Exam 2: Strategic Planning in Contemporary Marketing

The marketing mix decisions which are closely regulated and subject to public scrutiny usually relate to a company's _____ strategy.

What is a strategic window? Give an example of a strategic window that exists today.

An international apparel manufacturer changed its pricing strategy as it entered a new market where recessionary trends are being observed.This implies that the _____ factors of the marketing environment led the firm to change its pricing decisions.

Decisions involving transportation,warehousing,inventory control,and order processing relate to the _____ strategy component.

Compared to other organization personnel,more time is devoted to long-range strategic planning by the:

Newsletters,catalogs,and invitations to company-sponsored events are most closely associated with the marketing mix activity of:

Targeting consumers in specific global markets represents a challenge.

The rule of three states that the third major company in an industry has little chance of survival.

According to the BCG matrix,cash cow businesses produce strong cash flows and invest heavily in the unit's own promotions and production capacity.

Fred's Wholesale Club sends emails and catalogs to all members.Additionally,in-store pamphlets promote the benefits of its products.All of these materials are part of the integrated marketing communications intended to send a consistent and unified promotional message.

With increased availability of information,rivalry heats up among competitors who try to differentiate themselves from the crowd.

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:

Middle and supervisory-level managers spend less time as compared to CEOs on planning activities.

The U.S.Sports and Fitness Federation is determining where they should build their permanent training facility.They want it to be located near a populated center but it must also provide ample access to those who don't reside in cities.The federation is engaged in _____ planning.

A company can modify a strategy when its actual performance is not in line with expected results by:

In the planning hierarchy,plans dealing with organization-wide objectives,long-term plans,and the total budget would be classified as _____ plans.

Business strategist Michael E.Porter identified five competitive forces that influence _____ in a model called Porter's Five Forces.

The strategic business unit (SBU)concept is best identified as a:

When a massive fuel hike affected the expenses of users of Cadmia significantly,Flare Inc.introduced automobiles that run on solar energy.The introduction of such automobiles indicates that Flare Inc.:

Matching an external opportunity with an internal weakness produces a situation known as leverage.