Exam 16: Consumer and Marketing Misbehavior

Which of the following eating disorders includes the starving of one's body in the pursuit of thinness?

Research indicates that consumers are more likely to purchase products when disclaimers are presented very quickly especially for unknown or untrusted brands.

Salutary products offer high utilitarian value,but low hedonic value.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Tobacco companies have been fighting lawsuits brought against them by ailing smokers or families who have lost loved ones to smoking-related illnesses.Lawsuits that hold these companies responsible for ailing smokers are examples of _____.

Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught.This is an example of consumer misbehavior most likely motivated by _____.

Purchasing and using a product for a day before returning it for a refund is a practice known as _____.

Which of the following refers to beliefs about the violation of written (or unwritten)laws?

Teleological evaluations focus on how people accomplish their goals.

The marketing concept proposes that all the functions of the organization should work together in satisfying the marketers' wants and needs.

Desirable products deliver both high utilitarian and hedonic value.

Which of the following best describes repetitive,excessive,and purposeful consumer behaviors that are performed as a response to tension,anxiety,or obtrusive thoughts?

Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.

Carbonated drinks loaded with sugar and having little nutritional value are examples of _____ products.

Which of the following best describes chronic,repetitive purchasing behaviors that are in response to negative events or feelings?

The "I'm working for you!" selling technique relies on the _____ theory.

Which of the following are intended to cover costs incurred by a consumer due to an injury?

Clark has been craving for the latest iPhone in the market.He is still repaying his student loan and hence unable to afford to buy the iPhone even though he has a job.However,Clark ends up buying an iPhone at a throwaway price from the black market.Which of the following is most likely representative of Clark's perceived misbehavior?

Theodore Levitt's article,"Marketing Myopia," brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Wilma is a victim of the recent "size zero" trend.She was a regular size 6 before she started depriving herself of her daily food intake to become a size zero.Wilma is most likely suffering from _____.

When Gerald returned a used product at the retailer he bought it from,and managed to get a refund,he was happy with himself as he was able to buy a new laptop with the refunded money.This is an example of _____ evaluation.