Question 1

RoboShopper is an example of which of the following?

Accepted Answer

A)  reverse auction 
B)  search agent 
C)  classified 
D)  bounty broker 
E)  auction broker 
A)  reverse auction 
B)  search agent 
C)  classified 
D)  bounty broker 
E)  auction broker B

Question 2

Clickthrough counts do not necessarily result in an accurate count of individual users who use an online banner advertisement because:

Accepted Answer

A)  privacy laws prevent advertisers from tracking users under age 16. 
B)  users can change the settings on their computer to prevent tracking. 
C)  software on the website cannot delineate between individual users. 
D)  there is no reliable way to tabulate clicks on web advertisements. 
E)  a single user could click on a particular banner ad several times. 
A)  privacy laws prevent advertisers from tracking users under age 16. 
B)  users can change the settings on their computer to prevent tracking. 
C)  software on the website cannot delineate between individual users. 
D)  there is no reliable way to tabulate clicks on web advertisements. 
E)  a single user could click on a particular banner ad several times. E

Question 3

Travel reservations (using Expedia) is an example of a C2C model.

Accepted Answer

A) True 
 B)False  False

Question 4

PayPal is a popular third-party transaction broker that operates on the internet to facilitate settlements for purchases. Explain how PayPal works.

Accepted Answer

Paypal facilitates settlements for purch

Question 5

Which of the following are major activities normally included in ebusiness planning?

Accepted Answer

A)  developing a business model 
B)  installing application architecture 
C)  creating a mission 
D)  designing technology architecture 
E)  defining a tactical plan 
A)  developing a business model 
B)  installing application architecture 
C)  creating a mission 
D)  designing technology architecture 
E)  defining a tactical plan

Question 6

There are a large number of brokerage sites that make money by charging a fee for transactions they enable on their site. Which of the following is a type of brokerage site?

Accepted Answer

A)  buyer aggregators 
B)  market makers 
C)  buy/sell fulfillment sites 
D)  booksellers 
E)  none of the above 
A)  buyer aggregators 
B)  market makers 
C)  buy/sell fulfillment sites 
D)  booksellers 
E)  none of the above

Question 7

Which of the following reflects the characteristics of a community model?

Accepted Answer

A)  depends on user loyalty and community identification for its viability 
B)  can present an opportunity for businesses to advertise and to provide a convenient access point to their own site 
C)  sites are usually built with volunteer labour and feature a variety of content from the community 
D)  it is often difficult for community sites to remain current 
E)  all of the above 
A)  depends on user loyalty and community identification for its viability 
B)  can present an opportunity for businesses to advertise and to provide a convenient access point to their own site 
C)  sites are usually built with volunteer labour and feature a variety of content from the community 
D)  it is often difficult for community sites to remain current 
E)  all of the above

Question 8

Traditional business models have usually revolved around a central product or service.

Accepted Answer

A) True 
 B)False

Question 9

Name 3 terms used to describe an etailer that also has a traditional brick-and-mortar presence.

Accepted Answer

"bricks and clicks"

Question 10

The development of a strategic plan for an ebusiness strategy should:

Accepted Answer

A)  be outsourced. 
B)  not be done because documenting strategy is a waste of time. 
C)  be done after the website is designed. 
D)  establish online objectives which align with offline. 
E)  be based upon existing offline business knowledge. 
A)  be outsourced. 
B)  not be done because documenting strategy is a waste of time. 
C)  be done after the website is designed. 
D)  establish online objectives which align with offline. 
E)  be based upon existing offline business knowledge.

Question 11

Business models that are solely or predominantly based on the internet are also called "pure plays."

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is one of the ebusiness models defined in the literature?

Accepted Answer

A)  distributor 
B)  franchise 
C)  infomediary 
D)  direct advertiser 
E)  all of the above 
A)  distributor 
B)  franchise 
C)  infomediary 
D)  direct advertiser 
E)  all of the above

Question 13

In the affiliate model for online business:

Accepted Answer

A)  companies share profits equally amongst all affiliates. 
B)  websites lend credibility to each other through PR but share no revenues. 
C)  no advertising costs are paid unless a customer buys a product. 
D)  the customer pays a fee directly to the affiliate business. 
E)  none of the above 
A)  companies share profits equally amongst all affiliates. 
B)  websites lend credibility to each other through PR but share no revenues. 
C)  no advertising costs are paid unless a customer buys a product. 
D)  the customer pays a fee directly to the affiliate business. 
E)  none of the above

Question 14

List the 5 elements of the Porter Five Forces analysis.

Accepted Answer

1() the barriers to entry in the industr

Question 15

The advertising model can remain viable, even when there is a moderate volume of traffic on the site.

Accepted Answer

A) True 
 B)False

Question 16

An affiliate model can be described by which of the following statements?

Accepted Answer

A)  a good example of this model is a banner and ad exchange 
B)  www.amazon.com is an example of this model 
C)  affiliate programs can be joined through affiliate manager sites 
D)  affiliate manager sites can offer a point of contact for all those interested in exchanging banners. 
E)  all of the above 
A)  a good example of this model is a banner and ad exchange 
B)  www.amazon.com is an example of this model 
C)  affiliate programs can be joined through affiliate manager sites 
D)  affiliate manager sites can offer a point of contact for all those interested in exchanging banners. 
E)  all of the above

Question 17

Advertising is a major area of online revenues and expenses for many companies. Which of the following are issues of concern for advertising?

Accepted Answer

A)  paying for banner ads can be a waste of money 
B)  affiliate programs only work for certain products 
C)  click through counts are not necessarily good payment systems 
D)  email campaigns can have negative effects on image 
E)  all of the above 
A)  paying for banner ads can be a waste of money 
B)  affiliate programs only work for certain products 
C)  click through counts are not necessarily good payment systems 
D)  email campaigns can have negative effects on image 
E)  all of the above

Question 18

ChemConnect is a good example of which of the following?

Accepted Answer

A)  distributor 
B)  buy/sell fulfillment site 
C)  buyer aggregator 
D)  business trading community 
E)  market exchange 
A)  distributor 
B)  buy/sell fulfillment site 
C)  buyer aggregator 
D)  business trading community 
E)  market exchange

Question 19

Intermediaries that gather and coordinate the products and services offered by other intermediaries that specialize in specific areas are called ________.

Accepted Answer

A)  metamediaries 
B)  search agents 
C)  transaction brokers 
D)  auction brokers 
E)  intelligent software agents 
A)  metamediaries 
B)  search agents 
C)  transaction brokers 
D)  auction brokers 
E)  intelligent software agents

Question 20

Which model has business dealings that often involve long term arrangements that are documented in legal contracts?

Accepted Answer

A)  B2E 
B)  C2G 
C)  B2B 
D)  B2G 
E)  C2C 
A)  B2E 
B)  C2G 
C)  B2B 
D)  B2G 
E)  C2C

RoboShopper is an example of which of the following?

Clickthrough counts do not necessarily result in an accurate count of individual users who use an online banner advertisement because:

Travel reservations (using Expedia) is an example of a C2C model.

PayPal is a popular third-party transaction broker that operates on the internet to facilitate settlements for purchases. Explain how PayPal works.

Which of the following are major activities normally included in ebusiness planning?

There are a large number of brokerage sites that make money by charging a fee for transactions they enable on their site. Which of the following is a type of brokerage site?

Which of the following reflects the characteristics of a community model?

Traditional business models have usually revolved around a central product or service.

Name 3 terms used to describe an etailer that also has a traditional brick-and-mortar presence.

The development of a strategic plan for an ebusiness strategy should:

Business models that are solely or predominantly based on the internet are also called "pure plays."

Which of the following is one of the ebusiness models defined in the literature?

In the affiliate model for online business:

List the 5 elements of the Porter Five Forces analysis.

The advertising model can remain viable, even when there is a moderate volume of traffic on the site.

An affiliate model can be described by which of the following statements?

Advertising is a major area of online revenues and expenses for many companies. Which of the following are issues of concern for advertising?

ChemConnect is a good example of which of the following?

Intermediaries that gather and coordinate the products and services offered by other intermediaries that specialize in specific areas are called ________.

Which model has business dealings that often involve long term arrangements that are documented in legal contracts?

Introduction to Ebusiness

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

E-marketing and Advertising

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters

Exam 2: Internet Business Models and Strategies

RoboShopper is an example of which of the following?

Clickthrough counts do not necessarily result in an accurate count of individual users who use an online banner advertisement because:

Travel reservations (using Expedia) is an example of a C2C model.

PayPal is a popular third-party transaction broker that operates on the internet to facilitate settlements for purchases. Explain how PayPal works.

Which of the following are major activities normally included in ebusiness planning?

There are a large number of brokerage sites that make money by charging a fee for transactions they enable on their site. Which of the following is a type of brokerage site?

Which of the following reflects the characteristics of a community model?

Traditional business models have usually revolved around a central product or service.

Name 3 terms used to describe an etailer that also has a traditional brick-and-mortar presence.

The development of a strategic plan for an ebusiness strategy should:

Business models that are solely or predominantly based on the internet are also called "pure plays."

Which of the following is one of the ebusiness models defined in the literature?

In the affiliate model for online business:

List the 5 elements of the Porter Five Forces analysis.

The advertising model can remain viable, even when there is a moderate volume of traffic on the site.

An affiliate model can be described by which of the following statements?

Advertising is a major area of online revenues and expenses for many companies. Which of the following are issues of concern for advertising?

ChemConnect is a good example of which of the following?

Intermediaries that gather and coordinate the products and services offered by other intermediaries that specialize in specific areas are called ________.

Which model has business dealings that often involve long term arrangements that are documented in legal contracts?

Introduction to Ebusiness

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

E-marketing and Advertising

Metrics for Performance Measurement in E-commerce

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters