Exam 15: Two Routes to Persuasion

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

The _______ effect occurs when we remember the message but forget the reason for discounting it.

when does resistance to attitude change peak?

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

We are more likely to be persuaded by the _______ route to persuasion when we are distracted or busy.

Sally is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to consult a magazine devoted to reviewing the quality of home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Who is the most responsive to rational appeals?

The _______ route to persuasion occurs when interested people focus on arguments.

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

According to Myers,advertisers for computers tend to adopt marketing strategies that use the ____ route to persuasion.

Researchers found that California high school students did not change their attitudes in response to a talk entitled "Why Teenagers Should Not Be Allowed to Drive" if they

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Lately you have noticed that your favorite athlete is on your cereal box,highway billboards for sports beverages,and television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?