Question 1

A questionnaire using quality paper and printing techniques:

Accepted Answer

A)  is an unnecessary expense. 
B)  reflects the importance of the study. 
C)  is unimportant in gaining respondent cooperation. 
D)  is unimportant to questionnaire design. 
E)  causes mistrust in the respondent. 
A)  is an unnecessary expense. 
B)  reflects the importance of the study. 
C)  is unimportant in gaining respondent cooperation. 
D)  is unimportant to questionnaire design. 
E)  causes mistrust in the respondent.

Question 2

A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:

Accepted Answer

A)  a mail survey. 
B)  personal interviews. 
C)  the observation method. 
D)  telephone interviews. 
E)  Any of the above would be suitable. 
A)  a mail survey. 
B)  personal interviews. 
C)  the observation method. 
D)  telephone interviews. 
E)  Any of the above would be suitable.

Question 3

Which of the following is TRUE?

Accepted Answer

A)  A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic. 
B)  Any questionnaire response is a good response. 
C)  Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently. 
D)  An optimal reference period used for framing questions is about one year. 
E)  All of the above are false. 
A)  A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic. 
B)  Any questionnaire response is a good response. 
C)  Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently. 
D)  An optimal reference period used for framing questions is about one year. 
E)  All of the above are false.

Question 4

There is nothing wrong with the following question: "When your child misbehaves at Toys R Us, do you discipline him/her?"

Accepted Answer

A) True 
 B)False

Question 5

Branching questions are less appropriate with:

Accepted Answer

A)  personal interviews. 
B)  telephone interviews. 
C)  mail questionnaires. 
D)  mall intercepts interviews. 
E)  Both a and b. 
A)  personal interviews. 
B)  telephone interviews. 
C)  mail questionnaires. 
D)  mall intercepts interviews. 
E)  Both a and b.

Question 6

Which of the following about questionnaire design is TRUE?

Accepted Answer

A)  If the early steps in questionnaire design are carefully followed, the questionnaire usually does not need to be revised. 
B)  When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps. 
C)  As a general rule, larger questionnaires are favored over smaller ones, because they are less crowded. 
D)  Both a and b 
E)  a, b, and c. 
A)  If the early steps in questionnaire design are carefully followed, the questionnaire usually does not need to be revised. 
B)  When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps. 
C)  As a general rule, larger questionnaires are favored over smaller ones, because they are less crowded. 
D)  Both a and b 
E)  a, b, and c.

Question 7

Which of the following is TRUE?

Accepted Answer

A)  Branching questions are easy to develop for a mail questionnaire. 
B)  Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires. 
C)  With the exception of telephone interview questionnaires (which are never seen by the respondents), it is generally appropriate to number the questions on a questionnaire. 
D)  The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail. 
E)  All of the above are false. 
A)  Branching questions are easy to develop for a mail questionnaire. 
B)  Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires. 
C)  With the exception of telephone interview questionnaires (which are never seen by the respondents), it is generally appropriate to number the questions on a questionnaire. 
D)  The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail. 
E)  All of the above are false.

Question 8

Words like any, anybody, best, could, and ever are NOT good words to use in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is FALSE?

Accepted Answer

A)  Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers. 
B)  Some questionnaire studies fail because the respondent is willing but is unable to provide the information needed. 
C)  A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions. 
D)  Any response given by the respondent is good. 
E)  Offering an incentive often affects the respondent's willingness to participate. 
A)  Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers. 
B)  Some questionnaire studies fail because the respondent is willing but is unable to provide the information needed. 
C)  A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions. 
D)  Any response given by the respondent is good. 
E)  Offering an incentive often affects the respondent's willingness to participate.

Question 10

A(n) ____________________ question is framed so as to give the respondent a clue as to how he or she should answer.

Accepted Answer

The answer of A(n) ____________________ question is framed so as...

Question 11

Which of the following is TRUE?

Accepted Answer

A)  Designing a questionnaire is often an iterative process, with steps or sequences of steps often being repeated. 
B)  It is difficult, if not impossible, to state a question in such a way that it will mean exactly the same thing to every respondent. 
C)  Gathering information by way of a questionnaire requires decisions with respect to structure and disguise and also whether it will be administered by mail, telephone, or personal interview. 
D)  Both a and b 
E)  a, b, and c. 
A)  Designing a questionnaire is often an iterative process, with steps or sequences of steps often being repeated. 
B)  It is difficult, if not impossible, to state a question in such a way that it will mean exactly the same thing to every respondent. 
C)  Gathering information by way of a questionnaire requires decisions with respect to structure and disguise and also whether it will be administered by mail, telephone, or personal interview. 
D)  Both a and b 
E)  a, b, and c.

Question 12

Which of the following is NOT true about question sequencing?

Accepted Answer

A)  The first few questions should be simple and interesting to respondents. 
B)  Narrow questions should be asked first and the questions should get progressively broader. 
C)  Classification information should be asked last. 
D)  Basic information, or the information most germane to the study, should be asked for first. 
E)  Questions on sensitive issues should be asked later. 
A)  The first few questions should be simple and interesting to respondents. 
B)  Narrow questions should be asked first and the questions should get progressively broader. 
C)  Classification information should be asked last. 
D)  Basic information, or the information most germane to the study, should be asked for first. 
E)  Questions on sensitive issues should be asked later.

Question 13

The question, "Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"

Accepted Answer

A)  Is leading. 
B)  Contains an implicit alternative. 
C)  Is double-barreled. 
D)  Both a and c 
E)  None of the above. 
A)  Is leading. 
B)  Contains an implicit alternative. 
C)  Is double-barreled. 
D)  Both a and c 
E)  None of the above.

Question 14

____________________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Accepted Answer

The answer of ____________________ refers to the potential for responses...

Question 15

In determining the type of questionnaire and the method of administration the researcher need not specify:

Accepted Answer

A)  precisely what primary data are needed. 
B)  how these data might be collected. 
C)  what degree of structure will be used. 
D)  what degree of disguise is warranted. 
E)  the method of statistical analysis to be used. 
A)  precisely what primary data are needed. 
B)  how these data might be collected. 
C)  what degree of structure will be used. 
D)  what degree of disguise is warranted. 
E)  the method of statistical analysis to be used.

Question 16

When using branching questions the researcher should:

Accepted Answer

A)  develop a flow chart of the logical possibilities and then prepare the questions and instructions to follow the chart. 
B)  place the question branched to as close as possible to the question causing the branching. 
C)  order the questions so the respondent can anticipate what information is required, and thus answer the questions more easily. 
D)  place the question following the branch on a different page. 
E)  Both a and b. 
A)  develop a flow chart of the logical possibilities and then prepare the questions and instructions to follow the chart. 
B)  place the question branched to as close as possible to the question causing the branching. 
C)  order the questions so the respondent can anticipate what information is required, and thus answer the questions more easily. 
D)  place the question following the branch on a different page. 
E)  Both a and b.

Question 17

Which of the following do NOT impact an individual's ability to remember information sought by a researcher?

Accepted Answer

A)  The presence or absence of stimuli that assist in remembering an event. 
B)  The importance of the event to be remembered. 
C)  The length of time since the event to be remembered occurred. 
D)  All of the above impact an individual's ability to remember information. 
E)  Both b and c. 
A)  The presence or absence of stimuli that assist in remembering an event. 
B)  The importance of the event to be remembered. 
C)  The length of time since the event to be remembered occurred. 
D)  All of the above impact an individual's ability to remember information. 
E)  Both b and c.

Question 18

Which of the following is NOT true about the randomized-response model?

Accepted Answer

A)  The particular question asked is selected at random. 
B)  The interviewer does not know which question the respondent is answering. 
C)  The probability of the sensitive question asked is not known. 
D)  The probability of the "innocuous" event occurring is known. 
E)  It requires sophisticated statistical analysis. 
A)  The particular question asked is selected at random. 
B)  The interviewer does not know which question the respondent is answering. 
C)  The probability of the sensitive question asked is not known. 
D)  The probability of the "innocuous" event occurring is known. 
E)  It requires sophisticated statistical analysis.

Question 19

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."

Accepted Answer

A) True 
 B)False

A questionnaire using quality paper and printing techniques:

A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:

Which of the following is TRUE?

There is nothing wrong with the following question: "When your child misbehaves at Toys R Us, do you discipline him/her?"

Branching questions are less appropriate with:

Which of the following about questionnaire design is TRUE?

Which of the following is TRUE?

Words like any, anybody, best, could, and ever are NOT good words to use in a questionnaire.

Which of the following is FALSE?

A(n) ____________________ question is framed so as to give the respondent a clue as to how he or she should answer.

Which of the following is TRUE?

Which of the following is NOT true about question sequencing?

The question, "Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"

____________________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

In determining the type of questionnaire and the method of administration the researcher need not specify:

When using branching questions the researcher should:

Which of the following do NOT impact an individual's ability to remember information sought by a researcher?

Which of the following is NOT true about the randomized-response model?

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 8: Designing the Questionnaire

A questionnaire using quality paper and printing techniques:

A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:

Which of the following is TRUE?

There is nothing wrong with the following question: "When your child misbehaves at Toys R Us, do you discipline him/her?"

Branching questions are less appropriate with:

Which of the following about questionnaire design is TRUE?

Which of the following is TRUE?

Words like any, anybody, best, could, and ever are NOT good words to use in a questionnaire.

Which of the following is FALSE?

A(n) ____________________ question is framed so as to give the respondent a clue as to how he or she should answer.

Which of the following is TRUE?

Which of the following is NOT true about question sequencing?

The question, "Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"

____________________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

In determining the type of questionnaire and the method of administration the researcher need not specify:

When using branching questions the researcher should:

Which of the following do NOT impact an individual's ability to remember information sought by a researcher?

Which of the following is NOT true about the randomized-response model?

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters