Exam 9: Consumer Culture

_____ refers to customs and accepted ways of structuring society.

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

Explain the meaning,if any,your native culture gives to the following and describe the traditions,if any,associated with the object or activity: (1)ring (2)school graduation (3)a specific number (4)four-leaf clover (5)red dot on forehead (6)head covering (7)a specific type of animal

Culver is a city in which men are as likely to be employed as nurses as women.Hence,Culver ranks high on the masculinity CSV dimension.

Jane lives in a place where an individual is primarily identified as belonging to a "particular family." Jane lives in a highly individualistic society.

The BRIC markets exclusively consist of developed nations.

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don't warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario.Keeping the existing diversity in mind,Walmart varied its marketing mixes based on local tastes,cultures,and economic conditions.This practice is best described as _____.

The physical characteristics that describe the physical environment and habitat of a particular place are known as _____ factors.

People who are highly ethnocentric believe that consumers should be more global in their purchasing activities and buy products from different countries.

In high-power-distance nations,certain consumer behaviors are designated exclusively to individuals by class or status.

The extent to which a contract is seen as binding varies from place to place.

Popular culture captures cultural trends and shapes norms and sanctions within society.

Mitch is a sales representative for Caterpillar,the world's largest manufacturer of heavy equipment.Caterpillar decides to send Mitch to China to help with the sales operation in its newly established unit in Beijing.Mitch undergoes extensive training to understand the way business is conducted in China.During his training,Mitch learns about a practice called _____ according to which people in China expect a salesperson to devote his resources in developing an acquaintance with the customer before they even discuss business.

The term Chindia refers to the combined market and business potential of China and India.

Which of the following is true about uncertainty avoidance?

How is culture learned? List the quartet of institutions responsible for communicating CSVs and discuss which one or ones had the greatest influence on your learning of your native culture and/or a new culture.

When marketers promote their products in foreign markets,translation of advertisements alone is sufficient to guarantee effective communication with the consumers.

Define consumer culture.How does it influence consumers' perception of value? Explain the functions it performs for consumers.

Maria is educating her children on culture-appropriate manners of addressing adults as "sir" or "ma'am." These accepted ways of addressing people represents _____.

In the CSV dimension,the extent to which people accept as fact the principle of the division of authority and privilege among different groups within the society is referred to as _____.