Exam 16: Consumer and Marketing Misbehavior

The Chevrolet Volt,an electric car,was given the International Engine of the Year Award for the best fuel economy in the green engine category in 2012.The Chevrolet Volt is an example of a _____ product.

With strict liability,an injured consumer would have to show that the firm could foresee a potential injury that might occur and then decided not to act on that knowledge.

Moral equity represents beliefs regarding an act's fairness or justness.

Rocco's Seafood restaurant claims to have the "best shrimp po-boy in town!" Which of the following is this an example of?

Altruistic duties include giving back to communities through philanthropic activities.

A physiological dependency on the consumption of a product is also known as _____.

Sarah had to close her account on an online social networking site after repeated attempts by some of her classmates to sully her reputation with regular postings of unwarranted and unflattering details of her personal life.The behavior of her classmates can be best described as _____.

Define corporate social responsibility.Discuss the main categories of activities through which a company can ensure its corporate social responsibility.

The Federal Food and Drug Act of 1906:

When the federal government decided to increase the cost of education in public universities,most people perceived the decision as a prejudice against the middle-class Americans who would find it difficult to enjoy access to higher education.Which of the following best represents the people's perception of the federal government's decision?

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Strategic initiatives include strategically engaging in socially responsible activities in order to increase the value of the firm.

Products that have little to no potential to create value of any type are also known as _____ products.

Which of the following is an example of consumer problem behavior?

Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____ products.

The focal motivation for consumer misbehavior is _____.

The foot-in-the-door technique is based on the reciprocity norm,which states that individuals are motivated to give back to those who have given them something.

The "I'm working for you!" technique relies on equity theory.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Jose owns a convenience store and refuses to sell cigarettes even though he knows he can make a lot of money by doing so.He believes that it is a disservice to consumers to sell things that are harmful to them.Which of the following best represents Jose's belief about selling cigarettes?

Marcie works as a salesperson for a major cosmetics manufacturer.She normally begins by approaching potential customers with very expensive products,even though she knows that they will refuse.This refusal makes it easier for Marcie to sell other products which are relatively cheaper by showing consumers that she has been "apparently hurt" by their rejection.This is an example of the _____ sales technique.