Question 1

What generates revenue each time a website visitor is converted to a customer?

Accepted Answer

A) Pay-per-click 
B) Pay-per-call 
C) Pay-per-conversion 
D) All of these 
A) Pay-per-click 
B) Pay-per-call 
C) Pay-per-conversion 
D) All of these

Question 2

Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.

Accepted Answer

A) IMing 
B) Web browsing 
C) Email 
D) Podcasting 
A) IMing 
B) Web browsing 
C) Email 
D) Podcasting

Question 3

What is another name for an eshop?

Accepted Answer

A) C2C 
B) Estore or etailer 
C) Ecustomer 
D) Econsumer 
A) C2C 
B) Estore or etailer 
C) Ecustomer 
D) Econsumer

Question 4

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following represents a brick-and-mortar business?

Accepted Answer

A) The Gap 
B) Amazon 
C) Google 
D) T.J.Maxx 
A) The Gap 
B) Amazon 
C) Google 
D) T.J.Maxx

Question 6

Which of the following represents the primary ebusiness revenue models?

Accepted Answer

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing. 
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers. 
C) B2B, B2C, C2C, C2B. 
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees. 
A) Email, instant messaging, podcasting, content management systems, and video and web conferencing. 
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers. 
C) B2B, B2C, C2C, C2B. 
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 7

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

Accepted Answer

A) URL 
B) CMS 
C) Open system 
D) Open source 
A) URL 
B) CMS 
C) Open system 
D) Open source

Question 8

Compare the four categories of ebusiness models.

Accepted Answer

Business-to-business (B2B) applies to bu

Question 9

Describe the six ebusiness tools for connecting and communicating.

Accepted Answer

As firms began to move online, more MIS

Question 10

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Accepted Answer

A) True 
 B)False

Question 11

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Accepted Answer

A) True 
 B)False

Question 12

Which type of ebusiness model is Amazon using?

Accepted Answer

A) Pure-play 
B) Brick-and-mortar 
C) Click-and-mortar 
D) Content provider 
A) Pure-play 
B) Brick-and-mortar 
C) Click-and-mortar 
D) Content provider

Question 13

What is a pure-play business?

Accepted Answer

A) A business that operates only on the Internet without a physical store. 
B) A business that sells products only in a physical store. 
C) A business that sells services only in a physical store. 
D) All of these. 
A) A business that operates only on the Internet without a physical store. 
B) A business that sells products only in a physical store. 
C) A business that sells services only in a physical store. 
D) All of these.

Question 14

Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?

Accepted Answer

A) The physical separation of buyer and seller 
B) Adhering to taxation rules 
C) Identifying limited market segments 
D) All of these 
A) The physical separation of buyer and seller 
B) Adhering to taxation rules 
C) Identifying limited market segments 
D) All of these

Question 15

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

A) True 
 B)False

Question 16

Real-time communication occurs when a system updates information at the same rate it receives it.

Accepted Answer

A) True 
 B)False

Question 17

What is the difference between a B2C and a C2B?

Accepted Answer

A) B2C focuses on companies as customers and C2B focuses on consumers as customers. 
B) B2C focuses on collaboration and C2B focuses on consumers. 
C) B2C focuses on business to consumers and C2B focuses on consumers to business. 
D) B2C focuses on consumers as customers and C2B focuses on companies as customers. 
A) B2C focuses on companies as customers and C2B focuses on consumers as customers. 
B) B2C focuses on collaboration and C2B focuses on consumers. 
C) B2C focuses on business to consumers and C2B focuses on consumers to business. 
D) B2C focuses on consumers as customers and C2B focuses on companies as customers.

Question 18

Transaction brokers process online sales transactions.

Accepted Answer

A) True 
 B)False

Question 19

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Accepted Answer

A) True 
 B)False

Question 20

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

A) True 
 B)False

Exam 14: E-business

What generates revenue each time a website visitor is converted to a customer?

Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.

What is another name for an eshop?

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Which of the following represents a brick-and-mortar business?

Which of the following represents the primary ebusiness revenue models?

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

Compare the four categories of ebusiness models.

Describe the six ebusiness tools for connecting and communicating.

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Which type of ebusiness model is Amazon using?

What is a pure-play business?

Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Real-time communication occurs when a system updates information at the same rate it receives it.

What is the difference between a B2C and a C2B?

Transaction brokers process online sales transactions.

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Information Databases

Accessing Organizational Information Data Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organization Decision Making

Extending the Organization Supply Chain Management

Building a Customer-Centric Organization Customer Relationship Management

Integrating the Organization From End to End Enterprise Resource Planning

Creating Innovative Organizations

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Developing Software to Streamline Operations

Methodologies for Supporting Agile Organizations

Managing Organizational Projects

B: Extension: A Business Basics

B: Extension: A Business Process

B: Extension: A Hardware and Software Basics

B: Extension: A Mis Infrastructures

B: Extension: A Networks and Telecommunications

B: Extension: A Information Security

B: Extension: A Ethics

B: Extension: A Operations Management

B: Extension: A Sustainable Mis Infrastructures

B: Extension: A Business Intelligence

B: Extension: A Global Information Systems

B: Extension: A Global Trends

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