Question 1

Which of the following will expand demand, particularly for industrial goods and business services, in Latin America?

Accepted Answer

A)  A sharp increase in government spending. 
B)  The creation of centrally-planned economies. 
C)  The privatization of state-owned enterprises. 
D)  The increasing use of labor in place of capital in production. 
E)  An increase in the number of government regulation. 
A)  A sharp increase in government spending. 
B)  The creation of centrally-planned economies. 
C)  The privatization of state-owned enterprises. 
D)  The increasing use of labor in place of capital in production. 
E)  An increase in the number of government regulation.

Question 2

Demand in industrial markets differs from demand in consumer markets in that:

Accepted Answer

A)  the demand for industrial goods is more volatile than the demand for consumer goods. 
B)  the market for industrial goods is smaller than the market for consumer goods. 
C)  the industrial goods market is less competitive than the consumer goods market. 
D)  industrial products are always more expensive than consumer products. 
E)  industrial products use the same level of technology for all products making it appropriate for all countries. 
A)  the demand for industrial goods is more volatile than the demand for consumer goods. 
B)  the market for industrial goods is smaller than the market for consumer goods. 
C)  the industrial goods market is less competitive than the consumer goods market. 
D)  industrial products are always more expensive than consumer products. 
E)  industrial products use the same level of technology for all products making it appropriate for all countries.

Question 3

Which of the following is considered to be an important competitive marketing tool in Europe?

Accepted Answer

A)  The adoption of ISO 9000 by a company. 
B)  The printing of packaging instructions in English. 
C)  The pricing of all products in dollars. 
D)  The incorporation of U.S. products in inventories. 
E)  The indigenous sourcing of all product components. 
A)  The adoption of ISO 9000 by a company. 
B)  The printing of packaging instructions in English. 
C)  The pricing of all products in dollars. 
D)  The incorporation of U.S. products in inventories. 
E)  The indigenous sourcing of all product components.

Question 4

A country is able to leap several stages of economic development by using technology as economic leverage.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Accepted Answer

A)  Traditional society. 
B)  Preconditions to takeoff. 
C)  Takeoff. 
D)  Drive to maturity. 
E)  The age of mass consumption. 
A)  Traditional society. 
B)  Preconditions to takeoff. 
C)  Takeoff. 
D)  Drive to maturity. 
E)  The age of mass consumption.

Question 6

The perception of quality, as perceived by highly industrialized and less-industrialized countries, is basically the same.

Accepted Answer

A) True 
 B)False

Question 7

For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.

Accepted Answer

A) True 
 B)False

Question 8

_____ is/are rapidly becoming a major after-sales service when selling technical products in countries that demand the latest technology.

Accepted Answer

A)  Promotional pricing 
B)  Product innovation 
C)  Capacity utilization efficiency 
D)  Customer training 
E)  Warranties 
A)  Promotional pricing 
B)  Product innovation 
C)  Capacity utilization efficiency 
D)  Customer training 
E)  Warranties

Question 9

The perception of quality:

Accepted Answer

A)  is specified by the government. 
B)  depends solely on the customer. 
C)  is defined by universal quality standards. 
D)  depends on the manufacturer's specifications. 
E)  are the same for most industrial goods. 
A)  is specified by the government. 
B)  depends solely on the customer. 
C)  is defined by universal quality standards. 
D)  depends on the manufacturer's specifications. 
E)  are the same for most industrial goods.

Question 10

For managers selling capital equipment and big-ticket industrial services, understanding the concept of kinked demand is absolutely fundamental to their success.

Accepted Answer

A) True 
 B)False

Question 11

S&F Advertising Agency has just acquired a significant piece of Miracle's multimillion-dollar advertising business. Miracle would particularly like S&F to come up with creative ideas for Miracle's recent expansion into South Asian markets of India and Indonesia. In order to accommodate Miracle, S&F has now opened offices in two Indian cities and one Indonesian city. What would be the proper term to use to describe what S&F is doing with its own expansion into the above Asian markets?

Accepted Answer

A)  Head hunting 
B)  Client following 
C)  Bargain hunting 
D)  Padding their bet 
E)  Risk avoidance 
A)  Head hunting 
B)  Client following 
C)  Bargain hunting 
D)  Padding their bet 
E)  Risk avoidance

Question 12

Many suppliers are adopting ISO 9000 standards because:

Accepted Answer

A)  they can acquire the certification at no extra cost. 
B)  governments mandate ISO certification for all product categories. 
C)  they want to be perceived as being environmentally friendly. 
D)  the WTO expects international suppliers to conform to ISO standards. 
E)  their buyers require them to be ISO 9000 registered. 
A)  they can acquire the certification at no extra cost. 
B)  governments mandate ISO certification for all product categories. 
C)  they want to be perceived as being environmentally friendly. 
D)  the WTO expects international suppliers to conform to ISO standards. 
E)  their buyers require them to be ISO 9000 registered.

Question 13

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following countries would be characterized as being in Stage 2 of Rostow's five-stage model of economic growth?

Accepted Answer

A)  Russia 
B)  Sudan 
C)  South Korea 
D)  Czech Republic 
E)  Vietnam 
A)  Russia 
B)  Sudan 
C)  South Korea 
D)  Czech Republic 
E)  Vietnam

Question 15

What is the ISO 9000 certification?

Accepted Answer

The ISO 9000 system is a series of inter

Question 16

What are the trends that spur demand for technologically advanced products?

Accepted Answer

Three interrelated trends spur demand fo

Question 17

Restrictions on cross-border data flows are most damaging to industries that:

Accepted Answer

A)  are fragmented. 
B)  focus on domestic production. 
C)  generate revenue from the sale of physical products across borders. 
D)  rely on information transfers across countries. 
E)  are concentrated in nature. 
A)  are fragmented. 
B)  focus on domestic production. 
C)  generate revenue from the sale of physical products across borders. 
D)  rely on information transfers across countries. 
E)  are concentrated in nature.

Question 18

Which of the following is true of the ISO 9000 certification?

Accepted Answer

A)  To receive the ISO 9000 certification, a company does not require a registration assessment. 
B)  The ISO 9000 is generally voluntary except for certain regulated products. 
C)  A complete assessment for recertification of the ISO 9000 is done annually. 
D)  The ISO 9000 measures customers' satisfaction and perceptions of quality of a representative sample. 
E)  The ISO 9000 guarantees that a manufacturer produces a "quality" product or service. 
A)  To receive the ISO 9000 certification, a company does not require a registration assessment. 
B)  The ISO 9000 is generally voluntary except for certain regulated products. 
C)  A complete assessment for recertification of the ISO 9000 is done annually. 
D)  The ISO 9000 measures customers' satisfaction and perceptions of quality of a representative sample. 
E)  The ISO 9000 guarantees that a manufacturer produces a "quality" product or service.

Question 19

What is the mode of entry do most consumer services firms choose to enter the foreign market? What is the reason for this?

Accepted Answer

The mode of entry for most consumer serv

Question 20

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Accepted Answer

A)  Trade shows. 
B)  In-office visits by sales teams. 
C)  TV advertising. 
D)  Local radio advertising. 
E)  Transit media. 
A)  Trade shows. 
B)  In-office visits by sales teams. 
C)  TV advertising. 
D)  Local radio advertising. 
E)  Transit media.

Which of the following will expand demand, particularly for industrial goods and business services, in Latin America?

Demand in industrial markets differs from demand in consumer markets in that:

Which of the following is considered to be an important competitive marketing tool in Europe?

A country is able to leap several stages of economic development by using technology as economic leverage.

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

The perception of quality, as perceived by highly industrialized and less-industrialized countries, is basically the same.

For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.

_____ is/are rapidly becoming a major after-sales service when selling technical products in countries that demand the latest technology.

The perception of quality:

For managers selling capital equipment and big-ticket industrial services, understanding the concept of kinked demand is absolutely fundamental to their success.

Many suppliers are adopting ISO 9000 standards because:

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Which of the following countries would be characterized as being in Stage 2 of Rostow's five-stage model of economic growth?

What is the ISO 9000 certification?

What are the trends that spur demand for technologically advanced products?

Restrictions on cross-border data flows are most damaging to industries that:

Which of the following is true of the ISO 9000 certification?

What is the mode of entry do most consumer services firms choose to enter the foreign market? What is the reason for this?

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

Which of the following will expand demand, particularly for industrial goods and business services, in Latin America?

Demand in industrial markets differs from demand in consumer markets in that:

Which of the following is considered to be an important competitive marketing tool in Europe?

A country is able to leap several stages of economic development by using technology as economic leverage.

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

The perception of quality, as perceived by highly industrialized and less-industrialized countries, is basically the same.

For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.

_____ is/are rapidly becoming a major after-sales service when selling technical products in countries that demand the latest technology.

The perception of quality:

For managers selling capital equipment and big-ticket industrial services, understanding the concept of kinked demand is absolutely fundamental to their success.

Many suppliers are adopting ISO 9000 standards because:

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Which of the following countries would be characterized as being in Stage 2 of Rostow's five-stage model of economic growth?

What is the ISO 9000 certification?

What are the trends that spur demand for technologically advanced products?

Restrictions on cross-border data flows are most damaging to industries that:

Which of the following is true of the ISO 9000 certification?

What is the mode of entry do most consumer services firms choose to enter the foreign market? What is the reason for this?

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters