Exam 17: Personal Selling and Sales Management
Exam 1: The Scope and Challenge of International Marketing95 Questions
Exam 2: The Dynamic Environment of International Trade110 Questions
Exam 3: History and Geography: The Foundations of Culture100 Questions
Exam 4: Cultural Dynamics in Assessing Global Markets105 Questions
Exam 5: Culture, Management Style, and Business Systems100 Questions
Exam 6: The Political Environment: a Critical Concern100 Questions
Exam 7: The International Legal Environment: Playing by the Rules100 Questions
Exam 8: Developing a Global Vision Through Marketing Research100 Questions
Exam 9: Economic Development and the Americas113 Questions
Exam 10: Europe, Africa, and the Middle East112 Questions
Exam 11: Asia Pacific Region110 Questions
Exam 12: Global Marketing Management: Planning and Organization101 Questions
Exam 13: Products and Services for Consumers100 Questions
Exam 14: Products and Services for Businesses100 Questions
Exam 15: International Marketing Channels100 Questions
Exam 16: Integrated Marketing Communications and International Advertising99 Questions
Exam 17: Personal Selling and Sales Management100 Questions
Exam 18: Pricing for International Markets100 Questions
Exam 19: Negotiating With International Customers, Partners, and Regulators100 Questions
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What is the reason for the failure of individual incentives to motivate employees in Japan?
(Essay)
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Norman, a German national, works as a sales manager for Black Oil Corporation in the Middle-East. Given the benefits associated with the job, he works on one foreign assignment after another and rarely returns to the headquarters in Germany. In view of the given information we can say that Norman is a:
(Multiple Choice)
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What are the advantages and disadvantages of using an expatriate sales force?
(Essay)
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Personal career planning for the expatriate is a significant strategy that helps companies prevent returnee attrition.
(True/False)
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Considering the specific characteristics of Japan's culture, which of the following strategies would be most successful in motivating employees in Japanese organizations?
(Multiple Choice)
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In the context of designing an international sales force, which of the following is true of information-oriented cultures?
(Multiple Choice)
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Compensation packages in eastern European countries typically involve a substantially greater emphasis on performance-based incentives than in the United States.
(True/False)
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Which of the following is likely to be most effective in making home-office personnel aware of the problems of foreign operations?
(Multiple Choice)
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The training of foreign employees is likely to be most effective when:
(Multiple Choice)
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In the context of American sales representatives' performance, poor performers typically stay with the company and are seldom fired.
(True/False)
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In the context of designing an international sales force, which of the following is true of Japan?
(Multiple Choice)
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The main disadvantage of hiring local nationals for an international sales force is the tendency of headquarters personnel to ignore their advice.
(True/False)
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In the context of the rewards from work, Japanese and American salespersons are similar barring one aspect which the Japanese rate as more important than their American counterparts. Identify this aspect.
(Multiple Choice)
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When hiring new personnel for international marketing, which of the following is considered to be the best way to assess the traits necessary for success?
(Multiple Choice)
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What are the specific characteristics and skills that a company should look for when selecting sales and marketing personnel for international marketing positions?
(Essay)
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Social recognition is a more important motivating factor for an American sales representative as compared to a Japanese salesperson.
(True/False)
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In Europe, work councils are involved in setting compensation rules for sales people.
(True/False)
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Overseas premiums that are paid to the family of expatriates during short-term assignments if they do not relocate to the foreign country are called:
(Multiple Choice)
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Which of the following is the reason for the fact that continual training is more important in foreign markets than in domestic ones?
(Multiple Choice)
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In the context of international marketing, training for expatriates focuses on the company, its products, technical information, and selling methods.
(True/False)
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