Question 1

Small businesses use the internet to reduce marketing costs.

Accepted Answer

A) True 
 B)False

Question 2

The selection of a domain name is extremely important. Explain.

Accepted Answer

This is the name that the company will b

Question 3

The introduction of a B2C ecommerce website by a manufacturing company requires a complete change in the fulfillment and shipping area of the firm. These changes may lead to employee dissatisfaction and result in poor performance in the traditional and new market or both. These changes would be categorized as:

Accepted Answer

A)  organizational challenges 
B)  financial challenges 
C)  operational challenges 
D)  technological challenges 
E)  personnel challenges 
A)  organizational challenges 
B)  financial challenges 
C)  operational challenges 
D)  technological challenges 
E)  personnel challenges

Question 4

The banks' response to the pressure from small businesses and other lobby groups has since led to major improvements in merchant accounts which allow internet transactions with little or no required holding amounts.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following would be considered an opportunity for ecommerce in small businesses?

Accepted Answer

A)  access to new markets 
B)  bricks and mortar operations are no longer required 
C)  more valuable data is generated 
D)  a 1-800 number is no longer necessary 
E)  all of the above 
A)  access to new markets 
B)  bricks and mortar operations are no longer required 
C)  more valuable data is generated 
D)  a 1-800 number is no longer necessary 
E)  all of the above

Question 6

Small businesses can connect to the internet through ________.

Accepted Answer

A)  ADSL 
B)  cable 
C)  dial-up 
D)  satellite 
E)  all of the above 
A)  ADSL 
B)  cable 
C)  dial-up 
D)  satellite 
E)  all of the above

Question 7

Businesses must consider which of the following when implementing a website?

Accepted Answer

A)  outsourcing 
B)  website hosting 
C)  transaction processing 
D)  security 
E)  all of the above 
A)  outsourcing 
B)  website hosting 
C)  transaction processing 
D)  security 
E)  all of the above

Question 8

Trading exchanges are an important medium that small businesses can use to have their products listed along with those of small and large competitors.

Accepted Answer

A) True 
 B)False

Question 9

A switch in web hosting is as easy as switching the ISP that provides access to the internet.

Accepted Answer

A) True 
 B)False

Question 10

In developing an online selling strategy small ebusinesses must build an online presence. This should be done as follows:

Accepted Answer

A)  hire a consultant, register a few websites, list contact information 
B)  decide on a strategy, build/outsource a site, market and evaluate 
C)  copy an existing site of a competitor and make modifications 
D)  build a website, get a 1-800 number and close the bricks store 
E)  none of the above 
A)  hire a consultant, register a few websites, list contact information 
B)  decide on a strategy, build/outsource a site, market and evaluate 
C)  copy an existing site of a competitor and make modifications 
D)  build a website, get a 1-800 number and close the bricks store 
E)  none of the above

Question 11

The difficulty often experienced by small business in going into ecommerce is primarily:

Accepted Answer

A)  the result of not having enough money. 
B)  the result of not having a programmer. 
C)  the lack of computing power in the firm. 
D)  the lack of a proper strategy. 
E)  none of the above 
A)  the result of not having enough money. 
B)  the result of not having a programmer. 
C)  the lack of computing power in the firm. 
D)  the lack of a proper strategy. 
E)  none of the above

Question 12

One factor that makes the internet so valuable to small businesses is:

Accepted Answer

A)  it provides a free channel for marketing products. 
B)  every online business makes great profits. 
C)  it can enable 24/7 customer support. 
D)  the public feels security of on line credit transactions. 
E)  increased human contact. 
A)  it provides a free channel for marketing products. 
B)  every online business makes great profits. 
C)  it can enable 24/7 customer support. 
D)  the public feels security of on line credit transactions. 
E)  increased human contact.

Question 13

A small business that has limited technological experience internally should consider the following:

Accepted Answer

A)  avoiding ecommerce at all costs 
B)  hiring an expert programmer 
C)  developing an estrategy and selectively outsourcing 
D)  ensuring that all systems are electronic before proceeding 
E)  developing a brochure website 
A)  avoiding ecommerce at all costs 
B)  hiring an expert programmer 
C)  developing an estrategy and selectively outsourcing 
D)  ensuring that all systems are electronic before proceeding 
E)  developing a brochure website

Question 14

What does ADSL (a form of internet connection) stand for?

Accepted Answer

A)  American Digital System Line 
B)  Available Digital Super Line 
C)  Asymmetrical Digital Subscriber Line 
D)  Assimilation Digital System Language 
E)  none of the above 
A)  American Digital System Line 
B)  Available Digital Super Line 
C)  Asymmetrical Digital Subscriber Line 
D)  Assimilation Digital System Language 
E)  none of the above

Question 15

Emailing press releases to the media, getting their message out on social networking sites, and including testimonials from well-known community members on a company website are all examples of using the internet for improving ________.

