Question 1

The emarketing process consists of:

Accepted Answer

A)  strategy creation, implementation, and evaluation. 
B)  strategy creation, analysis, and implementation. 
C)  analysis, evaluation, and implementation 
D)  strategy creation and implementation. 
E)  user registration, targeted advertisements, and online sales. 
A)  strategy creation, implementation, and evaluation. 
B)  strategy creation, analysis, and implementation. 
C)  analysis, evaluation, and implementation 
D)  strategy creation and implementation. 
E)  user registration, targeted advertisements, and online sales. A

Question 2

What is a PEST analysis?

Accepted Answer

A PEST analysis is a market opportunity analysis which considers the political, environmental, social, and technological aspects of the environment in which an ebusiness operates.

Question 3

Emarketing operates independently of Customer Relationship Management (CRM).

Accepted Answer

A) True 
 B)False  False

Question 4

Describe how Google's Gmail service supports its search engine marketing strategy.

Accepted Answer

In exchange for the benefits of using Go

Question 5

Primary data is data that has not been developed specifically for the task at hand but may be useful for decision-making.

Accepted Answer

A) True 
 B)False

Question 6

Using pop-ups is one of the best means of increasing traffic to a website.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following displays an ad-message in a new browser window?

Accepted Answer

A)  flash ads 
B)  interstitials 
C)  superstitials 
D)  GIF ads 
E)  banner ads 
A)  flash ads 
B)  interstitials 
C)  superstitials 
D)  GIF ads 
E)  banner ads

Question 8

What is CPM?

Accepted Answer

A)  cost per thousand impressions 
B)  cost per mailout 
C)  cost per management 
D)  customer per marketing hit 
E)  customer per media 
A)  cost per thousand impressions 
B)  cost per mailout 
C)  cost per management 
D)  customer per marketing hit 
E)  customer per media

Question 9

Mechanisms for recording feedback about ecommerce sites, products, and market participants and sharing such feedback with others is called:

Accepted Answer

A)  ecommerce beneficial rumors. 
B)  ecommerce feedback participation. 
C)  digital ecommerce fraud. 
D)  digitized word of mouth. 
E)  ecommerce digital strategy. 
A)  ecommerce beneficial rumors. 
B)  ecommerce feedback participation. 
C)  digital ecommerce fraud. 
D)  digitized word of mouth. 
E)  ecommerce digital strategy.

Question 10

_____ is one of the earliest and still widely used forms of digital word of mouth, making recommendations to a customer based on what other customers purchased from a particular site.

Accepted Answer

A)  Testimonials 
B)  Emarketing 
C)  Customer reviews 
D)  Collaborative filtering 
E)  Blogging 
A)  Testimonials 
B)  Emarketing 
C)  Customer reviews 
D)  Collaborative filtering 
E)  Blogging

Question 11

Banner advertising is the most dominant form of online advertising.

Accepted Answer

A) True 
 B)False

Question 12

What standard unit is often used to measure costs of banner advertising?

Accepted Answer

Cost per thousand (CPM) impres

Question 13

Site-stickiness is best defined as:

Accepted Answer

A)  the tendency of a website to have errors. 
B)  a website programmed to change the homepage of the user. 
C)  the amount of customer use of a banner advertisement on a site. 
D)  the likelihood that users will stay on a particular website. 
E)  an online marketing site that generates shopping basket sales. 
A)  the tendency of a website to have errors. 
B)  a website programmed to change the homepage of the user. 
C)  the amount of customer use of a banner advertisement on a site. 
D)  the likelihood that users will stay on a particular website. 
E)  an online marketing site that generates shopping basket sales.

Question 14

Which of the following is a popular technology to deliver multimedia-enhanced ads online?

Accepted Answer

A)  XML 
B)  Flash 
C)  MP3 
D)  HTML 
E)  RTF 
A)  XML 
B)  Flash 
C)  MP3 
D)  HTML 
E)  RTF

Question 15

The widespread use of banner ads has led to the development of standard:

Accepted Answer

A)  laws and regulations. 
B)  graphics and technology. 
C)  architecture and rates. 
D)  sizes and pricing. 
E)  sizes and formats. 
A)  laws and regulations. 
B)  graphics and technology. 
C)  architecture and rates. 
D)  sizes and pricing. 
E)  sizes and formats.

Question 16

Joe has been browsing the eBay website for about 30 minutes today. He is expected to continue browsing for more 2 hours as he usually does everyday. This example can be represented by what term?

Accepted Answer

A)  customer forecasting 
B)  online behaviour analysis 
C)  site-stickiness 
D)  stickiness analysis 
E)  customer cryptographic behaviour 
A)  customer forecasting 
B)  online behaviour analysis 
C)  site-stickiness 
D)  stickiness analysis 
E)  customer cryptographic behaviour

Question 17

The process of unsolicited sending of email to individuals in an attempt to gain commercial advantage is known as:

Accepted Answer

A)  market segment. 
B)  permission marketing. 
C)  spam. 
D)  superstitials. 
E)  interstitials. 
A)  market segment. 
B)  permission marketing. 
C)  spam. 
D)  superstitials. 
E)  interstitials.

Question 18

The advertising strategy of taking data from a CRM analysis to provide a customer with a specific advertising focus is known as:

Accepted Answer

A)  market segmentation. 
B)  permission marketing. 
C)  spamming. 
D)  personalization. 
E)  mass marketing. 
A)  market segmentation. 
B)  permission marketing. 
C)  spamming. 
D)  personalization. 
E)  mass marketing.

Question 19

Which of the following statements is correct with respect to email advertising?

Accepted Answer

A)  Customers should opt out. 
B)  Email is similar to direct mail. 
C)  Email marketing is a learning process. 
D)  The key to email marketing is quantity, not customization. 
E)  Email advertising is free. 
A)  Customers should opt out. 
B)  Email is similar to direct mail. 
C)  Email marketing is a learning process. 
D)  The key to email marketing is quantity, not customization. 
E)  Email advertising is free.

Question 20

Data that has not been developed specifically for the task at hand but may be useful for decision making are called:

Accepted Answer

A)  primary data. 
B)  secondary data. 
C)  irrelevant data. 
D)  process data. 
E)  system data. 
A)  primary data. 
B)  secondary data. 
C)  irrelevant data. 
D)  process data. 
E)  system data.

The emarketing process consists of:

What is a PEST analysis?

Emarketing operates independently of Customer Relationship Management (CRM).

Describe how Google's Gmail service supports its search engine marketing strategy.

Primary data is data that has not been developed specifically for the task at hand but may be useful for decision-making.

Using pop-ups is one of the best means of increasing traffic to a website.

Which of the following displays an ad-message in a new browser window?

What is CPM?

Mechanisms for recording feedback about ecommerce sites, products, and market participants and sharing such feedback with others is called:

_____ is one of the earliest and still widely used forms of digital word of mouth, making recommendations to a customer based on what other customers purchased from a particular site.

Banner advertising is the most dominant form of online advertising.

What standard unit is often used to measure costs of banner advertising?

Site-stickiness is best defined as:

Which of the following is a popular technology to deliver multimedia-enhanced ads online?

The widespread use of banner ads has led to the development of standard:

Joe has been browsing the eBay website for about 30 minutes today. He is expected to continue browsing for more 2 hours as he usually does everyday. This example can be represented by what term?

The process of unsolicited sending of email to individuals in an attempt to gain commercial advantage is known as:

The advertising strategy of taking data from a CRM analysis to provide a customer with a specific advertising focus is known as:

Which of the following statements is correct with respect to email advertising?

Data that has not been developed specifically for the task at hand but may be useful for decision making are called:

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters

Exam 11: E-marketing and Advertising

The emarketing process consists of:

What is a PEST analysis?

Emarketing operates independently of Customer Relationship Management (CRM).

Describe how Google's Gmail service supports its search engine marketing strategy.

Primary data is data that has not been developed specifically for the task at hand but may be useful for decision-making.

Using pop-ups is one of the best means of increasing traffic to a website.

Which of the following displays an ad-message in a new browser window?

What is CPM?

Mechanisms for recording feedback about ecommerce sites, products, and market participants and sharing such feedback with others is called:

_____ is one of the earliest and still widely used forms of digital word of mouth, making recommendations to a customer based on what other customers purchased from a particular site.

Banner advertising is the most dominant form of online advertising.

What standard unit is often used to measure costs of banner advertising?

Site-stickiness is best defined as:

Which of the following is a popular technology to deliver multimedia-enhanced ads online?

The widespread use of banner ads has led to the development of standard:

Joe has been browsing the eBay website for about 30 minutes today. He is expected to continue browsing for more 2 hours as he usually does everyday. This example can be represented by what term?

The process of unsolicited sending of email to individuals in an attempt to gain commercial advantage is known as:

The advertising strategy of taking data from a CRM analysis to provide a customer with a specific advertising focus is known as:

Which of the following statements is correct with respect to email advertising?

Data that has not been developed specifically for the task at hand but may be useful for decision making are called:

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters