Exam 9: Consumer Culture

The process of learning by imitating others' behavior is known as _____.

Role expectations are the primary basis for cultural norms and sanctions.

Metric equivalence is necessary to draw basic comparisons about consumers from different countries concerning important consumer relationships.

An individual's consumption activity helps determine how accepted he or she is by the other consumers in the society.

Daniel's workplace has no structured hierarchy,and all employees are treated equally regardless of their designations or roles in the organization.According to the CSV dimension,this is an example of an organization low in _____.

Which of the following represents how disparate one nation is from another in terms of their CSVs?

Countries with relatively high cultural distance scores are more similar and tend to value the same types of consumption experiences.

International advertisements that make use of globish slogans place a premium on the correct use of grammar.

In Dave's home country,most restaurants and public places have separate seating arrangements to segregate customers based on to their "status and position" in society.According to the CSV dimension,this is an example of a nation high in _____.

In societies with a high long-term orientation,consumers tend to be spendthrifts and indolent.

The CSV profile of a culture can influence the effectiveness of cultural shaping.

Men tend to share some feminine traits in a culture with low _____.

Which of the following refers to the extent to which an individual's life is intertwined with a large cohesive group?

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don't warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario.The corporation has learned,sometimes the hard way,that the Walmart business model cannot be applied to every country it enters due to cultural differences.For example,while negotiating the purchase of Trust-Mart stores in China,the company had to develop "enduring" relationships with executives before even discussing business opportunities and most Chinese customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions.Which of the following best describes such differences?

Alex was invited to a formal dinner by his manager.As he had never been a part of a formal six-course meal,he was not sure about the use of the different cutleries for each course.He watched the other diners seated beside him and followed their use of knives and forks.He learned that the really small fork was for the shrimp cocktail,and that the bread plate on the left as well as the glass of water on the right were for him.This kind of learning is an example of _____.

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don't warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario.Chinese customers generally believe in the superiority of home-made products to foreign ones.This is an example of consumer _____.

In some tribal cultures,commercial exploitation of nature is a serious offence that sometimes calls for expulsion from the community.Such measures aimed at making people conform to rules are known as cultural _____.

Kamal lives with his extended family consisting of his grandparents and parents.In his country,people value faithfulness to one's family to the extent that a person's identity is closely associated to the family's identity.According to the CSV dimension,Kamal's culture is most likely to be high in _____.

Aaron is proud of the traits associated with his countrymen.They are generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured routine life.According to the CSV dimension,this is an example of a culture low in _____.

Ethnocentrism is highly related to the concept of uncertainty avoidance.