Exam 9: Consumer Culture

CANZUS consumers are more likely to be physically close to each other during a conversation than are consumers from Italy.

Which of the following CSV dimensions captures distinctions existing in societies based on mannerisms typically associated with Western male traits over traditional feminine traits?

Which of the following is a BRIC country?

Which of the following constitutes popular culture?

Culture guides consumers in deciding the appropriate actions in various consumer situations.

_____ equivalence exists when two phrases share the same precise meaning in two different cultures.

In China,business deals focus on building lasting and enduring relationships between the parties involved.This illustrates that China is a country high in _____.

MNC SCENARIO: Mr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially “name calling,” is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. -Refer to MNC Scenario.In China,any show of disrespect,especially "name calling," is shunned upon by society and the person found doing so,risks being ridiculed by everyone.This is an example of cultural _____.

Most people grow up imbibing the culture they are born into.They generally do not contemplate about why they have a preference for certain foods.This is mainly because everyone else in the family or in their culture seems to share the same preference.The process by which people imbibe the ways of the culture they are born into is referred to as _____.

Thirst,a beverage manufacturer,markets its products using the same strategy worldwide.However,changes are made when implementing the strategy to reflect an essence of the local culture,such as the ethnicity of the people in their ads and the music used in jingles.This is an example of _____.

Consumers from high-uncertainty-avoidance cultures tend to:

Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.

Which of the following is used to compare average scores for consumer attitudes from one culture to the next?

Penalties associated with performing a nongratifying or culturally inconsistent behavior are known as cultural ______.

In the Chinese calendar,2012 is the year of the Dragon.Chinese consumers are purchasing various consumer products adorned with dragon motifs as they believe that it will bring good luck and prosperity.According to the CSV dimension,cultures in which superstitions and myths are given high value tend to be high in _____.

The state in which consumers are shown to use numbers to represent quantities the same way across cultures is called _____ equivalence.

Almost every language is spoken slightly differently from place to place.These variations in how languages are spoken are referred to as _____.

In Jack's home country,business negotiations focus primarily on immediate profits and quick temporary solutions.According to the CSV dimension,this is an example of a culture low in _____.

In the core societal values (CSV)dimension,the extent to which people expect each other to take responsibility for themselves and their immediate family is referred to as _____.

Highly individualistic societies differ from highly collectivist societies in that highly individualistic societies: