product is reasonably suitable for its purpose. The law refers to this as the:

Outline the duties under a contract model, and the ethical perspective that underlies tort law.

Which of the following statements is true about manipulation?

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign. This type of campaign is called:

Which of the following ethical traditions would have the strongest objections to manipulation?

The legal doctrine of strict liability is ethically controversial because:

The 'Four Ps' of marketing include product, price, promotion, and placement.

Describe the ethical manifestations associated with a contractual standard of product safety.

The _____ ethical tradition would see a simple situation of an agreement for an exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

Which of the following refers to the growing marketing practice of taking back one's products after their useful life?

The _____ standard implies that unthoughtful people cannot be negligent, since one escapes liability by not actually thinking about the consequences of one's act.

The implied warranty of merchantability shifts the burden of proof from:

Ethics and Business

Ethical Decision Making: Personal and Professional Contexts

Philosophical Ethics and Business

The Corporate Culture-Impact and Implications

Corporate Social Responsibility

Ethical Decision Making: Employer Responsibilities and Employee Rights

Ethical Decision Making: Technology and Privacy in the Workplace

Business and Environmental Sustainability

Ethical Decision Making: Corporate Governance, Accounting, and Finance

Filters

Exam 8: Ethics and Marketing

Summarize the three issues pertaining to marketing ethically.

In a strict liability case, if it can be proved that a business was as careful as possible about its product or service, it is not held liable for the harm that results from its use.

Which of the following is an example of consumer vulnerability?

List out all the factors considered and the decisions made in the process of marketing.

The utilitarian tradition in ethics would have the strongest objections to manipulation.

Consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange.

In selling a product, a business offers tacit assurances that the product is reasonably suitable for its purpose. The law refers to this as the:

Outline the duties under a contract model, and the ethical perspective that underlies tort law.

Which of the following statements is true about manipulation?

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign. This type of campaign is called:

Which of the following ethical traditions would have the strongest objections to manipulation?

The legal doctrine of strict liability is ethically controversial because:

The 'Four Ps' of marketing include product, price, promotion, and placement.

Describe the ethical manifestations associated with a contractual standard of product safety.

The _____ ethical tradition would see a simple situation of an agreement for an exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

Which of the following refers to the growing marketing practice of taking back one's products after their useful life?

The _____ standard implies that unthoughtful people cannot be negligent, since one escapes liability by not actually thinking about the consequences of one's act.

The implied warranty of merchantability shifts the burden of proof from:

Ethics and Business

Ethical Decision Making: Personal and Professional Contexts

Philosophical Ethics and Business

The Corporate Culture-Impact and Implications

Corporate Social Responsibility

Ethical Decision Making: Employer Responsibilities and Employee Rights

Ethical Decision Making: Technology and Privacy in the Workplace

Business and Environmental Sustainability

Ethical Decision Making: Corporate Governance, Accounting, and Finance

Filters