Exam 9: Consumer Culture

John,an American,works for a U.S.law firm that transferred him to their office in Brazil for three years.During his stay there,John also learnt the Brazilian culture.This is an example of _____.

While tradition can be thought of as influencing culture,it can also be stated that,in the long run,culture also defines tradition.

Wei's parents are first-generation Chinese immigrants to the United States.Unlike Wei,her parents never learned English and always preferred products made in China to the ones made in their adopted country.Wei attributes this to the sense of attachment and loyalty they have for their native country.Wei's parents are most likely to have strong _____.

In the United States,people attend funerals in black-colored clothes while in Japan,people wear white-colored clothes.This expectation of dressing in appropriate color of clothes according to the situation is an example of cultural _____.

In the masculinity CSV dimension,femininity refers to the prominence of women in society specifically in the political domain.

An acquired taste for flavors,considered "unpalatable" in some cultures,is made possible through habituation.

The French believe that their wine is superior to wine produced elsewhere in the world.This is an example of consumer _____.

A consumer with a strong ethnic identification is most likely to feel close-minded about adopting products from a different culture.

According to the CSV dimension,a culture uncomfortable with ambiguous or unknown things is high in _____.

The customary greetings people exchange when they meet and which differ from culture to culture are an example of _____.

Define core societal values (CSV).Discuss any three described in the text.

Scalar equivalence is necessary to compare average scores for consumer attitudes between cultures.

Which of the following represents the way a person learns his or her native culture?

_____ represent a commonly agreed upon consensus about the most preferable ways of living within a society.

In most countries,the Head of State is expected to act with diplomatic strength.This is an example of _____ expectations.

The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is known as ethnic _____.

A belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products is called consumer _____.

Which of the following represents the commonly held societal beliefs that define what is socially gratifying within a specific society?

A researcher conducts a survey in the United States and Brazil.She wants to publish the survey findings in each country's native language.She hires a bilingual Brazilian to translate the findings into English and gets another person to translate it back to the native language.This technique known as back translation is done to ensure that _____ equivalence exists between the publications of the findings in two different languages.

Wei lives in Beijing where most consumers value thriftiness and perseverance,and relationships are gradually established with the intention of making them last for a lifetime.This is an example of a culture high in _____.