Question 1

In terms of the BCG Matrix,which of the following SBUs are characterized by earning only low market shares in low-growth markets?

Accepted Answer

A)  Stars 
B)  Question marks 
C)  Dogs 
D)  Cash cows 
A)  Stars 
B)  Question marks 
C)  Dogs 
D)  Cash cows

Question 2

An example of a threat to a firm discovered by a SWOT analysis might be:

Accepted Answer

A)  the presence of cost advantages due to advanced technology. 
B)  the chance to acquire firms with the needed technology. 
C)  the entry of new competitors in the industry. 
D)  the narrow product line produced by the firm. 
A)  the presence of cost advantages due to advanced technology. 
B)  the chance to acquire firms with the needed technology. 
C)  the entry of new competitors in the industry. 
D)  the narrow product line produced by the firm.

Question 3

Which of the following defines an organization's mission?

Accepted Answer

A)  Process of anticipating future events and conditions 
B)  Companywide program for scaling down the product-lines that are low on profitability 
C)  Essential purpose that differentiates one company from others 
D)  Collection of limited periods during which key requirements of a market and a firm's particular competencies best fit together 
A)  Process of anticipating future events and conditions 
B)  Companywide program for scaling down the product-lines that are low on profitability 
C)  Essential purpose that differentiates one company from others 
D)  Collection of limited periods during which key requirements of a market and a firm's particular competencies best fit together

Question 4

Marketing planning establishes the:

Accepted Answer

A)  resource base provided by the firm's strategy. 
B)  economic impact of additional sales. 
C)  daily and weekly schedules for individual employees. 
D)  basis for any marketing strategy. 
A)  resource base provided by the firm's strategy. 
B)  economic impact of additional sales. 
C)  daily and weekly schedules for individual employees. 
D)  basis for any marketing strategy.

Question 5

Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.

Accepted Answer

A)  consumer 
B)  tactical 
C)  procedural 
D)  operational 
A)  consumer 
B)  tactical 
C)  procedural 
D)  operational

Question 6

List the environmental characteristics that influence strategic decisions.What is the 'rule of three?' Provide an example of this phenomenon.

Accepted Answer

Marketers do not make decisions about ta

Question 7

Strategic planning has a critical impact on a firm's destiny because it provides _____ to its decision makers.

Accepted Answer

A)  customer input 
B)  individual goals 
C)  departmental goals 
D)  long-term direction 
A)  customer input 
B)  individual goals 
C)  departmental goals 
D)  long-term direction

Question 8

A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

Accepted Answer

A) True 
 B)False

Question 9

According to the BCG market share/market growth matrix,the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the:

Accepted Answer

A)  dog. 
B)  question mark. 
C)  cash cow. 
D)  laggard. 
A)  dog. 
B)  question mark. 
C)  cash cow. 
D)  laggard.

Question 10

A company's plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

Accepted Answer

A)  strategic 
B)  long-term 
C)  operational 
D)  tactical 
A)  strategic 
B)  long-term 
C)  operational 
D)  tactical

Question 11

Long-term plans focusing on those organizational objectives that will significantly affect a firm for five or more years are usually referred to as _____ plans.

Accepted Answer

A)  strategic 
B)  marketing 
C)  economic 
D)  tactical 
A)  strategic 
B)  marketing 
C)  economic 
D)  tactical

Question 12

SWOT analysis refers to an examination of a firm that is limited to the variables of its stability,work ethic,organizational structure,and technological expertise.

Accepted Answer

A) True 
 B)False

Question 13

According to the BCG matrix,if a question mark cannot become a star,the firm should pull out of the market and target other markets with greater potential.

Accepted Answer

A) True 
 B)False

Question 14

Promotion is the communications link between sellers and buyers.

Accepted Answer

A) True 
 B)False

Question 15

Limited periods during which the key requirements of a market and the resources and skills of an organization best fit together are called the _____.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 16

_____ command high market shares in low-growth markets.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 17

It can be said that the buying power enjoyed by customers has increased with Internet presence as the Internet provides detailed information that is not easily available elsewhere.

Accepted Answer

A) True 
 B)False

Question 18

Marketers put the marketing strategy into action in order to monitor performance to ensure that objectives are being achieved.

Accepted Answer

A) True 
 B)False

Question 19

How does planning differ at various levels of organizational management?

Accepted Answer

a)Top managers spend greater proportions

Question 20

The chief executive officer (CEO)and vice president of marketing spend a greater proportion of their time on operational planning than do managers at all other organizational levels.

Accepted Answer

A) True 
 B)False

Exam 2: Strategic Planning in Contemporary Marketing

In terms of the BCG Matrix,which of the following SBUs are characterized by earning only low market shares in low-growth markets?

An example of a threat to a firm discovered by a SWOT analysis might be:

Which of the following defines an organization's mission?

Marketing planning establishes the:

Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.

List the environmental characteristics that influence strategic decisions.What is the 'rule of three?' Provide an example of this phenomenon.

Strategic planning has a critical impact on a firm's destiny because it provides _____ to its decision makers.

A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

According to the BCG market share/market growth matrix,the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the:

A company's plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

Long-term plans focusing on those organizational objectives that will significantly affect a firm for five or more years are usually referred to as _____ plans.

SWOT analysis refers to an examination of a firm that is limited to the variables of its stability,work ethic,organizational structure,and technological expertise.

According to the BCG matrix,if a question mark cannot become a star,the firm should pull out of the market and target other markets with greater potential.

Promotion is the communications link between sellers and buyers.

Limited periods during which the key requirements of a market and the resources and skills of an organization best fit together are called the _____.

_____ command high market shares in low-growth markets.

It can be said that the buying power enjoyed by customers has increased with Internet presence as the Internet provides detailed information that is not easily available elsewhere.

Marketers put the marketing strategy into action in order to monitor performance to ensure that objectives are being achieved.

How does planning differ at various levels of organizational management?

The chief executive officer (CEO)and vice president of marketing spend a greater proportion of their time on operational planning than do managers at all other organizational levels.

Marketing: The Art and Science of Satisfying Customers

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters