Exam 15: Two Routes to Persuasion

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

When people are in a good mood they

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Fear-arousing messages are most effective when they

Fear-arousing messages work best when they

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

found that voting preferences in the United States could be reasonably predicted from voters'

Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

What is the effect of a fear-arousing communication?

_______ is defined as having qualities that appeal to an audience.