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    Exam 11: E-marketing and Advertising
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    If a User Cannot Find Something on a Website with a Reasonable
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If a User Cannot Find Something on a Website with a Reasonable

Question 42

Question 42

Multiple Choice

If a user cannot find something on a website with a reasonable amount of clicks, s/he will move on. This refers to the phenomenon of ________.


A) user mobility
B) user impatience
C) boring sites
D) site-stickiness
E) the personalization phase

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