Accepted Answer

A)  public relations 
B)  customer relationship management 
C)  market intelligence 
D)  employee retention and morale 
E)  media campaigns 
A)  public relations 
B)  customer relationship management 
C)  market intelligence 
D)  employee retention and morale 
E)  media campaigns

Question 16

The shift of larger firms from B2C to B2B as a result of the dot-com bubble may provide an opportunity for small Canadian businesses to retail their goods on the internet.

Accepted Answer

A) True 
 B)False

Question 17

Small businesses usually require a _____ account to be able to accept credit card payments online:

Accepted Answer

A)  discount 
B)  holdback 
C)  merchant 
D)  bank 
E)  chequing 
A)  discount 
B)  holdback 
C)  merchant 
D)  bank 
E)  chequing

Question 18

The concept of outsourcing in the small business environment is ________.

Accepted Answer

A)  favourable 
B)  unfavourable 
C)  very safe 
D)  cheap 
E)  high risk 
A)  favourable 
B)  unfavourable 
C)  very safe 
D)  cheap 
E)  high risk

Question 19

Which of following is a marketing aspect of the internet?

Accepted Answer

A)  access to new markets 
B)  less need for customer service 
C)  internet marketing makes "traditional" marketing obsolete 
D)  increased marketing costs 
E)  all of the above 
A)  access to new markets 
B)  less need for customer service 
C)  internet marketing makes "traditional" marketing obsolete 
D)  increased marketing costs 
E)  all of the above

Question 20

The growth of the B2C market in Canada had been ________ than anticipated.

Accepted Answer

A)  better 
B)  more efficient 
C)  more profitable 
D)  faster 
E)  slower 
A)  better 
B)  more efficient 
C)  more profitable 
D)  faster 
E)  slower

Small businesses use the internet to reduce marketing costs.

The selection of a domain name is extremely important. Explain.

The banks' response to the pressure from small businesses and other lobby groups has since led to major improvements in merchant accounts which allow internet transactions with little or no required holding amounts.

Which of the following would be considered an opportunity for ecommerce in small businesses?

Small businesses can connect to the internet through ________.

Businesses must consider which of the following when implementing a website?

Trading exchanges are an important medium that small businesses can use to have their products listed along with those of small and large competitors.

A switch in web hosting is as easy as switching the ISP that provides access to the internet.

In developing an online selling strategy small ebusinesses must build an online presence. This should be done as follows:

The difficulty often experienced by small business in going into ecommerce is primarily:

One factor that makes the internet so valuable to small businesses is:

A small business that has limited technological experience internally should consider the following:

What does ADSL (a form of internet connection) stand for?

Emailing press releases to the media, getting their message out on social networking sites, and including testimonials from well-known community members on a company website are all examples of using the internet for improving ________.

The shift of larger firms from B2C to B2B as a result of the dot-com bubble may provide an opportunity for small Canadian businesses to retail their goods on the internet.

Small businesses usually require a _____ account to be able to accept credit card payments online:

The concept of outsourcing in the small business environment is ________.

Which of following is a marketing aspect of the internet?

The growth of the B2C market in Canada had been ________ than anticipated.

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

E-marketing and Advertising

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Filters

Exam 14: Ecommerce and Small Business

Small businesses use the internet to reduce marketing costs.

The selection of a domain name is extremely important. Explain.

The banks' response to the pressure from small businesses and other lobby groups has since led to major improvements in merchant accounts which allow internet transactions with little or no required holding amounts.

Which of the following would be considered an opportunity for ecommerce in small businesses?

Small businesses can connect to the internet through ________.

Businesses must consider which of the following when implementing a website?

Trading exchanges are an important medium that small businesses can use to have their products listed along with those of small and large competitors.

A switch in web hosting is as easy as switching the ISP that provides access to the internet.

In developing an online selling strategy small ebusinesses must build an online presence. This should be done as follows:

The difficulty often experienced by small business in going into ecommerce is primarily:

One factor that makes the internet so valuable to small businesses is:

A small business that has limited technological experience internally should consider the following:

What does ADSL (a form of internet connection) stand for?

Emailing press releases to the media, getting their message out on social networking sites, and including testimonials from well-known community members on a company website are all examples of using the internet for improving ________.

The shift of larger firms from B2C to B2B as a result of the dot-com bubble may provide an opportunity for small Canadian businesses to retail their goods on the internet.

Small businesses usually require a _____ account to be able to accept credit card payments online:

The concept of outsourcing in the small business environment is ________.

Which of following is a marketing aspect of the internet?

The growth of the B2C market in Canada had been ________ than anticipated.

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

E-marketing and Advertising

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Filters