Exam 14: Products and Services for Businesses

For most consumer services firms, the mode of entry into a foreign market is licensing, franchising, strategic alliances, or direct. This is usually done because:

Which of the following is the first stage of Rostow's five-stage model of economic development?

Even small changes in consumer demand can sharply affect industrial demand.

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

One of the trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

For international users of heavy construction equipment, the manufacturer's country of origin and quick delivery of replacement parts are of major importance in purchasing construction equipment.

In the case of cellular phones, the physical product is practically given away to gain the phone services contract. This could be because:

Which of the following can be used as a measure to manage volatility in industrial demand in the domestic market?

Why are German and Japanese firms generally better at managing market volatility than American firms?

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ is absolutely fundamental to their success.

Which of the following is true of the ISO 9000 certification?

The lack of universal standards in the industrial goods market:

With respect to Rostow's five-stage model of economic development, in Stage 1 (the traditional society), the most important industrial demand is associated with labor.

Mary is a new international sales rep for an industrial supply company. She will learn that the inherent nature of industrial goods creates a market where:

Russia and Eastern European countries have been characterized as being in which of the following stages of Rostow's five-stage model of economic growth?

One of the ways that an industrial firm can manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

Capitalism is the most serious threat to the continued expansion of international services trade.

In the _____ stage of Rostow's five-stage model of economic development, an industrialized economy's focus is more on low-cost manufacturing of a variety of consumer and some industrial products; they buy from all categories of industrial products and services.