Exam 16: Consumer and Marketing Misbehavior

Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

The Wheeler-Lea Act prohibits restraint of free trade.

Consumer misbehavior and consumer problem behavior are synonymous and can be used interchangeably.

Distinguish consumer misbehavior from consumer problem behavior with examples.

College students who have higher self-actualization values generally have lower attitudes toward binge drinking,whereas students who value social affiliation tend to have more positive attitudes toward the behavior.

Jane,who recently suffered a minor cardiac arrest,has been advised by her cardiologist to avoid smoking and drinking.However,despite her best efforts,she has been unable to resist the temptation to smoke or drink as she is too dependent on them and has withdrawal symptoms whenever she tries to quit.Jane's behavior can be best described as _____ consumption.

Starz Inc.,a beverage manufacturer,conducts regular quality checks to ensure the efficiency of its manufacturing processes.These quality checks focus on minimizing environmental impact as well as the optimal and sustainable utilization of natural resources.Which of the following is being employed by Starz Inc.to fulfill its corporate social responsibility?

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Cigarettes are an example of _____ products.

The practice of managing and intentionally setting discontinue dates for products is known as planned obsolescence.

What role does value play in consumer misbehavior?

Bart likes to deface people on billboards by drawing mustaches on their faces.He also changes the words in the ads to reflect something to the contrary.He does this on poster ads in subway stations and transportation shelters.Which of the following best describes Bart's behavior?

Discuss the motivations behind consumer misbehavior.

While on a holiday in China,Nina was invited by one of her Chinese friends to her home for tea.While being served tea,Nina noticed that Yin poured the tea in such a way that the spout of the teapot was not pointing directly at Nina,as such an act of pointing the spout at the person being served would be considered impolite in Chinese culture.Which of the following best represents the cultural perception of such an act as being impolite?

The societal marketing concept considers the needs of society along with the wants and needs of individual consumers.

Procter & Gamble,makers of Tide laundry detergent,set up mobile stations called Loads of Hope where people affected by natural disasters such as Hurricane Katrina can do their laundry for free.Which of the following is being employed by Procter & Gamble to fulfill its corporate social responsibility?

The marketing technique in which consumers are completely unaware that they are being marketed to is called _____ marketing.

Which of the following types of ethical evaluations focuses on the consequences of behaviors and the individual's assessment of those consequences?

Punitive damages are intended to cover costs incurred by a consumer due to an injury and compensatory damages are intended to punish a company for injuries.

Morals are personal standards and beliefs that are used to guide individual action.

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.