Question 1

The key concern over personalization in web design is whether the user is truly able to:

Accepted Answer

A)  get the right facts. 
B)  control what they see. 
C)  purchase a product online. 
D)  protect themselves from credit card fraud. 
E)  opt-out at a later date. 
A)  get the right facts. 
B)  control what they see. 
C)  purchase a product online. 
D)  protect themselves from credit card fraud. 
E)  opt-out at a later date.

Question 2

If a user cannot find something on a website with a reasonable amount of clicks, s/he will move on. This refers to the phenomenon of ________.

Accepted Answer

A)  user mobility 
B)  user impatience 
C)  boring sites 
D)  site-stickiness 
E)  the personalization phase 
A)  user mobility 
B)  user impatience 
C)  boring sites 
D)  site-stickiness 
E)  the personalization phase

Question 3

Animated graphic interchange (GIF) format is a file that consists of a series of frames that are shown in a particular sequence.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is an example of secondary data?

Accepted Answer

A)  online news sources 
B)  experiments 
C)  surveys 
D)  focus groups 
E)  proprietary data 
A)  online news sources 
B)  experiments 
C)  surveys 
D)  focus groups 
E)  proprietary data

Question 5

Google AdWords provided by Google.com allows other websites to join and earn commissions of at least 5 percent for click-throughs from Google predesigned banner ads that lead to sales. This is an example of what kind of program?

Accepted Answer

A)  cash click program 
B)  net cash trade program 
C)  affiliate program 
D)  surfing click business 
E)  up-selling program 
A)  cash click program 
B)  net cash trade program 
C)  affiliate program 
D)  surfing click business 
E)  up-selling program

Question 6

Interstitials are:

Accepted Answer

A)  internet advertisement spots that load into a user's browser while the internet connection is idle. 
B)  web-based windows created that pop-up as a user enters an internet site. 
C)  pop-up boxes. 
D)  animated advertisements on web pages. 
E)  also known as sister windows. 
A)  internet advertisement spots that load into a user's browser while the internet connection is idle. 
B)  web-based windows created that pop-up as a user enters an internet site. 
C)  pop-up boxes. 
D)  animated advertisements on web pages. 
E)  also known as sister windows.

Question 7

Primary data includes:

Accepted Answer

A)  surveys. 
B)  click-stream analysis. 
C)  online news sources. 
D)  Statistics Canada data. 
E)  click-through counts. 
A)  surveys. 
B)  click-stream analysis. 
C)  online news sources. 
D)  Statistics Canada data. 
E)  click-through counts.

Question 8

SPAM refers to:

Accepted Answer

A)  a virus on your hard drive. 
B)  unsolicited email sent to individuals. 
C)  a program that clears unwanted data from your computer. 
D)  step by step home page implementation guide. 
E)  targeted marketing online. 
A)  a virus on your hard drive. 
B)  unsolicited email sent to individuals. 
C)  a program that clears unwanted data from your computer. 
D)  step by step home page implementation guide. 
E)  targeted marketing online.

Question 9

Many software downloading sites earn revenues by downloading adware and ________ at the same time as the software or demos.

Accepted Answer

A)  banner ads 
B)  applications 
C)  spyware 
D)  superstitials 
E)  music 
A)  banner ads 
B)  applications 
C)  spyware 
D)  superstitials 
E)  music

Question 10

_____ involves signing up on an ecommerce site under a dummy user ID that is soley used for the purpose of monitoring unwarranted email.

Accepted Answer

A)  Spamming 
B)  Sniffing 
C)  Seeding 
D)  Spying 
E)  Cybersquatting 
A)  Spamming 
B)  Sniffing 
C)  Seeding 
D)  Spying 
E)  Cybersquatting

The key concern over personalization in web design is whether the user is truly able to:

If a user cannot find something on a website with a reasonable amount of clicks, s/he will move on. This refers to the phenomenon of ________.

Animated graphic interchange (GIF) format is a file that consists of a series of frames that are shown in a particular sequence.

Which of the following is an example of secondary data?

Google AdWords provided by Google.com allows other websites to join and earn commissions of at least 5 percent for click-throughs from Google predesigned banner ads that lead to sales. This is an example of what kind of program?

Interstitials are:

Primary data includes:

SPAM refers to:

Many software downloading sites earn revenues by downloading adware and ________ at the same time as the software or demos.

_____ involves signing up on an ecommerce site under a dummy user ID that is soley used for the purpose of monitoring unwarranted email.

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters

Exam 11: E-marketing and Advertising

The key concern over personalization in web design is whether the user is truly able to:

If a user cannot find something on a website with a reasonable amount of clicks, s/he will move on. This refers to the phenomenon of ________.

Animated graphic interchange (GIF) format is a file that consists of a series of frames that are shown in a particular sequence.

Which of the following is an example of secondary data?

Google AdWords provided by Google.com allows other websites to join and earn commissions of at least 5 percent for click-throughs from Google predesigned banner ads that lead to sales. This is an example of what kind of program?

Interstitials are:

Primary data includes:

SPAM refers to:

Many software downloading sites earn revenues by downloading adware and ________ at the same time as the software or demos.

_____ involves signing up on an ecommerce site under a dummy user ID that is soley used for the purpose of monitoring unwarranted email.

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters