Question 1

Because of strong competition during a product's decline stage,the price of the product often falls.

Accepted Answer

A) True 
 B)False

Question 2

Innovative firms often identify better approaches for producing products.

Accepted Answer

A) True 
 B)False

Question 3

Customizing M&Ms with your own message is an example of what?

Accepted Answer

A) Experience marketing 
B) Mass customization 
C) Computer-aided design 
D) Virtual reality 
E) Rapid prototyping 
A) Experience marketing 
B) Mass customization 
C) Computer-aided design 
D) Virtual reality 
E) Rapid prototyping

Question 4

From a strategic perspective,mass customization is a differentiation strategy.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following terms describes a new product development process?

Accepted Answer

A) Customer requests,order receipt,order shipment 
B) Opportunity identification,design,testing,introduction,profit management 
C) Identify needs,identify possible solutions,market segmentation,capitalize on product 
D) Market research,market identification,market introduction,market penetration 
E) Pure research,product creation,marketing blitz,product refinement 
A) Customer requests,order receipt,order shipment 
B) Opportunity identification,design,testing,introduction,profit management 
C) Identify needs,identify possible solutions,market segmentation,capitalize on product 
D) Market research,market identification,market introduction,market penetration 
E) Pure research,product creation,marketing blitz,product refinement

Question 6

Many times when an established company ignores disruptive innovation,the result is

Accepted Answer

A) The innovation goes away. 
B) The innovation is adopted by a small niche. 
C) The established company suffers loss of market share. 
D) The government supports innovation. 
E) The established company eventually creates a substitute. 
A) The innovation goes away. 
B) The innovation is adopted by a small niche. 
C) The established company suffers loss of market share. 
D) The government supports innovation. 
E) The established company eventually creates a substitute.

Question 7

An example of this term is when Kellogg's introduces Frosted Flakes Gold and Frosted Flakes low sugar to the Frosted Flakes line.

Accepted Answer

A) Radical innovation 
B) Continuous innovation 
C) Disruptive innovation 
D) Mandatory innovation 
E) Strategic innovation 
A) Radical innovation 
B) Continuous innovation 
C) Disruptive innovation 
D) Mandatory innovation 
E) Strategic innovation

Question 8

When parts have a similar shape or similar manufacturing process,which term describes the approach that might be appropriate?

Accepted Answer

A) Computer-aided manufacturing 
B) Batch manufacturing 
C) Group technology 
D) Reverse engineering 
E) Concurrent engineering 
A) Computer-aided manufacturing 
B) Batch manufacturing 
C) Group technology 
D) Reverse engineering 
E) Concurrent engineering

Question 9

Which of the following describes the dismantling of a competitor's product to improve a company's products?

Accepted Answer

A) Concurrent engineering 
B) Product platforms 
C) Cellular manufacturing 
D) Reverse engineering 
E) Product expansion marketing 
A) Concurrent engineering 
B) Product platforms 
C) Cellular manufacturing 
D) Reverse engineering 
E) Product expansion marketing

Question 10

Which of the following statements most accurately describes the design process?

Accepted Answer

A) Having design and operations personnel working independently speeds up the design process. 
B) Concurrent engineering is generally a more effective design method than other techniques. 
C) Following a set design process will ensure success. 
D) Concurrent engineering is the traditional method for product design. 
E) Technology is not very useful in speeding up the design process. 
A) Having design and operations personnel working independently speeds up the design process. 
B) Concurrent engineering is generally a more effective design method than other techniques. 
C) Following a set design process will ensure success. 
D) Concurrent engineering is the traditional method for product design. 
E) Technology is not very useful in speeding up the design process.

Question 11

A successful new product development process generally requires participation and input from multifunctional teams including members from marketing,engineering,and operations.

Accepted Answer

A) True 
 B)False

Question 12

Competitive pressures generally are reduced as additional companies start offering competing products.

Accepted Answer

A) True 
 B)False

Question 13

New products often provide the opportunity for enhanced sales as the demand for older products decreases over time.

Accepted Answer

A) True 
 B)False

Question 14

Using a popular product like Tylenol to provide a basis for introducing additional products,like Tylenol for Children or Extra-Strength Tylenol,is described by which of the following terms?

Accepted Answer

A) Concurrent engineering 
B) Product platforms 
C) Cellular manufacturing 
D) Reverse engineering 
E) Product expansion marketing 
A) Concurrent engineering 
B) Product platforms 
C) Cellular manufacturing 
D) Reverse engineering 
E) Product expansion marketing

Question 15

Which term describes a structured approach for integrating the voice of the customer into the product design process?

Accepted Answer

A) Quality function deployment 
B) The pareto principle 
C) Cross-functional designing 
D) Robust design 
E) Focus groups 
A) Quality function deployment 
B) The pareto principle 
C) Cross-functional designing 
D) Robust design 
E) Focus groups

Because of strong competition during a product's decline stage,the price of the product often falls.

Innovative firms often identify better approaches for producing products.

Customizing M&Ms with your own message is an example of what?

From a strategic perspective,mass customization is a differentiation strategy.

Which of the following terms describes a new product development process?

Many times when an established company ignores disruptive innovation,the result is

An example of this term is when Kellogg's introduces Frosted Flakes Gold and Frosted Flakes low sugar to the Frosted Flakes line.

When parts have a similar shape or similar manufacturing process,which term describes the approach that might be appropriate?

Which of the following describes the dismantling of a competitor's product to improve a company's products?

Which of the following statements most accurately describes the design process?

A successful new product development process generally requires participation and input from multifunctional teams including members from marketing,engineering,and operations.

Competitive pressures generally are reduced as additional companies start offering competing products.

New products often provide the opportunity for enhanced sales as the demand for older products decreases over time.

Using a popular product like Tylenol to provide a basis for introducing additional products,like Tylenol for Children or Extra-Strength Tylenol,is described by which of the following terms?

Which term describes a structured approach for integrating the voice of the customer into the product design process?

Operations and Supply Chain Strategy

Quality Management

Process Design and Analysis

Forecasting

Independent Demand Inventory

Dependent Demand Inventory

Project Management

Optimization and Simulation Modeling

Capacity Planning

Quality Improvement Methods

Lean Enterprise

Technology and Integrated Supply Management

Global Supply Chain and Service Integration

Filters

Exam 3: New Product Development

Because of strong competition during a product's decline stage,the price of the product often falls.

Innovative firms often identify better approaches for producing products.

Customizing M&Ms with your own message is an example of what?

From a strategic perspective,mass customization is a differentiation strategy.

Which of the following terms describes a new product development process?

Many times when an established company ignores disruptive innovation,the result is

An example of this term is when Kellogg's introduces Frosted Flakes Gold and Frosted Flakes low sugar to the Frosted Flakes line.

When parts have a similar shape or similar manufacturing process,which term describes the approach that might be appropriate?

Which of the following describes the dismantling of a competitor's product to improve a company's products?

Which of the following statements most accurately describes the design process?

A successful new product development process generally requires participation and input from multifunctional teams including members from marketing,engineering,and operations.

Competitive pressures generally are reduced as additional companies start offering competing products.

New products often provide the opportunity for enhanced sales as the demand for older products decreases over time.

Using a popular product like Tylenol to provide a basis for introducing additional products,like Tylenol for Children or Extra-Strength Tylenol,is described by which of the following terms?

Which term describes a structured approach for integrating the voice of the customer into the product design process?

Operations and Supply Chain Strategy

Quality Management

Process Design and Analysis

Forecasting

Independent Demand Inventory

Dependent Demand Inventory

Project Management

Optimization and Simulation Modeling

Capacity Planning

Quality Improvement Methods

Lean Enterprise

Technology and Integrated Supply Management

Global Supply Chain and Service Integration

Filters