Exam 16: Consumer and Marketing Misbehavior

The Consumer Bill of Rights,which today stands as a foundation of the consumerism movement,was introduced in 1962.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.Some high school seniors go about destroying school property because they believe that the education system has done them more harm than good.These teenagers believe that destroying school property is a way to get back at the education system.Which of the following motivations of consumer misbehavior best explains this behavior?

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.When Clarence's school organized an interstate workshop on drunk driving,it was sponsored by a huge corporate house with the intention of helping the student community.Which of the following is being employed by the corporate house to fulfill its corporate social responsibility?

Deficient products are products that offer high hedonic value.

Martin and his friends frequently get wild while attending football games.At such times,they tend to be verbally abusive,loud,and obnoxious.They often utter profanities at the referees and players,and get into frequent squabbles with fellow spectators.Which of the following best describes Martin and his friends' behavior?

Products that provide hedonic value to consumers but may be harmful in the long run are known as _____ products.

The act of charging a higher than reasonable price for a good that occurs following some kind of natural disaster or event is called _____.

Define products liability.Explain why firms face higher liability costs in the United States.

Price gouging is the act of charging a higher than reasonable price for a good that occurs following some kind of natural disaster or event.

Myrna is an anti-capitalist.She thinks that capitalism feeds consumers' hedonistic desires,pollute the earth,and make excessive profits.One evening,on her way back from work,Myrna threw rocks through several retailers' windows in an upscale neighborhood.She did this as a form of revenge against capitalism.Which of the following motivations of consumer misbehavior best explains Myrna's behavior?

Relativism refers to beliefs about the violation of written (or unwritten)laws.

Dysfunctional fan behavior refers to abnormal functioning relating to sporting event consumption.

Consumers who engage in retail borrowing decrease product costs.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Many chain smokers try to quit smoking.However,a lot of them simply cannot quit the habit despite their best attempts.This is an example of _____ consumption.

When Jeff got a new cell phone,he gave his old phone to his daughter.He had bought it the year before.It was in a relatively good working condition though he had lost the charger for it.However,when Jeff went to the store to buy the charger,the salesman told him that the chargers for the older model were no longer available in the market.This is an example of _____.

Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm,such as a company donating to a cause every time a consumer purchases its product.These types of marketing activities would most likely be categorized as an organization's _____.

Compared to a magistrate,a jury tends to be less sympathetic and is much less likely to award substantive punitive as well as compensatory damages.

Purchasing and using a product for a day before returning it for a refund is a practice known as retail borrowing.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power.Some even compare it to the high they get with substance abuse.Which of the following motivations of consumer misbehavior best explains this acknowledgment?

Deontological evaluations focus on the consequences of behaviors and the individual's assessment of those consequences.